Senior Digital Designer with 10+ Years Experience

UX UI Designer

Applied for:

Allan Gaylord Grijaldo

Reach me at 708-***-****

**********@*****.*** https://www.linkedin.com/in/allan-grijaldo/ https://agcgdigitalmarketing.com/portfolio/

I am an accomplished UI/UX Developer who brings substantial expertise in AngularJS and Angular UI development, as well as a strong command of ReactJS and contemporary front-end frameworks. My technical skills include advanced proficiency with HTML, CSS, and JavaScript, which I leverage to create intuitive and high-performing user interfaces for web applications. I am highly skilled in utilizing leading design tools such as Sketch, Figma, Adobe Creative Suite, and a range of prototyping platforms to produce comprehensive wireframes, prototypes, and mockups that clearly communicate complex design concepts. My professional experience is grounded in conducting thorough user research and usability testing, allowing me to validate design ideas and ensure that solutions are tailored to genuine user needs while meeting business goals. I thrive in collaborative environments, working closely with product managers, developers, and other team members in Agile and Scrum settings to deliver innovative projects that are on time and aligned with organizational objectives. In addition, I have successfully contributed to the design and development of marketing campaigns, websites, and e-commerce platforms, all while maintaining brand consistency and elevating user engagement.

Throughout my career, I have demonstrated the ability to manage multiple projects efficiently, adapt to changing requirements, and respond constructively to feedback. Experience within the healthcare domain is an asset I can offer. I am eager to contribute my expertise, creativity, and collaborative spirit to a team that values growth, flexibility, and shared achievement.

.

MY PROFESSIONAL EXPERIENCE

Create Visual Content

● I develop and design graphics for digital platforms, including paid advertisements, social media campaigns, and e-commerce sites.

● I craft visually compelling materials that align with seasonal trends and branding guidelines.

● I collaborate with clients to tailor creative ideas based on their feedback, ensuring feasibility and practicality.

Drive Seasonal Campaign Development

● I led the creation and integration of seasonal campaigns across all customer touchpoints, including online and in-store.

● I collaborate with cross-functional teams, including brand marketing and merchandising, to develop engaging strategies that align with the brand's vision.

● I ensure cohesive campaigns resonate with target audiences and drive customer engagement.

Brand Consistency and Identity

● I maintain a consistent visual style across all platforms, aligning with brand identity and goals.

● I oversee adapting international brand guidelines to local markets while preserving core branding principles.

● I elevate the creative department's understanding of digital aesthetics and branding through training and mentorship.

Retail Partnerships

● I manage relationships with retailers such as Beside Group, representing brands including Carhartt, Diesel, Fred Perry, and Pinko.

● I collaborate with high-end fashion brands, such as Scotch & Soda and Jigsaw, to deliver innovative concepts and exceptional designs.

● I ensure client satisfaction by delivering creative briefs and exceeding expectations in concept execution.

Strategic Marketing Collaboration

● I partner with merchandising teams to ensure marketing efforts support product launches and sales goals.

● I develop compelling content for digital and print mediums, ensuring alignment with retail promotions and brand storytelling.

Leadership and Training

● I design and improve the creative department's expertise by guiding digital aesthetics, design perspectives, and innovative solutions.

● I mentor junior designers and encourage professional growth through constructive feedback and hands-on training.

● I foster a collaborative team environment that prioritizes creativity and adherence to brand standards.

SKILLS

TOOLS:

Adobe Creative Suite (XD, Photoshop,

Illustrator, After Effects, Premiere,

InDesign, Lightroom, Dreamweaver),

Figma and Figjam, Sketch, Lunacy, Zeplin,

Vegas, Markup.io, WordPress &

WooCommerce, 3d Max, A.E.M., Sitecore,

SmartSheet, Wrike, Asana, Slack, Click up,

Jira & Confluence, and MS Office, Klaviyo,

Shopify

DIGITAL MARKETING SKILLS:

SEO, Proper insertion of keywords, meta title

and description, Web Directory Submission,

Social Media Management, Online reputation

monitoring, Paid Facebook and Google Ads,

Integrations of Facebook Pixels and Google

Tag Manager (G.T.M.), Google AdWords, and

Google AdSense

RESEARCH SKILLS:

User persona, A/B Testing, Usability

Testing, UX Research, User Interviews

PROGRAM SKILLS:

HTML & CSS, JavaScript, PHP, MySQL,

Bootstrap, GitHub

DESIGN SKILLS:

User flows, Wireframes, Style Guide and

pattern library, User-centered design,

Mobile design, Website Design &

Development, Visual Communication, e-

commerce, Web Frameworks, Architectural

Sitemap, Information Architecture,

Prototyping

GRAPHIC SKILLS:

Branding, Company Logos, Typography &

Iconography, Offset & Digital Printing,

Animation/Motion Graphics, Photography,

Illustration Design, PPT Presentation, Google

Slides

OTHER SKILLS:

Agile Methodologies, Time Management, Team Oriented, Self-motivated, Project Management, Visual Effects, Originality and Creativity, Concept Development, Reliable & Trustworthy, Planning & Organizing, Supervision & Leadership, Critical Thinking, Design Thinking, Communication, Interaction Design, Visual Communication, Collaboration, Research, User Research

WORK EXPERIENCE

UI/UX DESIGNER Nov 2024 – Oct 2025

The 95 Agency, New York, NY

Branding and Visual Identity:

• I create logos, visual identities, and branding strategies that resonate with target audiences, ensuring consistency across all touchpoints.

• Collaborated on brand positioning, brand strategy workshops, and the development of visual systems for clients across industries

Website Design and Development:

• I design user-centric websites that reflect client brands, utilizing responsive design principles for optimal device performance.

• I work on web strategy, information architecture, and content development, including SEO optimization and custom animations.

Content Creation:

I craft visually engaging content for digital campaigns—spanning social media, email marketing, and blog posts—to effectively communicate brand messaging. My work includes the development of multimedia assets such as videos, photography, and motion graphics, all designed to enhance client brand visibility across diverse platforms.

• Conduct user research and usability testing to gather insights on user needs, behaviors, and pain points, ensuring design decisions are data-driven.

• Analyze quantitative and qualitative data to identify trends and inform UX improvements, leading to enhanced user satisfaction and engagement.

• Collaborate with cross-functional teams to translate research findings into actionable design recommendations, optimizing the overall user experience. Print and Digital Media:

• I design and develop print materials, including brochures, postcards, and packaging designs, ensuring that digital and print media share a cohesive aesthetic.

• I manage end-to-end production of print-ready designs, from initial concept to final output, ensuring high-quality results

UI/UX DESIGNER Jan 2024 – Oct 2024

LondonTown USA, New York, NY

● I work closely with clients to understand each campaign's brand vision and objectives, ensuring that design deliverables meet expectations.

● Collaborate with Project Managers to meet deadlines, communicate progress, and ensure timely delivery of assets.

● Partner with the content leads to align visual and written content, ensuring cohesive messaging across all channels.

Email Marketing Campaigns:

● I design and create visually appealing email templates aligned with brand guidelines using Klaviyo, ensuring consistency across marketing flows and promotional campaigns.

● I build out emails and automation sequences in Klaviyo, including campaigns, pop-ups, and flows, tailored to customer lifecycle stages.

● I coordinate with email strategists to develop high-performing templates, guide creative direction, and execute personalized strategies that drive click-through rates (CTR) and revenue.

● I analyze past email and pop-up performance to identify top-performing creatives, informing future design decisions and creative testing strategies.

● I assist in establishing KPIs and optimizing campaigns through A/B testing, segmentation, and mobile- and desktop-responsive design.

● I collaborate with content and strategy teams to conceptualize new creative requirements, guiding clients on innovative visual directions and adhering to email marketing and design best practices.

● I utilize Shopify and Klaviyo integrations to sync customer data and behavior, improving email personalization, dynamic content inclusion, and transactional messaging.

● I regularly optimize email designs for both mobile and desktop experiences, ensuring accessible and high-conversion content across various platforms and devices.

• Conduct user research and usability testing to gather insights into subscriber behaviors and preferences, ensuring that email templates and campaigns address real user needs.

• Analyze user feedback and heatmap data to identify pain points and opportunities for improving the overall email experience, driving higher engagement and satisfaction.

• Integrate findings from A/B tests and user interviews into the design process, refining content layout, call-to-action placement, and accessibility features for optimal user interaction.

Social Media Adaptations (Facebook, Twitter, Instagram, YouTube):

• Design adaptable and engaging content for multiple social media platforms while maintaining consistent branding.

• Create platform-specific designs that comply with each social media channel's technical requirements, including dimensions and formats.

• Collaborate with the content team to enhance visual storytelling through dynamic imagery and graphic elements that resonate with each platform's audience.

• I ensure designs are optimized for organic and paid media, maximizing reach and engagement.

Web Banners:

• Develop visually compelling web banners for various digital marketing campaigns, ensuring they are aligned with brand aesthetics and campaign goals.

• Optimize banners for different screen resolutions, from mobile to desktop.

• Implement and test animation or interactive elements to capture user attention and increase click-through rates.

Online Ads:

• I design engaging and high-performing online ads (display, social media, etc.) with a focus on both aesthetic appeal and functionality.

• I collaborate with the Project Manager and the client to ensure that ad designs meet campaign objectives and are optimized for the targeted audience.

• I test ad designs across platforms and devices to ensure optimal performance and visual quality.

Postcards (Off-Print):

• I design printed materials such as postcards for offline marketing campaigns, ensuring cohesive branding and message alignment with digital campaigns.

• I work with print vendors to ensure high-quality production and accurate color reproduction.

• I adapt designs for various print formats, including direct mail, ensuring they are visually striking and consistent with other campaign elements. SENIOR UI/UX DESIGNER Aug 2023 - Jan 2024

DAS BITS (CDTS Digital Services), Hartford, CT

User-Centered Service Design:

● Collaborating with a project manager and content leads to understanding user behaviors and needs and prioritizing work accordingly.

● I manage valuable insights into user interaction with services or products, facilitating design and redesign processes.

● Apply user-centered design methodologies to create and enhance services. Website & UI/UX Design:

● I redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

● Collaborate with stakeholders to understand their design requirements and deliver innovative solutions that align with Connecticut brand guidelines.

● I create and develop comprehensive graphics to make the page more engaging to the viewer.

● I employ design thinking principles to craft and refine graphics, user interfaces, and content for various platforms, including websites, social media, and print media.

● I apply and illustrate my expertise in graphic design fundamentals, layout creation, typography, color theory, and multimedia graphics to my web design.

● I created high- and low-fidelity wireframes to meet the high-standard digital agency requirements and the approved components library, incorporating different design concepts and solutions, as well as rapid prototyping and user feedback. This allowed for quick adaptation and iteration on interface design concepts using Figjam for presentation and submission to stakeholders for approval.

● I created wireframes, prototypes, and high-fidelity mock-ups for web and mobile applications, leveraging Figma and Adobe XD.

● I apply my design using the standard component-based development within Content Management Systems (CMS) and responsive development across the backend of the Sitecore platform.

● I'm responsible for developing UX vision and strategy, creating storyboard designs, and defining design standards and patterns for internal applications.

● I'm responsible for branding the web design, including logo, graphics, and icon elements, during the page's development stage.

● Apply responsiveness to all page creations on all devices. User Acceptance Testing:

● After developing the web pages and knowledge-based articles based on the content lead, I test and validate service and product alignment according to user and stakeholder needs.

● I identify and address issues during the developmental stage of the web pages and KBs phase to ensure that all links applied to the text are not broken, that the launch is smooth, and that user confidence is increased.

● I manage and engage in accessibility considerations and advocacy for equal access. Digital Platforms, Tools, & Discipline:

● I work with enterprise-scale digital platforms and leverage productivity and analysis tools, including JIRA, Confluence, Google Analytics, MS Teams, and MarkUp.io. Collaborate with the team, project managers, and the content lead.

● Utilize agile methodologies for iterative delivery. SENIOR UX/VISUAL DESIGNER Nov 2022 - May 2023

Seagate Technology, Fremont, California

• Conducted UX research, including user interviews and surveys, to gather insights into user needs and pain points.

• Collaborated with stakeholders to understand their design requirements and deliver innovative solutions that align with Seagate Branding guidelines.

• Utilized usability testing and heuristic evaluations to identify opportunities for improving user flows and interface design.

• Incorporated my approved mock-up design into the AEM (Adobe Experience Manager) CMS platform, with existing components built by our team.

• Applied findings from competitor analysis and user research to inform design strategy and prioritize features based on user value.

• Created and illustrated engaging designs for various marketing materials, including brochures, flyers, posters, email marketing campaigns, and social media graphics.

• Developed and executed website design concepts to ensure a user-friendly and visually appealing interface.

• Collaborated with the project managers and stakeholders to develop and illustrate visual concepts for the brand campaigns.

• Collaborated with the User Experience Architect and Brand Creative Director to sketch and iterate on the product's new and complex user interactions.

• Successfully identified and evaluated potential opportunities to enhance the existing web apps and mobile and interactive designs of the product campaign before presenting them to Seagate stakeholders.

• Created and managed corporate and product presentations requested by the project managers to be presented to the CEO and stakeholders.

• Oversaw the overall end-to-end user experience, ensuring consistency across the entire product and applying specific UI features to the layout.

• Redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

• Managed and developed detailed wireframes, user flows, mock-ups, and other product deliverables to effectively communicate designs and requirements.

• Collaborated with Seagate Stakeholders, content creators, and copywriters to develop inspiring concepts and finished solutions that align with our brand vision and build upon our brand stories.

• Created and managed visuals for creative campaign assets, product launch materials, web design, UX elements, and other internal corporate and external marketing projects assigned to our innovative internal team.

• Managed design and brand consistency across all projects and channels, including collaboration with stakeholders and partners on low-fidelity mock-ups using Figjam as needed for presentations.

• Assisted the Creative Director in creating a pleasant and appealing visual artwork from the approved wireframe landing page based on the sitemap structure of the Amazon Brand Store.

• Managed and applied image assets from the library and organized them according to the brand portal, website, or other channels as needed.

• Presented and communicated the creative vision and business strategy behind concepts coherently, confidently, and inspiringly.

• Designed user-centered interaction models, wireframes, prototypes, and high-fidelity mock-ups, and applied the design using existing components from the Figma and Adobe XD libraries.

• Handled and worked within brand guidelines to create layouts reinforcing a brand's voice through visual touchpoints.

• Designed logos, icons, and infographics.

• Created and organized production assets to ensure consistency and compatibility across various devices.

• Used source images (stock photos and video footage) and worked with a component library.

• Handled multiple projects while effectively managing timelines and expectations.

• Assisted marketing in creating an excellent and appealing PowerPoint presentation for internal Seagate.

SENIOR FIGMA UI/UX DESIGNER Sep 2018 - Nov 2022

Worldwide Sourcing Group, Los Angeles, CA

● Redesigned administrative tools for user role and permission management, implementing backend configuration and customization functionalities.

● I create and deliver the Concept for all the company's website designs by doing a sample sketch, making a storyboard, sitemap, wireframes, flowcharts, prototypes, and mock-up presentation, and submitting it to the client for approval.

● Apply business and industry knowledge to create a comprehensive vision for brands across various collections, projects, programs, products, and channels.

● Created wireframes, prototypes, and high-fidelity mock-ups for web and mobile applications, leveraging Figma and Adobe XD.

● I collaborate with the marketing team to develop visual concepts for brand campaigns.

● I create and produce marketing materials, including banners, advertisements, email marketing, flyers, posters, social media management, and packaging designs.

● Manage and support the marketing team with marketing collateral needs across all departments. Collaborate with the marketing manager to create email templates and newsletters as needed.

● I managed and applied design standards to various collateral projects, including sell sheets, brochures, media materials, presentations, and infographics, ensuring that all designs met the company's standards.

● I manage and execute project tasks accurately within the specified deadline.

● Manage product shoots, photo editing, and their application to e-commerce websites.

● Designed and produced responsive websites and e-commerce solutions (frontend and backend) utilizing WordPress's advanced tools, themes, and plugins.

● Collaboration with the writers on online companion resources

● Handle, maintain & update all groups of the company's websites.

● Design, create, and optimize graphics content for social media, online ads, and website use.

● Manage and handle SEO and Google Analytics, as well as search for relevant keywords using Google AdWords and social media platforms.

● Manage concept and design of TVCs, raw footage, and corporate video editing.

● Monitored, analyzed, and presented monthly reports for operating company SEO and Social Media Management Online platforms.

● Creating concepts and designs and overseeing the production of highly complex and integrated visual/technical solutions

● Design for digital elements, including video editing and GIF creation. FIGMA WEBSITE GRAPHIC DESIGNER May 2018 - Aug 2018 Tectron International, Vernon, California

● I manage the company's Shopify account and API development.

● Creative and detail-oriented Website Design Specialist

● Proven track record in delivering visually stunning and user-centric digital experiences.

● Proficient in Figma for wireframing, prototyping, and high-fidelity designs

● Collaborative approach, working efficiently with cross-functional teams and stakeholders.

● Strong understanding of UX principles and a keen eye for aesthetics

● Manage and design new packaging, revise legacy packaging, and label graphics.

● Coordination of labeling and packaging from initiation through concept completion

● Prepare and finalize pre-press files and guidance for print vendors.

● Manage final printing specifications and submit them to the marketing department for proofreading before sending them for production.

● I manage up-to-date collections with branding guides and ensure that all branding elements adhere to guidelines.

● Created wireframes, prototypes, and high-fidelity mock-ups for web and mobile applications, leveraging Figma and Adobe XD.

● I manage research packaging and the application of design trends for the project.

● Monitor the shipment of product samples for the product shoot and ensure that all new product items are published on the website.

● I manage website design and development and update all product content details according to the book inventory software.

● Managed SEO and social media for the company

● Identification of powerful keywords to drive the most valuable traffic.

● Manage and file all the product content on the website with effective keywords.

● Write effective SEO content for websites and social media accounts.

● Manage daily posts on all company social network channels.

● Manage online directory submissions of the company's website URL on various business directories and web directories to create backlinks and improve page ranking.

● Create, design, and manage campaigns using email blasts to all customers, updating them on the arrival of new products and any upcoming company activities.

● Create vector illustration keychain characters.

GRAPHIC / INTERACTIVE DESIGNER Mar 2018 - May 2018 Universal Promote, Los Angeles, CA

● Creation & management of social media optimization & custom website/development for a realtor

● Create a custom video banner with an embedded "call-to-action" video listing for recently sold and open house announcements. Create unlimited high-resolution digital flyers/e- Flyers for your current, recently sold, and open house announcements.

● Managed and branded FB Page Design and custom logo for realtors

● Create interactive graphic animation and corporate videos for clients.

● Create print brochures, catalogs & posters for clients.

● Create & design product packaging for final output ready for printing. DIGITAL CREATIVE DIRECTOR / PARTNER Jan 2017 - Sep 2017 RAC Advertising & Digital Media, Dubai, United Arab Emirates.

● I manage the company's Shopify account and API development.

● Manage the creative process from Concept to completion.

● Managed, led, and directed the creative team in producing all marketing collateral.

● Lead brainstorming and creative sessions to generate ideas and ensure visual communication and brand standards are met.

● Responsible for all aspects of the creative product, from copy & art to interactive media

& innovation

● Collaborate closely with our Brand & Insights team to solve marketing challenges through innovative and strategically crafted solutions.

● Produce and develop responsive Websites and e-commerce solutions (frontend and backend) using advanced WordPress tools, themes, and plugins.

● Ensure high performance and availability and manage all technical aspects of the CMS.

● Established and built the website's architectural structure.

● SEO and Social Media Management

● Manage multiple projects from conception to completion by deadlines.

● Deliver work that is mind-blowing, consistently on time, and profitable.

● Design high-fidelity mock-ups for mobile and web user interfaces.

● Deliver assets and style guides for the mobile app concept and design to support development.

● Develop the most effective prototypes for key mobile application features.

● Supervised the concept and design of a mobile app to ensure certain features were implemented.

● Create concepts for advertising or promotional campaigns.

● I collaborate with clients to refine ideas according to their wishes and explain what is and is not feasible.

● Handled & managed retailers such as Motorworks and Beside Group (Brands: Carhartt, Diesel, Fred Perry, and Pinko)

● Scotch & Soda & Jigsaw, delivering an excellent and satisfying concept.

● Improve the Creative department's understanding of digital aesthetics, perspectives, and solutions through guidance and training.

DIGITAL ART DIRECTOR Jan 2015 - Jan 2017

T.A.O. Designs L.L.C., Dubai, UAE

● I assist in developing and refining uniform graphics standards and visual brand strategies for the team (interior designers and architects)

● Develop creative programs and design concepts that meet the organization's business objectives and advance our brand strategy.

● Develop identity and collateral for brand-expanding initiatives.

● Collaborating with interior designers, architects, and engineers to develop concepts and present them to management.

● Provision of quality control over concepts and projects

● Play a vital role in refining and defining the company's evolving brand identity.

● Produce and create responsive Websites and e-commerce solutions (frontend and backend) using advanced WordPress tools, themes, and plugins.

● Generate storyboards and prototypes that outline interaction, animation, and motion graphics.

● Create initial concepts, functional design solutions, site wireframes, mood boards, and interface demos.

● Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining the highest standards of quality web development.

● Conceptualize and execute sitemaps and wireframes that clearly define the site's architecture and functionality.

● Handled and managed all inbound digital marketing programs, including SEO, SEM, Display/Retargeting, Video Advertising, and Conversion Optimization

● Manage creative Concept & TVC design, raw footage, and corporate video editing.

● Produced high-quality photographic images using a high-end professional camera for all the interior and exterior projects of the company

● Utilize computer-imaging software to process photographs, ensuring that the final images are imported, organized, cataloged, and exported into a shared environment.

● Manage accurate color correction on images under defined and standardized conditions

- the ability to perform post-production editing on photos. DIGITAL ART DIRECTOR Jan 2013 - Jan 2015

A.M.C. Advertising Marketing & Consultants - J.B.C., 2, Dubai - U.A.E.

● Responsible for the design and execution of web content and campaigns

● It may include typography, logo and icon design, home pages, interactive components, UX, banners, product landing pages, e-mails, online marketing, video integration, and site enhancements.

● I drafted briefs and created presentations to communicate a project's vision to clients and staff.

● Create a presentation, defending and advocating for design concepts with the Creative Director

● Develop identity and collateral for brand-expanding initiatives.

● Collaborate and coordinate with internal clients, graphic designers, copywriters, developers, programmers, and outside vendors to ensure the success of the visual brand message and the technical and performance specifications that deliver a customer-friendly user experience.

● Manage workflow and project timelines using Asana project management tools for web design projects.

● Manage websites with knowledge of HTML, CSS, responsive WordPress themes, and plugins.

● Conceptualize and execute sitemaps and wireframes that clearly define the site's architecture and functionality.

● I develop and execute social media strategies.

● Manage and configure the installation of the Facebook App photo contest.

● Prepare and deliver monthly social media management and SEO reports for internal operating company clients.

● Monitored, analyzed, and presented monthly reports for the operating company's SEO, social media management, and online platforms.

● Reputation for monitoring and Google Analytics/ keywords, with a Proven ability to combine conceptual.

● Manage SEO content strategy to drive increased traffic and conversions.

● I prepared a storyboard plan, Concept, and layout for a motion graphics project.

● Create and deliver motion graphics

Contact this candidate