Store Operations and Sales Lead
Resume:
Laura Catherine Williams
*** ********** ******, *********, ** 24504
********************@*****.***
Operating Systems: Microsoft Suit, JA Allocation, Stellant, Prolog, Timberline, Excel proficient, Various In- store POS systems,
Experience:
Lynchburg Treasure Hunt January 2024 to March 2025
Assistant Manager
Lynchburg, VA
Assistant Manager, worked directly with the owner and co-manager to facilitate daily operations, including opening and closing of the store, product pricing and placement, daily sales changes and social media promotions
Managed and executed daily flow of new product known as “drops” to keep customers excited while also maintaining a core product inventory to promote the rest of the week
Managed sales team schedule of 10 employees to cover daily sales boosts, drops and daily changing needs of the business
Trained and supervised FOH employees on day-to-day operations while encouraging growth within the company
Supported “Discovery Zone” (store product testing to prevent returns)
Managed and supported sales associates with any customer complaints and implemented customer specific return policy on a case by case basis
Old Navy
Sales Associate April 2021 to May 2022
Lynchburg, VA
Sales associate on sales floor and in back to assist customers providing a great shopping experience. Trained in all departments to have a well rounded understanding of how product moved through the store and to the customer
Utilized previous sales experience to bring individual attention to customers, thereby, increasing total purchase price per customer and a personalized shopping experience
Managed BOPIS (Buy online Pick up in Store) to receive online orders, find inventory within the store, and pack for customer pickup
Managed SFS (Ship from Store) for customers that placed orders for delivery, the warehouse doesn’t have the inventory, it may be tracked down and sent direct to the customer from specific stores. This increased sales and helped locate lost product within the system
Organized annual inventory checks for all of Candlers Mountain Rd. location in every department helping find damages and losses to report the most accurate picture to corporate
Barney’s November 2019 to November 2020
Mens’ Main Sales and Management Support
Madison Ave., New York, NY
Organized and managed a team of 20 employees to provide a luxury shopping experience for customers in a high end retail environment
Managed “Made to Measure” (the instore custom made suits) process, receipts, inventory and completion of orders with Hamilton for over 100 clients
Coordinated with Studio Services, Visual, 4 Personal Shopping departments and Main BOH Stock to manage inventory and client needs
Diesel October 2017 to November 2018
Buyer – Womens,
New York, NY
Buyer for Female Apparel, Denim, and 8 Misc categories: Buy, Pricing, MDs and FP Transfers to Outlet
Managed allocations, discounts and visual directives for all Female, Female Denim, and 8 Misc accessory categories
Coordinated with Italian Production Team to ensure AUR and MD% by SKU and overall seasonal goals
Partnered with 10 stores managers across the US and 3 CA, anticipate product needs and buying initiatives as the liaison with the warehouse and production team
Tommy Hilfiger
Assistant Buyer / Merchandiser November 2015 to September 2017
New York, NY
Analyzed comp selling data on style / color level to advise on future buys, manage current product distribution, and optimize financial growth for Outlet Men's Knits, Tees and Fleece
Collaborated with Allocation team on plan for drops by product and drop date
Collaborated with the Planning team on ongoing sales and their continuous revised MMU% to the end of the seasons to ensure product was in place for projected categories
Analyzed final sales of each season, comp to LY vs projection to see where any misses may have been to lnow for the next drop
Allocator – Accessories July 2013 to November 2015
Managed inventory distribution for 5 categories, over 10,000 SKUs, within Accessories division for 200 stores to ensure product placement and maximize selling
Daily analysis and allocation by model including Weekly 1 Ago, 2 Ago and then comping to LY and 2LY, 2LW, TY, LY
Managed the two largest and most profitable categories including Handbags and Socks for all 200 Tommy Hilfiger outlet stores
Shawmut Design and Construction October 2005 to July 2013
Project Coordinator
New York, NY
Coordinated project construction for luxury retail stores across the US including Apple Inc, Burberry, Louis Vuitton, Mont Blanc, Gucci, etc
Set up the site for the Superintendent working the project including phones, internet, needs, water delivery, etc
Maintained project paperwork from contractors and owners to ensure the payments maintained an equal flow
Managed daily interactions with contractors to ensure all paperwork was in place, change orders were up to date and payments were initiated according to schedule
Aligned with our safety department, financial department and project managers on a daily basis to stay on schedule
Madison House of the Arts January 2025
Volunteer
Lynchburg, VA
Supporting a local community house to serve the public with every day needs as well as fostering a creative space for artists and anyone in need of personal growth and connection
Organizing clothing donations and reutilized the basement space to open a fully accessible free clothing store to the public, including mens, womens and kids
Managed the setup, promotion and execution of the Bella’s Free Clothing store opening at the Madison House of the Arts June 14, 2025 with the “Grace from the Grit” Ron Gentry art show
Currently maintaining Bella’s Free Clothing store by supporting patrons weekly and organizing the continuous donations
Promote the vision of Madison House in the community of mindful thinking, sober living and creative expression through various programs, such as Art Night, Jam Sessions, poetry readings and overall openness to the community and their needs
Education
Fashion Institute of Technology, State University of New York 2015 Bachelor of Fashion Merchandising Management
Pennsylvania State University 2005
Bachelor of Arts: English
Accomplishments
Tommy Hilfiger Outstanding Employee of the Year award 2011
Shawmut Design and Construction Employee of the Year 2007
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