Senior Operations Leader in Senior Living and Growth

MICHAEL OBIDOS-MORALES SR.

***********@*****.*** • 845-***-**** • Cortlandt Manor, NY • WWW: Bold Profile SUMMARY

Experienced Corporate Business Executive with over 15 years of strategic leadership in driving financial growth and operational excellence. Proven track record in strategic business development, team leadership, and implementing innovative changes. Skilled in financial management, marketing strategies, and fostering long-term client relationships. Excels in creating sustainable growth strategies and optimizing business performance. EXPERIENCE

Meridian Senior Living, Executive Director of Operations May 2024 - Present

• Implemented improvements in senior living, boosting NOI month over month and enhancing resident satisfaction above market trends.

• Designed SOPs and strategies, increasing brand equity by 40% and client retention by 97.5%.

• Executed marketing strategies using CRM, acquiring new clients and increasing revenue by 32%. AlerisLife, Executive Director of Operations

Jun 2022 - May 2024

Implemented improvements in senior living to boost NOI and enhance resident satisfaction. Designed SOPs and strategies, increasing brand equity and client retention. Executed marketing strategies using CRM to acquire new clients. The Sentinel of Mohegan Park Polaris Healthcare, Executive Director Apr 2021 - Jun 2022

Directed operational reform in Assisted Living, boosting community satisfaction and enlargement Formed a high-performing team, exceeding critical benchmarks. Streamlined HR, finance, and compliance functions, enhancing staff growth initiatives. Atria Senior Living, CALA, Transition Administrator Aug 2020 - Apr 2021

Drove transition management, boosting community growth Aligned with executives to enhance competitive advantage. Devised financial forecasts, aiding in resource allocation Developed and executed plans to advance market leadership. Watermark Retirement Communities, Executive Director Jan 2018 - Aug 2020

Directed growth of Health Homecare in NYC, enhancing brand recognition. Implemented optimized systems for private duty services, advancing operational effectiveness. Scrutinized fiscal trends for strategic venture guidance, ensuring state compliance Devised marketing strategies, amplifying market presence Northeast Consulting Management Retirement Properties LLC, Executive Director, Interim Transition Team May 2012 - Jan 2018

Optimized processes to boost growth in senior care environments. Elevated sales results by promoting a culture of high performance within the team. Applied market insights to guide decision-making processes. Sunrise Senior Living, Regional Director of Business Development May 2009 - May 2012

Streamlined market research, boosting census metrics to consistently achieve 90%+ capacity in senior living Forged strategic partnerships, enhancing community interaction and business expansion Established referral networks with industry professionals, ensuring continuous regional market dominance Executive Van Lines / Relocation Services Domestic/International Logistics, Senior Executive Vice President Sales, Operations

Feb 1994 - Apr 2009

MICHAEL OBIDOS-MORALES SR. - page 1 of 2

Orchestrated logistics, propelling profits by $7.1M and expanding market presence Optimized resources, decreasing costs and elevating service quality Managed 4000+ accounts, nurturing growth and client contentment Executed market analysis, steering strategic decisions and productivity EDUCATION

Pace University

BBA • Business Administration and Management

SKILLS

Risk Assessment • Project Management • Data Analysis • Stakeholder Engagement • Regulatory Compliance • Team Building • Operations Management • Leadership • Financial Management • Performance Metrics MICHAEL OBIDOS-MORALES SR. - page 2 of 2

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