Senior Creative Director & AI Innovation Leader

Alejandro Ochoa

Senior Creative Director AI Innovation Leader Design Director

Email: ***********@******.***

Phone: +1-561-***-****

Portfolio: https://alejandro8a.myportfolio.com

LinkedIn: https://www.linkedin.com/in/alejandro8a

Professional Summary

• Visionary Senior Creative Director with 15+ years of U.S. and international experience leading strategic results for startups and Fortune 500 clients, including Nissan, McDonald's, Pfizer, Amgen, IBM, Coca-Cola, Citibank, and P&G

• Artificial Intelligence specialist integrating AI tools into creative workflows, achieving 30-40% cost reductions, with hands-on expertise in MidJourney, Runway, ElevenLabs, and ChatGPT

• Proven ability to manage 400+ monthly projects while maintaining quality and speed

• Strong track record at in-house and top global agencies: Publicis, Omnicom Group, WPP (Leo Burnett, Grey, JWT)

• Recipient of 45 international awards: Clio, Cannes Lions, New York Festival, and London Festival

• Video production expert: TV commercials, social media content, and broadcast promotions

•Master’s Degree in Marketing and Bachelor's Degree in Visual Arts

•Figma Certified, Adobe AI Certified

• U.S. citizen, fully bilingual in English and Spanish

Core Skills

• Creative Leadership: Creative Director, Design Director, Copywriter, Storyteller, Brand Strategist, Team Manager, Project Manager, Budget Manager, Experienced Presenter

• Artificial Intelligence (AI): MidJourney, Runway, ElevenLabs, ChatGPT, AI Integration, AI Workflow Optimization

• Design & Technology: Adobe Creative Cloud, Photoshop, Illustrator, Figma, Asana, PowerPoint, Video Editing, Motion Graphics, UI/UX Design, Web Design, HTML, CSS, and JavaScript

• Digital Marketing: Social Media Marketing, Digital Advertising, Email Marketing, SEO/SEM, Google Analytics, Facebook Insights, Content Marketing

• Industry Expertise: Healthcare, Retail, Automotive, Food & Beverage, CPG, Technology, Biotech, Government, B2B/B2C

Professional Experience

Creative Director

ABA Centers of America Florida September 2024 - Present

Startup In-House Agency

• Led creative department in fast-paced, hyper-growth startup environment, supervising 400+ B2B and B2C projects monthly from conception to completion

• Achieved 20% growth by successfully launching 2 new brands during the first 6 months

• Improved conversion rates by 20% through systematic testing and creative optimization

• Designed comprehensive concierge healthcare brand including website, creative strategy, logo, and brand guidelines

• Reorganized Creative Department structure, eliminating duplicate functions and reducing delivery time by 15%

• Integrated AI tools (Runway, Midjourney, ChatGPT, ElevenLabs) into daily workflow, accelerating timelines and reducing production costs by 30%

Creative Director

HCN Global Washington D.C. March 2022 - September 2024

Clients: US Government, HHS, Medicare, Pfizer

• Supervised multicultural creative messaging for U.S. Latin Market in COVID-19 healthcare communications, the largest U.S. Government Public Services Campaign in history

• Pioneered and structured Artificial Intelligence Division, cutting production costs by 40%

• Pitched and won 2 new accounts within the first 6 months: American Heart Association and Centers for Medicare & Medicaid Services Anti-fraud Campaign

• Developed culturally relevant healthcare messaging campaigns reaching millions of Americans

• Managed cross-functional teams and external vendor relationships

Senior Creative Producer

Omnicom Group Fort Lauderdale, FL November 2018 - March 2022

Clients: Nissan United, McDonald's, Five Below, Kay Jewelers

• Managed and led creative production of 55+ high-budget broadcast and digital campaigns for Nissan USA, aired in General and Spanish Markets

• Oversaw post-production of 150+ digital and social media video assets monthly while managing multiple simultaneous projects

VP Creative Director / Founder

Digital Emotions Agency Miami, FL July 2017 - November 2018

Clients: Sevilla Sports Club, El Caballo Fashion, Fiat Italia.

• Transformed Sevilla Sports Club social media creative strategy, resulting in 50% increase in engagement and 25% growth in followers within 6 months

• Accomplished 200% growth in new business during first 12 months

• Reduced project completion time by 25% through employee skills development

• Supervised comprehensive brand identity, customer journey mapping, SEO, social media management, email marketing, Google Analytics, and Facebook Insights

• Built agency from startup to profitable creative consultancy

Senior Creative Producer / Video Director

Olympusat West Palm Beach, FL January 2014 - June 2017

Startup In-House Agency

• Created and directed 28 broadcast promotional campaigns, all delivered on time and within budget

• Directed motion graphic designers, producers, 3D artists, and editors

• Developed new Digital Marketing Promos Division, elevating audience engagement by 30%

• Achieved 35% growth in Spanish-language audience for 10 ULTRA channels over two years

• Managed end-to-end video production process from concept development to final delivery

VP Creative Director / Film Director

Macondo Digital Madrid, Spain January 2006 - January 2014

Clients: P&G, CEE, Spain Government, Nestlé

• Led creative direction of two European social media programs engaging over 1 million users

• Developed creative strategy for Herbal Essences Shampoo, a flagship beauty brand under P&G

• Spearheaded film direction of three TV commercials for 2017 Asian Indoor and Martial Arts Games, aired on CNN, Eurosport, and Euronews

• Transformed Macondo Pictures into leading TV commercial production company in Southern Spain within five years

VP Creative Director

Leo Burnett Puerto Rico Puerto Rico, USA February 2003 - December 2005

Clients: Kellogg's, McDonald's, Bacardi, IBM, Citibank

• Increased new business by 70% within two years through upselling the existing Bacardi client

• Served as brand developer and global creative leader for Bacardi Lemon global product launch

• Elevated agency's creative reputation, earning 25 international awards in first year

• Managed, mentored, and inspired team of 30+ creative professionals and producers

• Led corporate brand-building and creative strategy for B2B/B2C initiatives with Fortune 500 clients

• Orchestrated Latin America creative campaign for IBM (Solutions Without Borders)

Education

Master's Degree in Marketing.

Bachelor's Degree in Visual Arts.

Certifications

• Figma UX/UI Design - Udemy

• Google Analytics Certification

• Google Ads Certification

• Digital Marketing and Media Foundations - Google

• Inbound Marketing Certification - HubSpot

•Content Marketing Certification - HubSpot

•Mastering Project Management with Asana - LinkedIn

•Cert Prep: Adobe Certified Professional - Photoshop - LinkedIn

•Leveraging AI in Adobe Photoshop and Creative Cloud - LinkedIn

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