Marketing & Content Insights Leader
Resume:
Geoffrey M. Pereira
Marketing/Data Insights Analyst
***************@*****.*** • 202-***-****
https://www.linkedin.com/in/geoffrey-pereira-3661353/
• Carlisle, MA 01741
Analytical and detail-oriented professional with extensive experience in spearheading data analysis and content creation efforts for premier media research firms.
Excellent in developing innovative content and delivering data-driven insights to inform/influence political advertising landscape across various platforms. Demonstrated ability to manage teams, oversee workflow, and ensure high-quality deliverables. Track record of showcasing thought leadership through insightful articles and thought-provoking analyses. Adept at establishing internal processes, meeting diverse client needs, and optimizing financial stability within business units. Skilled in leveraging comprehensive knowledge of political, legal, and health insurance sectors to develop qualitative and quantitative analytical frameworks. Well-versed in building enduring relationships with key clients, business stakeholders, and media contacts at all levels. Proficient in Tableau, SQL, and Excel. Areas of Expertise
Data/ Market Insight & Analysis
Content Creation & Development
Team Building & Thought Leadership
Media Research & Political Advertising
Digital Platforms Management
Continuous Process Optimization
Client Relationship Management
Strategic Planning & Execution
Analytical Framework Creation
Quality Management
Project Management
Data Visualization
Professional Experience
MEDIARADAR CMAG – New York, NY
Head of Content & Insights
Jan 2024 – Present
Spearhead data analysis and content creation efforts for a premier media research firm, focusing on political advertising media across TV, digital, and CTV platforms. Supervise a team of 4 analysts, overseeing daily workflow, ensuring assignment of new brands, conducting quality control checks, and offering guidance as needed.
Authored all marketing content and data insights analyses for business unit, prominently featuring content on parent company's website.
Spearheaded collaboration with the corporate parent’s external public relations agency to amplify media visibility for my business unit’s election-related analyses on a national scale.
Streamlined and enhanced the quality of content generated by junior team members, ensuring polished deliverables for distribution to our extensive network of media contacts. VIVVIX CMAG – New York, NY
Head of Content & Insights
Jan 2023 – Dec 2023
Analyzed data and crafted compelling content for a prominent media research firm, focusing on political advertising across TV, digital, and CTV platforms. Showcased thought leadership by consistently producing insightful articles for the company website. Acted as a primary liaison for media inquiries regarding political advertising during the 2022 and 2024 elections.
Directed workflow to meticulously oversee quality control and precision of coded advertising data, resulting in driving towards the attainment of a targeted $4M revenue milestone for the 2024 general elections.
Collaborated with senior business development directors to strategically promote the political and legal ad tracking vertical.
Presented comprehensive coding scope, capabilities, and deliverables in Tableau and Excel to effectively engage prospective clients for new contracts and capitalize on upselling opportunities with existing clients. Page 2 2
MEDIA BY KANTAR – Washington, D.C.
Senior Analyst for Advocacy; Campaign Media Analysis Group Oct 2008 – Dec 2022
Led strategic initiatives as a senior data analyst and content creator at a premier media research firm, specializing in political advertising media across TV and digital platforms. Produced insightful thought leadership pieces regularly featured on company's website, while concurrently overseeing and managing the legal ad tracking vertical. Created tailored reports and presented data in visually engaging formats for enhanced comprehension. Served as a project manager for the US Chamber Institute for Legal Reform, showcasing expertise in mass tort solicitation advertising during their fall conferences. Administered processes to establish a robust monitoring, analysis, and categorization system for television and internet advertising.
Applied intricate coded descriptions to contextualize advertisements, covering a broad spectrum of political and legal topics including governorship, state legislature, Supreme Court, U.S. Senate, healthcare, and Social Security.
Leveraged comprehensive knowledge of political, legal, and health insurance sectors to develop qualitative and quantitative analytical frameworks for ad classification and analysis.
Drove inception and expansion of legal ad tracking vertical, propelling annual contract value of $225K.
Collaborated with X-Ante over a four-year period, meticulously planning and executing strategies to successfully launch an innovative venture specializing in data and analysis for mass tort litigation advertising.
Established and optimized internal processes, cultivating a robust legal ad-tracking practice capable of coding over 100,000 advertisements annually across diverse industries.
Significantly contributed to the financial success of the business unit, positioning business as the only business unit within Kantar to never post a loss.
Additional Experience
Lead Analyst / Client Manager / Staff Assistant – TNS Media Intelligence, Arlington, Virginia Communications Intern – Bush-Cheney ‘04, Arlington, Virginia Media Relations Assistant – Kraft Sports Group, LLC, Foxborough, Massachusetts Education
Bachelor of Arts in Communication/Culture and Government/International Relations Clark University – Worcester, Massachusetts
Study Abroad – Political Science
University of Stirling – UK
Languages
Proficient in the Spanish language
Membership & Affiliations
Member – American Association of Political Consultants
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