Social Media Digital Marketing

Armando Russi UX Research & Design

*******@***************.***. 734. 827. 0777 Linkedin Site Portfolio Santa Cruz, CA Summary

I am a UX Research and UX Design advocate. I have worked on digital experiences across various industries, including AR, AI, automotive, digital marketing, social media, gamified experiences, and education. I have been sharing the core value of design among product and engineering team members. Experience

Product UX Manager • Pepper Bot

Sept 2018 - Present

I led research and design for the creation of Pepper bot (an AI personal assistant) that recommends personalized activities like concerts, restaurants, and events happening in the user’s geography. I researched existing chatbot experiences in the entertainment space. Designed the chatbot dialog experience using “API.AI” which also integrates with ChatGPT for broader knowledge areas. I also produced the interfaces for the Pepper bot users ecosystem, including concert booking web platform, the Pepper videos app to preview concerts(available in Android and iOS), and the ML integration to learn from Spotify users music listening habits.

UX Research/ Design Lead • Meta via Pro Unlimited

I offered qualitative and quantitative research guidance to product teams. I designed user studies, participant recruitment (Qualtrics Surveys), and conducting In-depth interviews, rolling research programs, and for Meta's initiatives in 3 separate assignments:

■ Meta FinTech (Fintech - UX Designer): Mar 11 2024 - June 2024 Supported Research and Design for Meta’s Finance Technology tools. I conducted strategic product design sessions to: rank user priorities, draft low-fidelity wireframes, design high-fidelity mocks, and articulate high impact interactions with prototypes. I delivered design workshops to engineering teams focusing on collaboration tools, design standards and consistency.

■ Messenger team (AI - UX Researcher): March 7, 2022 - Jan 17, 2023 Conducted UXR studies to improve Messaging experiences and their holistic integration into the Facebook ecosystem. Research methods included: in-depth interviews, rolling research and concept usability testing. UXR focused on user expectations of Artificial Intelligence agents in support of messaging, user communities for user privacy, group moderation and growth.

■ ORION - Meta AR Rayban Glasses (AR - UX Researcher): Sept 27, 2021 - Jan 28,2022 Designed UX research studies to deliver data driven insights to stakeholders for Meta's augmented reality(AR) user experiences(UX) for the new Metaverse virtual reality products. My research insights informed engineering projects being developed by the augmented messaging team. The visual UX explored concepts to later be displayed on Ray Ban glasses (Intro). Lead UX Designer & Researcher • 3lb Games @ Institute for Multisensory Education Aug 2022 - Jan 2023 (6 months)

IMSE provides kindergarten and young kids strategies to accelerate their learning using gamified experiences: Enhanced the educational commerce ecosystem for teachers and administrators across multiple school districts for the Department of Education. Key accomplishments include:

■ Spearheaded the development of a user-friendly shopping portal, offering a wide range of educational books, school products, and subscription-based training materials. Armando Russi UX Research & Design

*******@***************.***. 734. 827. 0777 Linkedin Site Portfolio Santa Cruz, CA

■ Designed a new navigation architecture to support digital products and courses catalog using benchmarking research and taxonomy analysis

■ Drew teachers’ user journey from their course enrollment to their certification and the application of course theory into the classroom.

■ Designed and implemented tools for teachers to adopt comprehensive educational training programs, providing them with essential professional development opportunities. Research UX Strategy • Facebook

Sep 2018 - Aug 2021 (3 years)

I supported strategic research projects end-to-end. I guided methodology recommendation, participant recruitment (Qualtrics surveys), conducted in-depth sessions, collected data and gathered actionable insights for various stakeholder Facebook teams such as:

■ Facebook Services & Verticals: Explored new opportunities like: a) small businesses thriving during COVID, b) Automotive sales opportunities for dealerships and OEMs at Facebook.

■ Facebook Payments & Marketplace:I led research for Facebook Payments team monetization strategies across various product teams including: subscriptions platform, Facebook Pay, secure payments and FB's currency Lira.

■ People Products: Mobility & Mentorship - Enterprise Engineering User Research. I offered usability guidance and mentorship to peer designers, product managers and researchers. I conduct qualitative UX research studies to unveil opportunities to improve our workforce products.

(Partnership: FB, Specter, and Spotlight)

Founder UX Director • Spotlight Studio

May 2014 - Jan 2022 (7 years 9 months)

I managed teams to deliver various UX research and design products for Spotlight's various clients, as highlighted in our portfolio. A UX design studio to promote human evolution through technology. Spotlight’s mission is to guide investors to deliver human centric products that evolve society. UX Architect • Naehas

May 2014 - March 2022 (8 years 11 months)

I produced innovative user interfaces to grow revenue for banking clients including Bank of America, First National Bank and Pathward. I was responsible for core UX deliverables including:

■ Visual Refresh and branding for the overall look and feel for their SaaS platform, including standardization of navigation elements and key layout components across SAP/bootstrap UIs.

■ Designed automated Artificial Intelligence compliance tools for their client’s Banking products. Sr. Creative Designer • SearchForce

Jun 2013 - Mar 2015 (1 year 10 months)

A paid search social media platform. I extended Google Search Engine Marketing business by integrating Google, Facebook, Bing and Yahoo. My role is to bring product innovation/ UX design to the next generation of SEM, SEO and lead generation space. Sr. Interaction Designer • Google

May 2011 - Dec 2012 (1 year 8 months)

Designed user interfaces and created usable user experiences for the Google Ads Ecosystem including:

Armando Russi UX Research & Design

*******@***************.***. 734. 827. 0777 Linkedin Site Portfolio Santa Cruz, CA

■ Supported interaction design for Ads products including Google Adwords, DoubleClick and Google Analytics .

■ Joined the Google company-wide design refresh in 2011: Project Kennedy. This project was a foundational precursor for Google Material Design (Android Design System). User Experience Lead Architect • Pricing & Finance Cisco

■ Cisco Pricing and Finance: Sept 2009 - Apr 2011 (1 years 8 months) Designed commerce applications to Cisco multiple initiatives in various departments: Sales, Finance, Cisco Capital, Pricing Catalogs etc.

■ Cisco Commerce Workspace CCW: Sept 2008 - Sept 2009 (1 year) Worked in collaboration with Frog design to draft the new commerce strategy for Cisco Partner Programs.

Sr. Usability Specialist • Ford Motor Company

Feb 2006 - Sep 2008 (2 years 8 months)

Overview:

Fords’ CDU (Creative Design and Usability) acts as an internal consulting firm for all of main ford HCI/ Human Factors initiatives, such as Microsoft Sync, MyFord etc. UMain Deliverables:

■ I engaged in various Ford department projects: creating wire frames, defining style guides, creating personas, scenarios and process flow diagrams from highly technical use cases.

■ Led design direction for new web based applications to replace legacy complex systems behind all global manufacturing, purchasing, communications and dealerships activities.

■ Conducted user ethnographic studies, usability testing, card sorting and taxonomy exercises.

■ Advised developer teams solving challenges when implementing design wireframes.

■ Provided audits for accessibility guidelines.

■ Joined design patterns committee for usability and accessibility design guidelines, and Ford’s JCOE Java Center of Excellence committee.

Usability Consultant • Travelocity SA

Jan 2005 - Apr 2005 (4 months)

Evaluated usability of vacation packages interface components architecture and functionality Conducted usability tests of ‘Flight + Hotel’ travel package segment for travel & vacation website Created generalized transition networks, Heuristic Evaluation, user interviews, personas and scenarios.

R & D - Benchmarking Consultant

Renault Groupe

May 2004 - Sep 2004 (5 months)

Conducted benchmarking research studies among Renault suppliers and the carmakers worldwide. Prepared qualitative and quantitative analyses of benchmark results. Produced findings and recommendations to reduce delay in product development process across the OEMS and suppliers worldwide: AUDI, BMW, PEUGEOT, FIAT / Faurecia, Inoplast, and Visteon. Armando Russi UX Research & Design

*******@***************.***. 734. 827. 0777 Linkedin Site Portfolio Santa Cruz, CA Education

University of Michigan

Master of Engineering, Human Computer Interaction

2004 - 2005

The school of Information has a reputable name in research having among its faculty some of the founders of the human computing and machinery field including members of SIGCHI and ACM Association of Computing and Machinery.

https://www.si.umich.edu/

University of California, Santa Cruz

Post Graduate: Web and Interactive Media, Mobile interface design & Web Analytics 2013 - 2013

Mobile Interface Design & Wearables Design Post Graduate Cleary University

Bachelor of Business Administration (B.B.A.), Information Technology 2002 - 2003

Licenses & Certifications

1.Research Methods, Legal & Policy Certification - Facebook/ Meta 2.Google Adwords Expert Certification - Google - 00831127 3.Google Search Advertising Expert Certification - Google 126*-****-**** 4.Google Reporting and Analytics Expert Certification - Google 00831134 5.Google Display Advertising Expert Certification - Google 00831141 6.Gymnastics Instructor - USA Gymnastics Federation Skills

UX Research • Qualtrics Surveys • Visual Design • User Experience • Usability Testing • Information Architecture • Research • User Interface • Usability • Interaction Design • User Experience Design • Working knowledge of Flutter, Node JS RESTAPI, MongoDB, SQL, Swift, and Android SDK.

Honors & Awards

Mobile & Wearables Interaction Design Post Graduate Certificate - University of California

Aug 2013

Collection of case study stealth projects showcasing the latest trends in design in mobility, wearables and IoT. The program courses included: Mobile Interface Design, AR/VR wearable interfaces, Material Design IO,, XCode and iOS & Swift

Armando Russi UX Research & Design

*******@***************.***. 734. 827. 0777 Linkedin Site Portfolio Santa Cruz, CA Sports

Gymnastics: (1999- present) Recreational gymnastics started at University of Michigan thru NAIGC competed 5 meets, currently coaching at Stanford & Bayshore Elite 2023. Boxing: United States Olympic Boxing - Amateur Athlete - Super Welter Jr · Sep 2013 - 2015 Karate (1984-1996) Japanese Karate Do black belt

Swimming: Mexico junior nationals breaststroke 1995 - Currently swim UCSC masters.

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