Senior FMCG Sales Leader with Regional Growth Expertise

Dear Sir,

I am writing to express my keen interest in joining your esteemed organization. With over two decades of experience in the FMCG sector, including more than six years with WJ Towel and nearly twelve years with Khimji Ramdas, I have built a strong foundation in sales management, distribution operations, and team leadership. Throughout my career, I have successfully managed key markets across Oman, driven consistent sales growth, and developed long-term business relationships. My experience spans strategic planning, market expansion, and sales execution, supported by a proven ability to lead and motivate teams toward achieving organizational objectives. Currently based in Sohar, Al Batinah region, I oversee regional operations, focusing on market development and performance optimization. In my previous role as Field Sales Manager, I led a team of 11 members, managing sales across the entire region and delivering strong results across multiple FMCG categories, including chocolates, gum, confectionery, pet care, commodities, home cleaning, and household products.

My key strengths include customer relationship management, strategic sales execution, team development, and mentoring. I am confident that my experience and leadership skills will enable me to make a meaningful contribution to your organization’s continued success. I would welcome the opportunity to discuss how my background aligns with your current business needs.

I look forward to hearing from you.

Warm regards,

Sincerely Yours,

Arif Zaidi

+968-********

ARIF ZAIDI

Contact: +968- 93269314; Email: ***********@*****.***/**********@*****.*** Offering 20+ years of experience in Sales, Product Marketing and Brand Promotion. SUMMARY OF SKILLS

Qualified professional with experience across Product Sales, Product Marketing, Promotional Activities, Customer Service, Customer Relationship Management, Market Penetration and Team Management.

Possesses well developed communication, co-ordination and interpersonal skills.

Dedicated to exceptional customer service delivery by being able to cultivate good rapport and building business relationships with clients.

Adaptive to changing market requirements by bringing in innovative ideas to meet sales targets.

Conducted innovative product marketing and promotional activities,

Effective client management resulting in over achievement of sales targets.

Improved efficiency levels among subordinates thereby increasing productivity. PROFESSIONAL EXPERIENCE

1) Sales Manager – Oman

Mawared Sohar Plastic LLC April 2025 – till date

Working with uPVC pipe manufacturing company, overseeing operations and contributing to strategic planning and market development. 2) Field Sales Manager Dec 2021 – Mar 2025

Mars & Wrigleys –

Enhance Group -WJ Towell LLC

Successfully handled Nizwa branch embodied innovative plans to motivate the team to efficiently manage their resources and be more competitive in the market.

Independently handled branch sales successfully for products like: - Bounty, Snickers, Mars, Galaxy, Wrigley’s and Pet care.

Successfully managed a team of 11 members comprising 5 salesmen and 6 merchandisers.

3 ) Area Sales Manager

CPD - WJ Towell LLC Jan 2018 – November 2021

Developed branches in Sohar, Salalah, Nizwa, Ibri, and Al Kamil into profitable business centers. Implemented progressive employee motivation and resource management strategies that enhanced operational efficiency and market competitiveness.

Independently led branch-level sales operations for renowned FMCG brands including Madina Rice, Pinar, Bega, Al Amir Masala, Ali Café, Vicenzi Biscuits, Goal Milk, and Al Rabie Juices—achieving consistent revenue growth and strong market penetration.

Successfully managed a team of 12, comprising 5 salesmen and 7 merchandisers. Fostered a results-driven culture through clear KPIs, training initiatives, and performance incentives, leading to improved sales execution and brand visibility. 4) Unit Manager -Sales

Khimji Ramdas LLC. June 2006- to December 2017

Managed sales operations for a diverse portfolio of products from prominent agencies including Marico (Parachute Oil), Priya Products, Amul, Del Monte, Pons and Rasna etc.

Led a team of 7 subordinates—comprising 3 salesmen and 4 merchandisers— ensuring effective market coverage, merchandising standards, and consistent sales performance across assigned territories.

5) Sales Supervisor

Al Ahlia Detergent Company January 2002 –May 2006

Successfully handled branch sales for home cleaning products like detergent, hand wash, dish wash, antiseptic, glass cleaner, toilet cleaner & soap.

Responsible for market placement & sales promotion of all products in my portfolio.

Successfully led a team of 12 sales personnel in Muscat branch.

Received award for Best Overall Sales of the Year in 2002, Best Sales of the year in Dish Washing Liquid category in 2003, Best Sales of the year in Dish washing Liquid & Detergent category in 2004.

Developed fruitful business relationships with the managers of key outlets e.g. Carrefour,Lulu,Safeer, TSC Al Jadeed etc. thereby helping in the enhancement of sales figures for the area.

6 ) Area Sales Officer-

Perfetti India Limited December 1999 to December -2001 a. Responsible for strategic sales planning and execution of business plans through distributor network in India.

b. Developing dealers and distributor network to increase sales potential in the market.

c. Preparing localized promotional plans and their execution with precision. d. Launched products and captured share in entirely new market in the state of Punjab, India.

e. Received an award of ‘Best Training Executive’ for organizing training program for the distributors and sales team.

EDUCATIONAL CREDENTIALS

Qualification/ Level University/ Institute Year

MBA (International Marketing

and Human Resource)

University of Mumbai,

India

1997-1999

SAP and BI Systems training Through KR

Personal Details

Nationality : Indian

Marital Status : Married

Driving License : Possesses valid Oman driving License.