Operations Analyst

ROHAN GOYAL

Los Angeles, CA ***** 951-***-**** *************@*****.*** www.linkedin.com/in/rohan-goyal1 WORK EXPERIENCE

Califia Farms December 2023 – July 2025

Sales Operations Analyst Los Angeles, CA

● Architected the optimization of sales processes by analyzing sales data, forecasting trends, and providing actionable insights to the sales team, contributing to a 15% increase in sales efficiency

● Spearheaded the development of comprehensive sales dashboards using Excel and Power BI, enabling leadership and teams to monitor performance trends, identify growth opportunities, and respond proactively to business challenges

● Leveraged syndicated data tools (IRI, Circana, SPINS) to identify category trends, whitespace opportunities, and SKU productivity across channels while training sales teams to utilize data in customer conversations

● Designed and implemented a suite of operational tools including automated dashboards, forecasting trackers, and performance monitoring systems that reduced manual reporting time by 40% and provided real-time visibility

● Analyzed sales and market data to identify growth opportunities while owning end-to-end brand partnerships from concept ideation and stakeholder alignment to creative implementation and post campaign evaluation

● Oversaw contract negotiations and operational execution for deals valued up to $5M, ensuring favorable terms, on- time delivery, and alignment with company revenue goals Loop Neighborhood September 2021 – November 2023

Sales Analyst Fremont, CA

● Researched company financials and analyze management and operational strategies to identify areas of opportunity, while promoting vendor relations and maximizing the firm’s efficiency, profit gain, and ROI by nearly 8%

● Coordinated with vendors, contractors, and logistics teams to ensure materials and resources arrived on schedule, achieving a 96% on-time delivery rate during high-volume operational periods

● Led the design and implementation of a customer segmentation framework using transactional and loyalty data, enabling more personalized promotions and contributing to a 15% increase in average basket size

● Conducted strategic sales and traffic flow analysis that guided product placement and pricing strategy, leading to revenue increases of about an average of 12% in targeted categories Edwards Lifesciences September 2020 – December 2020 Consulting Intern Irvine, CA

● Drove a complete redesign of the professional marketing strategy for the global markets doubling the number of clinicians educated, and marketing and applying follow up metrics to track patient impact

● Led primary research of identifying messaging applications and platforms to educate and engage healthcare providers and designed a tactical implementation timeline for the firm’s educational strategy for various products KEY SKILLS

Computer: Microsoft Office Suite: Word, PowerPoint, Excel, SharePoint Google Suite Power BI Tableau SPSS Salesforce TELUS TPM IRI/Circana SPINS Canva Datassentials Mintel Miro Trello Monday SQL Other: Consumer & Shopper Insights Data Analytics Data Visualization Product Management Quantitative & Qualitative Research Customer Segmentation Project Management Executive Reporting Client Communication EDUCATION

University of California, Irvine, The Paul Merage School of Business June 2021 Bachelor of Arts in Business Administration, Emphasis in Business Technologies/Operations and Marketing Irvine, CA GPA: 3.46/4.00; Dean’s Honor List: Fall 2019, Winter 2020, Spring 2020, Fall 2020, Winter 2021, Spring 2021

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