Healthcare Web Content Writer - UX & SEO Pro

G. Molly Campbell

Copywriter / Digital Content Manager

Philadelphia, PA 19138 +1-267-***-**** *******@*****.***

An experienced copywriter / content manager with strong research, writing, marketing, and project management skills. Proficient in creating successful content and strategy by partnering with subject matter experts (SMEs). Quick learner of new market and subject areas, systems, and processes.

HIGHLIGHTS

●Expert Content Writer: Experienced content creator / producer with strong writing, editing, and technical skills.

●User Experience (UX) and Search Engine Optimization (SEO): Expert UX and SEO copywriting and content optimization.

●Collaboration: Successful partnerships with technical and business SMEs to create deeply effective content and campaign strategies.

●Content Management: Expert CMS and digital / web content production (WordPress, SiteCore, AEM, CrownPeak, HubSpot, HTML, CSS, Dreamweaver)

EXPERIENCE

Freelance / Contract Digital Content Producer

Various Philadelphia, PA

June 2011 to Present

●Write and optimize digital content for improved visibility and user experience (UX, SEO)

●Conduct research and interviews with subject matter experts (SMEs)

●Proofread and edit content for grammar and style

●Design and edit graphics and prototypes/wireframes with Photoshop, Illustrator, InDesign, Figma

●Perform content management using content management systems (CMS) (WordPress, Drupal, CrownPeak, Adobe Experience Manager, SiteCore, SharePoint, HubSpot, Dreamweaver) and coding (HTML, CSS)

Senior Digital Content Producer

AmeriHealth Caritas, Newtown Square, PA

July 2020 to February 2025 (contract for three months then hired full-time)

●Wrote / edited / optimized digital content for improved user experience

●Performed search engine optimization (SEO) and tracked project / campaign analytics

●Managed content and development of internal and external websites (CrownPeak, Adobe Experience Manager, Dreamweaver, HTML, CSS, FTP)

●Provided best practice and content strategy recommendations

●Suggested and implemented site architecture updates and improvements for new and existing content (wireframes, site manuscripts)

●Performed website audits and site-wide content overhauls and migrations

●Collaborated with cross-functional teams and managed content maintenance and development projects

●Led and trained a team of junior content producers (2023-2025) to advance their skills to more senior roles

Content Editor

HighPoint Solutions, East Norriton, PA

March 2017 to February 2019

●Edited and wrote thought leadership content for business website and promotional materials to support this life sciences and healthcare technology solutions provider

●Collaborated with technical SMEs / authors / sources to develop content (white papers, case studies, blogs, sell sheets)

●Managed content within WordPress and HubSpot content management systems (CMS), including inline SEO optimization and metadata

●Served as content and SEO lead for site-wide website content refresh and migration to new platform — project successfully positioned company visibility ahead of acquisition by IQVIA

Communications Manager & Proposal Writer

ACI Clinical (Applied Clinical Intelligence, LLC), Bala-Cynwyd, PA

April 2014 to March 2016

●Wrote copy for multiple campaigns of thought leadership informational and promotional content for pharmaceutical and biotechnology topics: blog articles, press releases, web and social media

●Conducted topic research; interviewed subject matter experts

●Managed all company web and social content and digital assets; tracked site analytics

●Wrote and optimized on-page SEO copy and metadata for all website content

●Achieved keyword ranking improvements for core keywords: e.g., "endpoint adjudication" and "endpoint adjudication committee" — moving company to 2nd place ranking

●Created and adhered to new company branding, templates, and style guide

●Migrated website to WordPress; customized WordPress template using HTML and CSS, minor PHP editing, selection of plug-ins and widgets

●Created or acquired and edited assets and visuals to support content campaigns

●Designed sell sheets, ads, PowerPoint slides, custom reports, and display banners for trade shows and meetings using Adobe Creative Suite and Microsoft Office

Web Content Writer

Hibu / Yell Group, King of Prussia, PA

September 2013 to November 2013

●Wrote website copy and metadata to help small-to-medium businesses gain visibility

●Conducted Search Engine Optimization for sites

●Performed content management in Oracle database

●Conducted topic and market research to develop competitive, relevant content

IT Portal Communications Specialist

Janssen Pharmaceuticals, Titusville, NJ

September 2012 to March 2013

●Created and edited content for web and email — email newsletters, ads, intranet pages, presentations, project websites

●Adhered to company branding and style guides

●Designed and produced a new HTML/CSS-based website for corporate mobility program

●Reviewed existing site content for grammar and quality issues

●Created templates for best practice documents and marketing materials

Additional Experience:

The Lutheran Theological Seminary at Philadelphia Philadelphia, PA

Writer / Creative Producer Communications and Alumni Relations

EDUCATION

Bachelor of Arts in Communications – Journalism major, English minor – The University of Alabama, Tuscaloosa, AL

Certificate in Graphic and Digital Design – Parsons School of Design, New York, NY

INTERESTS

Nature, Hiking, Coffee and Tea, Gardening

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