Partnerships & Growth Leader in Affiliate Marketing

ITAY DEKEL

+972-**-***-**** *******@*****.*** Tel Aviv, Israel linkedin.com/in/itaydekel/

SUMMARY

Partnerships and Business Development professional with 5+ years of experience in affiliate programs, strategic partnerships, and performance-based marketing across global eCommerce and tech industries. Skilled in recruiting, onboarding, and optimizing affiliate relationships through platforms such as Impact, CJ, Partnerize, Rakuten, and AWIN, as well as Amazon’s affiliate ecosystem. Experienced in cross-functional collaboration with marketing, analytics, and product teams to analyze performance data, improve ROI, and scale partnerships. Strong background in SaaS, product-driven growth, and investor-facing roles, with proven ability to negotiate favorable terms and drive acquisition.

WORK EXPERIENCE

Business Development Manager 2023 – Present

Exon, Tel Aviv, Israel, exon-media.com

● Manage and optimize affiliate partnerships across Amazon and leading networks (Impact, CJ, Partnerize, Rakuten, AWIN, Levanta, Archer, MavX, PartnerBoost), expanding global seller base.

● Recruited and onboarded hundreds of brands across Amazon categories, ensuring high-quality, performance-driven acquisition.

● Collaborated with analytics, marketing, and product teams to monitor campaigns, analyze KPIs, and identify opportunities to boost ROI.

● Negotiated favorable commission terms with sellers and networks, increasing revenue and improving partner performance.

● Delivered regular performance insights and reporting to partners, helping guide strategy and scaling campaigns.

● Onboarded and managed premium brands such as Cosori, Levoit, and Philips, driving significant sales growth. Advisor

2023 Dragonlabz – Venture Studio, Switzerland, Dragonlabz.com

● Advised Ignitions.io, a blockchain infrastructure solution for gaming, on strategic partnerships, monetization strategies, and go-to-market positioning.

● Provided insights into market trends and product-market fit to support growth and adoption. Co-Founder and Business Development Manager 2021 – 2023 WebWrap Inc. DBA Signex.io, USA,

● Led partnerships, marketing, and fundraising efforts for a SaaS/Web3 startup.

● Worked closely with marketing and product teams to shape product-market fit and analytics-driven strategies.

● Negotiated with investors and VCs, securing early funding and strategic support.

● Recruited advisors, built cross-functional teams, and onboarded 20+ NFT projects through strategic outreach and events. Business Development Manager 2020 – 2021

Market Beyond (Sold to BrightData), Tel Aviv, Israel, themarketbeyond.com

● Grew client portfolio for an eCommerce SaaS platform, securing new enterprise partnerships.

● Collaborated with product teams to refine platform features based on analytics and client feedback.

● Executed go-to-market strategies to expand revenue and customer acquisition. Co-Founder and Co-CEO 2017 – 2020

Speroll Media, Ltd., Tel Aviv, Israel. Successfully Sold, Speroll.com

● Founded, scaled, and successfully sold an advertising network in the AdTech space.

● Signed 200+ global clients including AOL (Oath), IronSource, and YellowHammer.

● Grew revenue from launch to $200k–$600k MRR within 2 years, managing a team of 13 across Israel and India. EDUCATION

Bachelor of Arts in East Asian Studies and Human Services 2012 – 2015 Tel Hai Academic College, Kiryat Shmona, Israel

ADDITIONAL

● Languages: Native English & Hebrew

● Platforms: Impact, CJ, Partnerize, Rakuten, AWIN, Amazon Associates/Attribution

● Military Service: Infantry Staff Sergeant, Nahal Brigade, IDF (2006–2009)

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