Generative AI UX Designer for Enterprise Platforms

SHIVANI PALLERLA

Genera&ve AI Design · Human-Centered Design · Enterprise & E-commerce UX · Rapid Prototyping in Figma New York City, NY (Open to Relocate in USA) 585-***-**** **********.******@*****.*** hJps://www.linkedin.com/in/saishivanipallerla29/ WWW: hJps://www.saishivanipallerla.com/ Professional Summary

• Over5 years of experience designing intuiTve SaaS, B2C, and Enterprise products through user-centered design.

• Proven track record of boosTng engagement by 30-40% via research-driven UI/UX soluTons.

• 4+years leading end-to-end product redesigns, from0-1ideaTontolaunch,collaboraTngwithengineers,PMs,and stakeholders

• 3+years mentoring junior designers and leading accessibility iniTaTves (WCAG compliance, inclusive design)

• Built scalable design systems adopted by 10K+ users, improving development efficiency by 20%

• Comfortable “vibing with code” HTML, CSS, JavaScript, Bootstrap, Fluent UI, ASP.NET MVC (C#) translaTng designs into responsive, secure UI implementaTons.

Work Experience

UIUX Designer (Contract) (AI + E-Commerce + Design Systems) Jul 2025 - Present Michael Kors - Capri Holdings Remote, USA

Worked on Michael Kors’E-commerce store front Product Lis8ng Page and Checkout Experience for USA Website

• Redesigning Michael Kors’ Product LisEng Page (PLP) in Figma to align with Gartner’s “Genius IQ” benchmark, execuTng compeTTve audits (Gucci, Louis VuiJon, Ralph Lauren, Jimmy Choo), mapping heurisTcs, and delivering high-fidelity luxury-grade prototypes.

• Led end-to-end design and delivery of mulT-provider BNPL (Klarna, AJer Pay, PayPal) integraEon across PDP, Cart, and Checkout, creaTng a scalable messaging framework and ensuring seamless, compliant UX across complex checkout scenarios.

• Partnering with global stakeholders and design peers to co-create PLP innovaTons (personalized Filters/sort, curated bundles, SEO and cart) that elevate engagement and conversion to implement AI based search results. User Experience Designer (Contract) (Enterprise + Personalized SAAS + AI) Oct2024–Jun2025 IBM – Highstep Technologies Haddon Heights, NJ

Designed and launched ‘Datahub’, a next-gen enterprise data ETL tool, focusing on usability, scalability, and seamless workflows.

• Led the design for Highstep's flag ship ETL pla/orm in IBM MAS, managing UX across data inges8on, transforma8on pipelines, and monitoring dashboards for cross-func8onal teams of 25+ data engineers and PMs

• Scaled the design system to support 15+ new data connectors in 6 months, cuSng pipeline setup 8me by 60% and standardizing pa9erns for 200+ enterprise workflows.

• Increased user task success rate from 65% to 90% by restructuring ELT workflows aYer analyzing pain points in 3 rounds of itera8ve tes8ng.

Founding Product Designer (AI-Enhanced Learning + Accessibility) Jan2023 - Oct 2024 The Uncommon Individual FoundaLon Philadelphia, PA Designed Ontrack Plus, a mentor-based LMS pla/orm for high school students, as a UI/UX Designer at UIF, focusing on accessibility, engagement, and user-centered design across 5 product surfaces

• Increased ac8ve users by 40% by redesigning the por`olio tool with gamifica8on (badges, progress tracking) and accessibility enhancements (WCAG2.1 AA), impac8ng 16K+ students and 8,500+ new mentorship connec8ons established within three months of launch.

• Strategic Impact-Translated research into priori8zed recommenda8ons adopted by 5 cross-func8onal product teams, which reduced support 8ckets by 30%

• B2C Website: Designed a dynamic, WCAG-compliant marke8ng website for ONTRACKPlus crea8ng a compelling entry point for students and educators that boosted user conversion by 37%. UI/UX Design Consultant (AI + Gen AI + InnovaHon + Growth) Jan2024 - Present Freelance

• CraYing apps, features, and products in stealth mode. Under wraps, high impact, zero spoilers.

• Designed an AI-powered travel concierge app for Gen Z and Millennial explorers, crea8ng social discovery features and collabora8ve trip planning experiences. Translated behavioral insights into over 30 personalized, community-driven screens, moving the product from concept to early prototype in stealth mode

• Redesigned a digital pla/orm for BTIG, a leading global fin-tech bank, by transla8ng complex financial content into user- centered designs across 8 core sec8ons. Delivered over 100 design iteraQons across 25 screens, reducing stakeholder revision cycles by 40% and improving client engagement UI/UX Designer (Academic Externship) Jan2022 - Dec 2023 Thomas Jefferson University Philadelphia, PA

• UX Research: Conducted UX research for healthcare system improvements at UPenn's Cedar, gathering insights through pa8ent interviews and data-driven analysis, which led to improved communica8on strategies and reduced wait 8mes, increasing pa8ent flow and sa8sfac8on.

• B2C Website: Developed a secure client portal for the Black community by conduc8ng contextual inquiries, findability studies, and content audits. Created an MVP using rapid prototyping in Figma, conver8ng the appointment scheduling process online. U8lized Adobe Crea8ve Suite and Figma, and conducted research to enhance SEO and CRO strategies, improving user engagement.

UI/UX Designer (B2C SAAS + AI-Informed UX + Mobile apps) May2021 - Dec 2021 Triveous Technologies Bangalore, India

• B2C SaaS: Collaborated with a cross-func8onal team to design a B2C SaaS product using Adobe Suite, enabling over 30,000 researchers and students to effec8vely collect and organize knowledge, resul8ng in a 30% improvement in informaQon retenQon and a 25% increase in user engagement within the first six months of launch

• B2C App: Led innova8on for an Agri-tech app using Adobe Suite, boos8ng user reten8on and achieving a 35% renewal rate of paid subscribers by fostering a community among local farmers with a mobile-responsive, accessible design UI/UX Designer (GamificaHon + B2C Mobile Experiences) Jan2020 - Dec 2020 Cogent Web Delhi, India

• Remodeled a mulQpurpose gaming app in Adobe XD, allowing users to build habits and earn money while gaming. Led research for 5 product teams, improving user engagement by 40% by iden8fying UX pain points, crea8ng product plans, and refining user journeys for mul8-industry clients and gamifica8on.

• Streamlined e-commerce website navigaQon using card sor8ng and Mar-tech, enhancing customer sa8sfac8on and increasing sales conversions by aligning branding within UI/UX design in collabora8on with marke8ng teams Skills

• User Research: Interviews, Surveys, Personas, Journey Mapping, CompeTTve Analysis, Contextual Inquiry

• Usability TesEng: A/B TesTng, HeurisTc EvaluaTon, Heatmaps (Hotjar), Card SorTng, Agile, Lean UX Canvas

• InformaEon Architecture: Sitemaps, User Flows, Wireframing, Prototyping (Figma, Framer)

• UI Design: Design Systems, InteracTon Design, Responsive Design, WCAG Accessibility, AMP

• Tools: Figma (Advanced), Adobe Suite (XD, Photoshop), Miro, Maze, Webflow, Tableau

• Front-End Basics: HTML, CSS, JavaScript (for prototyping), Vibe coding(Cursor AI, Visual Studio Code)

• SoJ-Skills: CollaboraTon Problem-Solving UX Storytelling Agile/Scrum Stakeholder Management

• AI & ProducEvity Tools: Uizard, ChatGPT/Claude AI, Figma Plugins for automaTon and rapid prototyping Educa7on

Master of Science : User Experience and InteracHon Design-3.7+GPA Thomas Jefferson University Philadelphia, Pennsylvania Relevant Coursework: Design EssenLals: SAAS and InnovaLon, InformaLon Architecture, Study of Data, Research and HCI, Digital Design, Mobile CommunicaLon Design and, Thesis: Green Guide, Extensive research-based soluLon for separaLng true sustainability and tackling Greenwashing.

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