National Accounts & New Business Development Leader

KEVIN MALLOY

585-***-**** Rochester, NY *********@*****.***

SKILLS:

Sales Account Management All Trade Classes, Food Service, Grocery, Wholesale, Distributors, National Accounts, Specialty, Mass, Drug, Value, Small Format, DSD, Category Sales Management, in Multiple Categories

TECHNICAL SKILLS:

CRM /SAP Applications ISW and Business Objects – Help design front end programs for the sales team to improve, forecasting, promotional analysis, trade spending and distribution efficiencies.

SUMMARY:

Classically trained in the CPG industry while with Nestle USA in 8 diverse categories in all classes of trade.

Assisted in the development of our CRM interface program for the sales team, used for promotional planning, funds management, and post promotional analysis.

Consistent history of exceeding sales quotas in both large and small company environments, in multiple classes of trade; Food Service, Drug, Grocery, Specialty, Distributors, C-Store, and Mass to include Target, Walmart, CVS, Wegmans, etc.

Extensive New business development, broker, and own team management

Highly independent, worked from a remote location my entire career, very creative, and have developed many new strategies for growing business.

Achievements:

Sold 6000 Ace Hardware, our Beef stick Shippers in new class of trade with Cutting Edge Foods.

New business electric cigarette brand in Hudson News at airports location development, closed 28 new accounts to include placing the Fin ns and 8 new Sku’s in Speedway.

Bulk Jerky DSD program grew the business from $46K over $3MM+ in 18 months with Tillamook Country Smoker.

Worked with Local Packaging Specialist Mayfair to create many different packs that were in Distribution all over the US. Business Volume 2mm.Candy mod program that generated. $300,000 of new business yearly in the Northeast.

F&T college program that generated $95,000 in Power Bar sales the first year at Cornell. $500,000 total in the Northeast.

Sold Three new Confection items in 704 Hudson News Locations, Average annual sales of $300.000.

National Sales Manager Jan. 2020- Present

Cutting Edge Foods

Responsible for developing, implementing, and overseeing national and regional sales initiatives in startup environment while working closely with our upper management team to expand our Jerky and Beef stick brand throughout the country.

Managing and achieving region budget and volume goals to exceed overall company revenue targets

Create brand and private label programs and assist in new product development to grow the category through new usage occasions. Was able to secure new listings in Kroger, Ace Hardware, Orgill, Midwest Distribution, AAFES, Affinity Gaming, Sultana, Country Fair. Working on CVS and Walgreens.

Northeast Regional Sales Manager / Key Accounts April. 2012 – Dec. 2020

Kretek International / Ultimate Super Foods

Responsible for developing, implementing, and overseeing national and regional sales initiatives in the OTP category to include the FIN and Voodoo E-Cig brands. Specific responsibilities include:

New business development, closed 28 new accounts to include placing the Fin Brand in Hudson News at airports locations

Had placement in Speedway, Walmart and all the Major Distributors in the country

The Drug class of trade was phasing out of the Kretek Brands, and Super Foods was too new at the time

Regional Account Manager Northeast

Tillamook Country Smoker Aug. 2010 – Apr. 2012

New Customer Development in the NE Territory, selling Tillamook Beef Jerky while creating programs for

Drug, C-Stores, DSD, Grocery, Re-Baggers, and the Mass classes of trade.

Grew the business from 47K into a 3 million Dollar Region in 18 months by adding 27 accounts

Worked with Field Sales and Broker teams to educate them on Tillamook products and presentations

Created and executed volume builds for existing accounts to ensure consistent growth

National /Key Account Manager Northeast Jan. 1995 – Mar. 2009

Nestle USA

Managed all class of trade, selling Nestle products in Drug (Eckard’s. CVS) Grocery, C-Stores, Mass,

Food Service, Vending, Drug, Dollar Stores and DSD:

Developed existing accounts and executed sales strategies increased the region by 15MM

Called on top regional accounts and had yearly sales gains

Set up promotions, spiffs, rebates, and advertising to grow and expand sales volume

Responsible for Forecasting, Promotional Planning, Funds and Deduction Management

Local Sales Team Leader NY, PA (1991 – 1995)

Trained and managed 15 new Sales Representatives to sell Confections, Pet food, Frozen, Nutrition in

Grocery and in all classes of trade: Was offered promotion to be the Key Account Manager for CVS in 1991.

I couldn’t do it because of family concerns.

Had a 22% Market Share in Confections vs. our 9% national average

Grew the Business from 1,000 accounts to 3,000 in the first year

One of five, experienced and innovative sales managers, chosen by Division VP to represent the entire convenience store division on the Work Efficiency Project Team

EDUCATION:

Bachelor’s in Communication from Suny Geneseo

Associates in Marketing from Monroe Community College

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