Lead Generation & Digital Marketing Specialist
Resume:
*.**********@*****.***
Multan CHungi Lahore.
mshoaib2124
https://www.linkedin.com/in/muhammad
-shoaib-053aa21ba/
C O N T A C T P R O F I L E
S K I L L S
H O B B I E S
W O R K E X P E R I E N C E
On-Page SEO
Web Scraping
Digital Marketing
Off page SEO
Social Media Marketing
Meta And Google ads
Keywords Research
App Store Optimization
Leads Generation
Search Engine Optimization
Reading
Traveling
Volunteering
Leads Generation Expert
Ihtasham Tech
Utilized various tools and platforms, including LinkedIn, email marketing, and CRM systems, to generate high-quality leads and track their progress through the sales funnel.
Collaborated with the sales team to refine lead qualification criteria and ensure seamless handoff of leads for follow-up and closure. Analyzed lead generation metrics and performance data to optimize campaigns and enhance lead quality and quantity.
2019-2021
Results-driven digital marketing professional with extensive experience in ASO, SEO, and lead generation. Proven track record in optimizing app store visibility, enhancing search engine rankings, and generating high-quality leads. Skilled in data analysis, strategic planning, and cross-functional collaboration. Adept at utilizing various marketing tools and platforms to achieve business objectives and drive growth. L A N G U A G E S
English
Urdu
Punjabi
M U H A M M A D S H O A I B
Junior ASO Specialist
ASO Executive
Sabasoft
Pitch Hub Games (Remote)
Conducted keyword research and implemented optimization strategies to improve app visibility and rankings on the App Store and Google Play Store. Analyzed competitor apps to identify trends and opportunities for optimization, leading to a 20% increase in organic downloads.
Collaborated with the development and marketing teams to ensure cohesive app store strategies, resulting in improved user acquisition and retention. Developed and implemented ASO strategies to enhance app visibility and increase organic downloads across multiple platforms. Optimized app titles, descriptions, screenshots, and promotional videos to improve conversion rates and user engagement.
Collaborated with cross-functional teams, including developers and marketers, to ensure alignment with ASO best practices and overall marketing goals. 2021-2023
SEO Executive Digital Marketing
Hafiz Brothers Media Solutions
Developed and implemented comprehensive SEO strategies to increase organic search traffic and improve search engine rankings for client websites. Conducted in-depth keyword research, competitive analysis, and site audits to identify optimization opportunities and enhance website performance. Created and optimized high-quality content, including blog posts, articles, and landing pages, resulting in a 25% increase in organic traffic. 2023-present
Feb 2024-present
P R O G R A M M I N G
E X P E R T I S E
C E R T I F I C A T I O N S A N D C O U R S E S
A S O P R O J E C T S
HTML-CSS: Proficient in building
and styling websites using HTML
and CSS, with a keen eye for design
and user experience.
Python: Experienced in Python
programming language, with a focus
on data analysis, web scraping, and
automation tasks. Proficient in
utilizing Python libraries and
frameworks such as BeautifulSoup,
Scrapy, Pandas, and Flask to
develop efficient and scalable
solutions.
E D U C A T I O N
Bachelor of Science in Computer Sciences
The Islamia University of Bahawalpur
During my Bachelor of Science program in Computer Sciences at The Islamia University of Bahawalpur, I gained a solid foundation in computer science principles, theories, and practical applications. The comprehensive curriculum covered a wide range of subjects including programming languages, data structures, algorithms, database management, software engineering, and computer networking. Through coursework, projects, and hands-on laboratory exercises, I developed proficiency in various programming languages such as Python, Java, and C++, as well as skills in problem-solving, critical thinking, and software development. Additionally, I actively participated in extracurricular activities and academic projects, further enhancing my teamwork, communication, and leadership abilities. Video Editing Course Sabasoft
Digital Marketing Digiskills
Closet Quest Challenge
Snowy Weather Car Parking
Face Sculpt 3D: Clay Games
Mobile Repair Store Simulation
Successfully completed a comprehensive 3-month video editing course from Saba Soft, gaining proficiency in video editing techniques, software tools, and production workflows.
Completed a 3-month digital marketing course from Digiskills, covering key concepts and strategies in online marketing, including SEO, PPC advertising, social media marketing, email marketing, and analytics.
Successfully uploaded and optimized the "Closet Quest Challenge" game on the Amazon Appstore, improving its visibility and download rates. Conducted comprehensive keyword research and implemented ASO strategies tailored for the Amazon Appstore.
Successfully uploaded and optimized the "Snowy Weather Car Parking" game on the Amazon Appstore, enhancing its discoverability and download rates. Conducted thorough keyword research and implemented ASO strategies tailored for the Google Play Store.
Analyzed app performance metrics and made data-driven adjustments to improve ranking and visibility.
Conducted A/B testing for app icons and screenshots. Monitored app performance metrics and utilized data-driven insights to refine optimization strategies and maintain high app store rankings. V O L U N T E E R E X P E R I E N C E
Website and Social Media Manager Donations Coordinator Doom Home School Foundation
As a volunteer with the Doom Home School Foundation, I actively contribute to the organization's mission of providing educational opportunities to underserved communities. In my role, I manage the foundation's website, ensuring content accuracy, social media presence, creating and curating content to raise awareness and foster community engagement. Furthermore, I coordinate donation collection efforts, working to secure funding and resources to support the foundation's initiatives. For inquiries, please contact me at ******@**************.***.
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