Digital Marketing Specialist with Proven Revenue Growth
Resume:
JOSEPH
PETTINE
PHONE
*************@*****.***
KEY SKILLS
• Social Media Management
• SEO Optimization
• Content Development
• Search Engine Marketing
• Adwords Certified
• Video & Photo Editing,
Development, &
Optimization
KEY ACCOMPLISHMENTS
• More than doubled leads
for iStormwater through
creation and execution of
campaigns in Google
Adwords.
• Increased sessions,
transactions, and social
revenue for PlumbMaster
and Wolverine Brass
from $200 monthly to
$6K+ a month in under a
year.
• Managed social campaign
for Wolverine Brass that
EXPERIENCE
DIGITAL MARKETING SPECIALIST / MARCONE
PLUMBING
From October 2020 To Present
• Manage social accounts for nationwide brands, working with stakeholders, implementing strategic content calendar and acting as voice of various brands to increase followers, engagement, and revenue.
• Coordinate, manage, and optimize paid social media campaigns across Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.
• Work with influencers to create content, increase audience, and drive traffic.
• Work with national account partners and hospitality partners to promote multiple brands and increase site traffic.
• Work with human resources to optimize job listings and bring in more applicants.
• Work with sales teams and territory managers to optimize practices and coordinate across multiple channels to increase revenue.
• Coordinate, edit, and optimize Email Marketing Campaigns to increase site traffic and revenue.
• Coordinate with team to create content for, optimize, and release annual product catlog.
• Implement and utilize Microsoft Dynamics, ClickDimensions, Marketo, and MailChimp Platforms.
• Write, edit, and optimize blogs utilizing target keywords to improve impact and performance across social media and search engines.
• Create videos, infographics, and images for strategic social and SEO implementation.
• Utilize Brandwatch for Social Listening.
• Streamline data and analytics into concise reporting to inform confident campaign coordination.
• Work with MIH team to coordinate, promote, and execute events for employees.
2
increased Facebook and
Instagram followers by
more than 1,000 per
month.
• Wrote content, created
videos, and managed
social media for My
Alarm Center Home
Security, increasing
organic traffic by over
1,000 clicks monthly.
• Managed SEM for Hawk
Security, increasing
monthly leads from low
80s to over 290, vastly
improving ROI.
• Developed SEM strategy
for Eleanor Health,
increasing calls and form
leads to over 200 a
month in seven-month
period.
EDUCATION
MFA IN WRITING AND
PRODUCING TV / APRIL
2012
Long Island University
• GPA 3.89
• Worked under
established showrunners
and film writers such as
Bernie Orenstein
(Sanford And Son) and
Norman Steinberg
(Blazing Saddles).
DIGITAL MARKETING MANAGER / ISTORMWATER
From July 2023 To May 2024
• Manage SEM & SEO campaigns for iStormwater, a
stormwater management services company working with local businesses, chains, civil engineers, environmental services, and government contractors.
• Manage domain for iStormwater.
• Manage Facebook, Instagram, and LinkedIn social media accounts for iStormwater.
• Coordinate, manage, and optimize paid social media campaigns across Facebook, Instagram, and LinkedIn.
• Work with human resources to optimize job listings for social media and bring in more applicants.
• Coordinate, edit, and optimize Email Marketing Campaigns to increase site traffic and revenue through MailChimp.
• Streamline data and analytics into concise reporting to inform confident campaign coordination.
ONLINE MARKETING MANAGER / EXTRACT
MARKETING GROUP
From October 2016 To October 2020
• Manage large scale SEM & SEO campaigns across a variety of industries for a multitude of clients.
• Manage social media accounts for nationwide brands, implementing strategic content calendar to increase followers and engagement.
• Create videos, infographics, and images for strategic SEO implementation.
• Write, edit, and optimize blogs, whitepapers, and case studies utilizing target keywords to improve impact and performance across social media and search engines.
• Optimize websites for improved performance in search engines, increasing overall traffic and position.
• Streamline data and analytics into concise reporting to inform confident business decision making.
• Work directly with clients to identify and fulfill online marketing goals.
3
BS IN SECONDARY
EDUCATION, ENGLISH /
DECEMBER 2009
Clarion University
• GPA 3.49
• Certificate in Secondary
Education
CAMPAIGN COORDINATOR / HIBU
From May 2013 To October 2016
• Client facing digital advertising coordinator working closely with a variety of businesses to identify their needs and fulfill them.
• Bing and Google Adwords certified in Search Fundamentals, Advanced Search, Display, Video, Shopping, and Mobile Advertising.
• Created online Display Ads, Pay Per Click (PPC) Campaigns, and SEO Campaigns for businesses of varying sizes and services.
• Oversaw four-member team that worked with customers, sales representatives, and artists to create and perfect custom websites and ads.
• Proficient use of SAMI, Photoshop, Office, Client Engagement Portal, Fatwire, Sharepoint, and other systems.
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