Creative Director
Resume:
Ben Schreiner
Creative Director
***@*******.*** • 812-***-****
https://www.linkedin.com/in/benschreiner82/
https://www.pumapro.com/
Asheville, NC
Emmy-nominated and award-winning creative leader with 20+ years of experience in brand storytelling, cinematic production, and multi-platform content creation.
Well-versed in conceptualizing and delivering high-impact campaigns across advertising, film, television, digital, and e-commerce platforms. Skilled in directing cross-functional teams, developing brand systems, and managing productions from concept through delivery. Recognized for revitalizing brand identities, scaling e-commerce ventures to multi-million-dollar revenue, and producing cinematic stories that resonate with global audiences. Adept at leveraging emerging technologies, AI-assisted tools, and remote workflows to optimize creative processes. Track record of delivering compelling branded, cinematic, and social media content for clients, including Allstate, Nike, Kenmore, Craftsman, Absolut and The Nature Conservancy. Areas of Expertise
• Creative Direction & Brand Strategy
• Motion Graphics & Visual Design
• Video Production & Cinematography
• Storytelling & Content Creation
• Marketing & Multi-Platform Delivery
• Advertising & Brand Identity Development
• Campaign Development
• Post-Production & Editing
• E-Commerce Marketing
• Film & Television Production
• Cross-Functional Collaboration
• Team Building & Leadership
• Workflow Optimization
• Live Broadcast & Streaming
• Stakeholder Engagement
• Scriptwriting & Storyboarding
• Relationship Management
• Social Media Content Strategy
Professional Experience
Creative Director, The Puma Productions, Asheville, NC / Chicago, IL (Remote) 2005 – Present Lead creative direction and oversee end-to-end video, photography, film, and digital media production for agency, corporate, and nonprofit clients. Spearhead client engagement, develop brand strategies, and deliver integrated content spanning social media, television, e-commerce, and broadcast platforms. Manage budgeting, crew hiring, and vendor negotiations while ensuring on-time, on-budget delivery. Leverage expertise in cinematography, senior video editing, motion graphics, and sound design to craft compelling, cinematic storytelling. Build long-term partnerships with global brands and creative collaborators, aligning creative vision with business objectives.
● Completed 50+ crew productions worldwide while managing logistics, storytelling, and post-production.
● Delivered documentary “Recording Josephine,” acclaimed by fans and recognized as a feature-length success.
● Directed and produced campaigns for Nike, ESPN, Red Bull, ABC, Corona, Absolut, Lollapalooza, and Discovery Channel, elevating brand visibility and social media engagement.
● Produced award-winning short film “My Best Friend”, securing recognition at Los Angeles Film Awards, New York Film Awards, and Southern Shorts Awards.
● Expanded portfolio to include television productions and cross-platform content, strengthening brand storytelling impact across traditional and digital channels.
Creative Director, Earthy Select / Earthy Now, Asheville, NC (Remote) 2021 – Present Oversee brand development, marketing strategy, and creative direction for two high-growth e-commerce companies in the wellness and consumer goods sector. Lead distributed creative teams in producing integrated campaigns across web, social media, film, and television-inspired content, ensuring brand consistency and visual identity. Direct photography, video production, packaging design, and UX-focused content for digital storefronts. Manage SEO strategy, advertising spend, and performance marketing to optimize customer acquisition and retention. Align creative initiatives with business objectives, scaling marketing operations to support multimillion-dollar revenue growth.
● Improved customer retention and digital visibility by executing targeted email flows and SEO-driven websites.
● Increased engagement and conversion rates by directing end-to-end creative campaigns across social media, web, film, and e-commerce platforms.
● Launched and scaled two direct-to-consumer brands to multi-million-dollar annual revenue, building market share through creative leadership and brand strategy.
● Expanded creative output to include cinematic storytelling and branded video content for digital campaigns, elevating audience reach and resonance.
Lead Video Producer, Allstate Insurance, Chicago, IL (Remote) 2016 – 2021 Oversaw multi-location crews and coordinated remote production workflows to ensure seamless execution of executive broadcasts, global livestreams, and scripted campaigns. Collaborated with marketing, corporate relations, and nonprofit partners to deliver cinematic, brand-aligned storytelling. Led production planning, storyboard creation, and editorial workflows to meet tight deadlines while upholding creative excellence. Served as hands-on producer, director, and senior video editor, delivering media viewed by millions across broadcast, television, social media, and live-stream platforms. Page 2 2
● Produced $500K global ethics video series with full cast and crew of 40+, developing scripts, overseeing production, and directing talent in a workplace-focused campaign
● Generated 6M+ views through disaster relief storytelling projects during hurricanes and wildfires, producing content for film- style features, social channels, news outlets, and internal communications.
● Directed executive livestreams and national broadcasts for Allstate leadership, ensuring flawless multi-camera execution under strict deadlines.
Senior Director, Suite Partners Inc., Chicago, IL 2008 – 2018 Managed large-scale broadcast, television, film-inspired, and commercial productions for Fortune 500 clients and national consumer brands. Directed multi-camera live shows, commercials, and branded content, ensuring creative alignment and technical precision across platforms. Supervised cross-functional creative teams of senior editors, videographers, and designers while overseeing workflow optimization, scheduling, and budget management. Produced content for broadcast TV, social media, and experiential campaigns, helping elevate client brands in competitive markets.
● Produced and directed Emmy-nominated web series “So You Wanna Be a Designer”.
● Revitalized Kenmore and Craftsman’s brand image, integrating experiential marketing, traditional advertising, and social media-driven campaigns to appeal to new demographics.
● Expanded agency team from 6 to 100+ creatives, implementing workflows and leading high-volume content delivery.
● Directed branded film-style advertising projects and live broadcast campaigns, strengthening visibility. Additional Experience
Field Producer, Aero News Network, Remote
Producer & Director, Lakeshore PBS (WYIN), Merrillville, IN Producer & Director, Community Access Television Services, Bloomington, IN Technical Director, Pacers Sports & Entertainment / NCAA / WNBA / Pro Bull Riding, Indianapolis, IN Studio Crew Editor Technical Director, WTIU-TV (PBS), Bloomington, IN Intern, Blue Ridge Motion Pictures, Asheville, NC
Education
Bachelor of Arts in Telecommunications & Philosophy, Minor in Religious Studies Indiana University, Bloomington, IN Honors & Awards
Emmy-nominated (two-time), Broadcast Director — web series So You Wanna Be a Designer.
“My Best Friend” (Short Film), Producer & Director of Photography — Los Angeles Film Awards (Winner, 2018); New York Film Awards (Winner, 2018); Southern Shorts Awards (Award of Excellence, Cinematography, 2018); Independent Shorts Awards (Best Acting Ensemble & Best Original Script, 2019); Cluj Shorts International Short Film Festival (Audience Award, 2019).
“A Killer’s Dozen” (Short Film) — Indianapolis 48 Hour Film Project, Best Overall / Judge’s Pick. Technical Proficiencies
Capture & Production: ARRI, RED, Sony, Canon; cinema lenses/matte boxes; follow focus, wireless video; jibs, Steadicam, gimbals, dollies; single/multi-camera; 4K/6K+, slow motion, time-lapse; ATEM, TriCaster, OBS; Vimeo, YouTube Live; Zoom, Teams, Meet; Riverside, StreamYard; NDI, SRT, RTMP; IFB & comms systems Editing, Motion & Post: Premiere Pro, DaVinci Resolve, Final Cut Pro, Avid; After Effects, Motion, Animate; Logic Pro, Audition, Pro Tools; Cinema 4D, Blender; Lightroom
Design & Creative: Photoshop, Illustrator, InDesign, Affinity; Canva, Figma Workflow & Asset Management: Frame.io, Wipster, StudioBinder, Movie Magic; Slack, Notion, Trello, Asana, Basecamp; Google Drive, Dropbox, Adobe Cloud, WeTransfer; G Suite, Microsoft Office Marketing & E-commerce: Shopify, Squarespace, WordPress/Elementor; Klaviyo, Mailchimp; Google Ads, Meta Ads; Google Analytics/Tag Manager; ThoughtMetric, Glew.io; SEMrush, Ahrefs; Hotjar, Crazy Egg; Zapier, Later, Buffer; HTML, CSS, JavaScript Formats & Color: ProRes, DNxHD, H.264/H.265; BRAW, R3D, XAVC, MXF, MOV; MP4, EXR, DPX; ACES, HDR10, HLG; Dolby Vision, Rec.709/Rec.2020; LUTs; color management (10/12-bit) Environments: macOS, Windows, iOS, Android; Adobe CC; cloud asset management
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