Senior Art Director - Brand Strategy & Visual Storytelling Expert

PROFESSIONAL SUMMARY

Senior Art Director Art Supervisor Visual Storyteller

Concept-driven designer turning complex ideas into quick, impactful visuals that inspire belief, accelerate growth, and drive market adoption. I combine strategic thinking with creative impact to lead launches that build trust, increase sales, and elevate brands across every channel—delivering campaigns that don’t just inform, they transform outcomes.

Senior Creative with years of design and leadership experience.

17 Brands Launched and Revitalized.

14 Industry Awards.

PROFESSIONAL EXPERIENCE

FREELANCE SENIOR ART DIRECTOR

Chicago, IL, 10/2023 – Current

Transformed complex ideas into high-impact, visually compelling content across digital media and social media channels, driving brand engagement and audience growth using Adobe Creative Suite, Figma, and emerging AI software. ART SUPERVISOR

BOUNDLESS LIFE Remote 11/2021 – 10/2023

Contributed to $371M in revenue by leading the concept developement and visual strategy for Skyclarys, developing print sales aids, responsive websites, and brand guidelines to strengthen engagement across omnichannel marketing.

Helped drive $50M in revenue by directing design, brand strategy, and data visualization for IHEEZO, positioning it as the flagship product in Harrow’s portfolio. SENIOR DESIGNER

TRIPP LITE Chicago, IL 06/2019 – 11/2021

Increased web engagement by 9% and boosted reseller sales by 7% through cross-functional collaboration among design, marketing, and sales teams to produce compelling campaigns across digital ecosystems.

FREELANCE ART DIRECTOR

Chicago, IL, 08/2017 – 06/2019

Boosted click-through rates and audience engagement by redesigning integrated marketing infographics for stronger visual impact and clarity, reinforcing creative strategy. SENIOR ART DIRECTOR

Portfolio: projectfive.net *****@*************.*** Linkedin.com/in/jaredhertzke 1-847-***-****

JARED HERTZKE

EXPERIENCE CONTINUED

SENIOR ART DIRECTOR

PUROHIT NAVIGATION Chicago, IL 09/2015 – 07/2017

Launched 2 products through integrated print and digital campaigns—including sales aids, responsive websites, email, banner ads, landing pages, PowerPoints, wireframing/UX deliverables, and brand identity systems—that strengthened customer engagement and optimized user experiences while aligning key stakeholders. SENIOR ART DIRECTOR

FINGERPAINT Saratoga Springs, NY 03/2013 -06/2015

Spearheaded the launch of 2 products by leading the design and implementation of comprehensive brand architectures and marketing ecosystems encompassing print and digital sales aids, collateral, packaging, emails, landing pages, websites, and logos— resulting in enhanced engagement and market penetration.

— One launch surpassed sales goals within 6 months.

— The other set a company record for fastest launch from concept to deployment.

Increased net revenue by $130M through 2 strategic product rebrandings with data-driven creative overhauls that strengthened brand storytelling, market engagement, and conversion optimization.

Boosted booth return traffic with experiential designs optimized for interactivity. SENIOR ART DIRECTOR

ABELSON TAYLOR Chicago, IL 03/1997 - 09/2012

Contributed to 600% company growth through 3 product launches and 7 rebrands, executing brand systems grounded in market research and strategic creative direction.

Led creative for 5 blockbuster brands, producing cohesive print and digital experiences—from brand refreshes to complete visual reinventions.

Directed award-winning campaigns and mentored rising art directors, shaping a collaborative culture defined by visual excellence and cohesive storytelling. AWARDS

RxClub Gold Award IN AWE Silver Award

9 RxClub Awards of Excellence 2 ADDY Awards Davey Award EDUCATION

Bachelor of Fine Arts - University of Northern Iowa TECHNICAL SKILLS

CREATIVE & LEADERSHIP:

Creative Leadership Campaign Ideation Concept Development Creative Strategy Brand Storytelling Brand Development Brand Strategy Cross-Functional Collaboration DESIGN & ART DIRECTION:

Digital and Print Art Direction Visual Design Graphic Design Typography Design Systems Brand Identity Systems Integrated Marketing Campaigns Print Marketing DIGITAL & INTERACTIVE:

Digital Marketing Web Design Digital Strategy Interactive Advertising Digital Ecosystems User-Centered Design Wireframing User Experience (UX) AI-Assisted Design Workflows TOOLS & SOFTWARE:

Adobe Creative Suite: InDesign, Illustrator, Photoshop Figma Sketch MidJourney Firefly

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