Creative Project Manager

HEATHER S. RECORDS

Aliso Viejo, ***** CA 949-***-**** ***************@*****.*** www.linkedin.com/in/heather-records CREATIVE & MARKETING PROJECT MANAGEMENT

Project Planning • Workflow Implementation • Process Optimization With over 10 years of experience as a Project Manager, I specialize in leading creative and marketing projects. I have a strong track record of delivering projects on time, within scope, and on budget. Skilled in strategic leadership, risk management, and resource allocation, I excel at fostering team collaboration and ensuring quality. Proficient in budgeting, time management, and problem-solving, I adapt quickly to changing dynamics to drive successful outcomes and contribute to organizational success. SKILLS

Project & Program Leadership Print Production Creative Process/Workflows Risk Management Event/Tradeshow Planning Project Management/Development Team Leadership and Collaboration Quality Assurance Contract Negotiations Budgeting and Resource Management Stakeholder Management Waterfall & Agile Methodology Marketing & Branding Time Management and Scheduling Adaptability and Flexibility Problem-Solving and Decision-Making Traffic Management Creative Suite JIRA Workfront Monday.com

Microsoft Suite Sharepoint Miro Asana Trello Figma Smartsheets Adobe Google Suite PROFESSIONAL EXPERIENCE

AMERICAN FAMILY LIFE ASSURANCE COMPANY (AFLAC) Irvine, CA Sales Agent, Life, Health and Accident Insurance 10/2024 to Present

• Explain insurance options in simple terms to clients.

• Make regular cold and warm calls to reach new prospects.

• Keep detailed and clear records of all client interactions and follow-ups.

• Match clients with plans that meet their financial needs.

• Work to meet set monthly and team sales targets.

• Drive client engagement and sales growth through persuasive presentations and strategic cold and warm calling. EVOLUS Newport Beach, CA

Project Manager, Creative & Marketing 01/2023 to 10/2023

• Optimize collaboration between internal designers and external agencies, ensuring efficient project execution and clear communication with marketing, legal, and regulatory teams.

• Oversee all internal creative projects—email, print, web, social, video, and marketing campaigns—using Smartsheets, Teams, Sharepoint, and Microsoft Suite to streamline workflows.

• Identify process improvement opportunities through problem-solving and risk management, enhancing project efficiency.

• Strategically allocate resources for creative work, balancing planned initiatives with shifting priorities.

• Lead the Creative Prioritization Team, refining creative briefs and optimizing agency partnerships to ensure high-quality execution of initiatives such as TV commercials, billboards, packaging, digital content, and event marketing. Key Achievements:

o Established intake processes and workflows for marketing projects, founding the Creative Prioritization Team to enhance efficiency in creative project management.

o Streamlined social media workflow for Instagram and LinkedIn, achieving a target of four posts per week to support the rebranding initiative.

o Developed a quarterly marketing roadmap with pre-planned submission deadlines, ensuring alignment with timelines and proactive execution.

AMAZE SOFTWARE San Francisco, CA

Project Manager, Creative Services and Content 04/2022 to 08/2022

• Led the development of the operational processes for a newly established design team, integrating Monday.com and Jira to enhance collaboration while utilizing dashboards to manage and track creative projects, including campaigns, emails, blogs, website updates, templates, and brand identity.

• Improved creative services efficiency by implementing structured file system and standardized naming conventions utilizing Google Drive.

• Identified agile workflows to optimize efficiency in a fast-paced, dynamic environment.

• Managed product workflows for custom templates, collaborating with cross-functional teams to drive productivity and streamlined processes. Key Achievements:

o Established operational processes for a newly formed design team, integrating Monday.com and Jira to improve collaboration and efficiency.

HEATHER S. RECORDS

Aliso Viejo, 92656 CA 949-***-**** ***************@*****.*** www.linkedin.com/in/heather-records o Enhanced organizational efficiency by implementing structured file systems and standardized naming conventions in the creative services department.

o Optimized project management by leveraging Monday.com dashboards to oversee various creative initiatives, ensuring streamlined execution.

CENTRAL GARDEN & PET Walnut Creek, CA

Director of Creative Services 02/2015 to 12/2021

• Led end-to-end execution of CPG creative projects, managing timelines, workflows, budgets, and strategic planning while aligning client briefs with project goals.

• Oversaw creative resource allocation, managing in-house and agency work, vendor selection, and press checks across various printing methods.

• Partnered with HR to recruit, train, and onboard creative talent while optimizing team efficiency through improved planning and resource management.

• Streamlined workflows using Adobe Workfront and implemented Media Valet (DAM) for efficient asset management across marketing teams.

• Facilitated marketing workshops to enhance brand strategy and drive innovative design solutions.

• Managed online campaigns across social media, branded websites, and B2C retailers, ensuring brand consistency and performance.

• Organized and executed events and tradeshows, overseeing logistics, vendor coordination, and marketing efforts for a strong brand presence.

Key Achievements:

o Optimized Creative Operations & Project Execution – Led end-to-end execution of CPG creative projects, streamlining workflows, managing budgets, and aligning teams to ensure efficient project delivery and strategic planning. o Enhanced Cross-Functional Collaboration & Talent Development – Partnered with HR to recruit, train, and integrate new creative talent, while also facilitating workshops and optimizing agency collaboration to strengthen brand strategy and creative execution. o Implemented Scalable Systems & Improved Marketing Impact – Led the adoption of Adobe Workfront and Media Valet (DAM) to enhance project and asset management, drove quality in packaging production through vendor selection and press checks, and managed impactful digital and retail marketing campaigns. Associate Director of Creative Services 01/2012 to 02/2015

• Applied the RACI framework to define team roles, improving coordination and efficiency in creative project management.

• Coached and mentored marketing teams on writing effective creative briefs, enhancing project clarity and execution.

• Led a team of two designers and three freelancers, expanding creative talent and strengthening design capabilities.

• Managed press checks for packaging and collateral, ensuring quality, consistency and alignment with client expectations.

• Developed strategic business plans to drive long-term objectives and informed decision-making.

• Guided designers and freelancers in creating branded pet products for mass and online markets, overseeing key projects from concept to execution.

Key Achievements:

o Expanded and Led a High-Performing Creative Team – Managed designers and freelancers, mentoring them to develop and strengthen overall design capabilities.

o Optimized Creative Project Management – Implemented the RACI framework to define team roles, improving coordination, efficiency and cross-functional collaboration.

o Enhanced Quality and Brand Consistency Across Multiple Supported CPG Skus – Oversaw press checks for packaging and in store collateral, ensuring alignment with client expectations and maintaining high-quality standards. EDUCATION

Bachelor of Science: Business Administration with An Emphasis in Advertising & Marketing The University of La Verne LICENSES & CERTIFICATIONS

Life Health and Accident License from the Department of Insurance Google Project Management Certificate

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