Communications, Public Relations and Media
Resume:
Highest level: Masters
Massachusetts Institute of Technology
Chief Digital Officer Management Program 2025
Universidad Interamericana de Panamá
Master of Business Administration 2019-2020
Post Graduate Degree Senior Management 2019-2020
Universidad de Panamá
Diploma CSR & Crisis Management Economics 2018
Florida International University
Bachelor of Science of Communication 2001 - 2007
Major: Public Relations Minor: Marketing
Core Skills
Organization & Structure
Exceptional writing & editing
Cross functional collaboration
Multi stakeholder management
Project management
Data & performance metrics
Fast paced and agile
Communications and media
Internal Communications Managament
Employee experience program management
All-Hands Production, coordination and hosting
Employer Brand & Internal/ External Storytelling
Multi-channel communication & calendar
Intranet development and ownership
Data driven analytics
Social media content production
Conference and event planning and execution.
TV, Radio and Podcast host
Marketing & Strategy
Market Analysis
Graphic Design
Customer Marketing
Power Point & Canva Presentations
Strategic Planning
Strategic Partnerships
Volunteer engagement
Strategic and digital communications with 20+ years of proven success driving revenue growth, strengthening brand loyalty, and elevating stakeholder engagement through data and result-driven initiatives. Recognized for leading integrated communication strategies, spearheading digital transformation, and executing purpose-driven CSR programs that deliver measurable business impact across internal and external audiences.
Marketing & Sales
Pescamavi America 2024 - 2025
Develops and executes strategic marketing and sales plans to drive revenue and brand growth. Built strong relationships with clients and stakeholders, conducts market research, oversees multi-channel communications, manages sales forecasting, tracks KPIs, and ensures efficient budget use to maximize ROI. Currently overseeing areas: Operations & Ship Supply, Administrative structure and Marketing.
Internal Communications & Wellness Manager
Nestle 2021-2024
Led the development and execution of Nestlé’s first internal communication strategy for Central America, driving culture, compliance, and engagement across eleven channels including Workday & Workplace. Oversaw documentation for audits, built performance metrics, and managed content creation and editing of communication plans including newsletters, social media, and organizational announcements. Spearheaded the launch of a new global intranet including microsites and landing pages, cross functionally with all company areas. Supported HR, DE&I, Wellness, TA and Total Rewards teams in all hiring, change, benefits and DE&I communications and events. Also strengthen the business strategy through stakeholder engagement, events, live townhalls, webinars and ISO-aligned planning. Interim Executive Director (NGO Network)
CAPADESO 2020-2020
Executed the digital transformation of member services and managed all administrative functions for a 47-member organization. Reported to the Board of Directors and executed the strategic plan in compliance with established goals and legal requirements. Fostered transparency through an institutional communication plan and built strong relationships with key stakeholders. Proactively addressed internal and external challenges, including coordinating fundraising campaigns with partners and volunteers. C O M M S & S T R A T E G Y
EDUCATION
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22631 SW 93rd Psge. Cutler Bay, FL 33190
SKILLS
PROFILE
PROFESSIONAL EXPERIENCE
Corporate Affairs Manager
Medcom Corporation 2012-2020
Managed the company’s Corporate Social Responsibility (CSR) strategy and initiatives, fostering partnerships with over 250 national and international organizations. Oversaw major campaigns, media plans, and the Corporate Volunteer Program, optimizing 14,000 volunteer hours across 900 employees. Functioned as company spokesperson for CSR, managed departmental operations and communications, and enhanced brand visibility through social media and press. Spearheaded the implementation of a new intranet system and represented the company at global CSR summits. Corporate Communications Executive
ASSA Insurance Group 2009 -2012
Conducted brand image, marketing, and public relations efforts to enhance company visibility and stakeholder engagement. Coordinated local and regional events, sales competitions, and CSR initiatives, while managing media relations and internal communications. Oversaw the production of publications, newsletters, and the company’s annual report. Maintained active collaboration with internal teams, brokers, clients, and nonprofit partners, supporting strategic projects and promotional campaigns across multiple platforms.
Marketing Administrator
Transatlantic Reinsurance 2006 -2009
Administered client relations and high-level support functions, coordinating marketing activities and mass communications across international offices. Managed event planning, including high budget company events, and maintained vendor relations, budgets, and promotional materials. Led internal and external communications, produced newsletters and advertisements, and supported executive functions in the absence of senior leadership.
MIT Professional Education Chief Digital Officer Program (2025)
Member of DIRCOM – Communications Directors of Panamá
Internal Communications Manager CAM Region (2021- 2024)
National Journalists Network CSR - Panamá (2018 – Present)
Interim Executive Director CAPADESO (2020)
Board Member – United Way Panama (2016- 2020)
Board Member – Condominium Cruz del Sur (2016-2018)
Corporate Volunteer Program leader at Medcom (2012-2020) Member of the Emergency Brigade at Medcom (2017)
Member - National Committee for Volunteer Day (2014- 2020) Languages:
English (Fluent), Spanish (Fluent), French (Conversational). Software & Tools:
MS Word
MS Excel
MS Power Point
MS Outlook
MS Publisher
MS Sharepoint
Design:
Adobe Cloud
Canva
Bizagi
Platforms:
Zoom
Linked In
Workplace
Workday
YouTube
Threads
Chief Digital Officer Managament Program 2025
Leadership in Innovation - MIT 2024
Digital Transformation - MIT 2024
Generative Artificial Intelligence - MIT 2025
Digital Platforms Development - MIT 2025
Franklin Covey Facilitator - April 2012
Notary Public in the State of Florida - Mar 2021 PROFESSIONAL EXPERIENCE CONT. OTHER SKILLS & LANGUAGES CERTIFICATIONS
LEADERSHIP & ASSOCIATIONS
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