SEO Strategist Web Designer Digital Marketer
Resume:
Coronado, CA
****@********.***
PAUL DE LAGRAVE
PROFESSIONAL SUMMARY
Results-driven SEO Strategist, Web Designer, and Digital Marketing Expert with 20+ years of experience driving organic traffic growth, optimizing website performance, and executing high-impact marketing campaigns. Proven ability to increase search rankings, conversion rates, and brand visibility through data-driven strategies and innovative design. Adept at technical SEO, UX/UI optimization, and marketing automation to enhance digital presence and revenue.
CORE COMPETENCIES
● SEO Expertise: Technical SEO, On-Page & Off-Page Optimization, Keyword Research, Competitor Analysis, Site Audits
● Web Design & Development: WordPress, Divi, HTML, CSS, JavaScript, UX/UI Optimization, Adobe Creative Cloud
● Data Analytics & Performance Tracking: Google Analytics, SEMrush, Ahrefs, Brightedge, Screaming Frog, Google Search Console
● Digital Marketing & Growth Strategies: Email Marketing, Lead Generation, Conversion Rate Optimization, Marketing Funnels
● Customer Experience & Service Strategy
● Retail Operations & Staff Leadership
TECHNICAL SKILLS
● SEO & Analytics: SEMrush, Ahrefs, Brightedge, Screaming Frog, Google Search Console, Google Analytics, Google Tag Manager.
● Web Design & Development: WordPress, Divi, HTML, CSS, JavaScript, Adobe Photoshop, Illustrator, Figma.
● Email Marketing & Automation: Mailchimp, ActiveCampaign, Brevo (Send in Blue), Constant Contact, Eloqua, System.IO email automation & sales funnels platform.
EXPERIENCE
PDESIGNZ CREATIVE MEDIA, San Diego, CA
Web Designer SEO Strategist Digital Marketing Specialist February 2004 – Present
● Designed and optimized websites, increasing client conversion rates by 40% through improved UX/UI and SEO enhancements.
● Boosted organic traffic by 150% within 12 months by implementing advanced keyword strategies and on-page optimization.
● Developed and managed SEO-focused email campaigns, achieving a 30% higher engagement rate.
● Conducted technical SEO audits using SEMrush and Screaming Frog, improving site performance by 25%.
● Performed regular performance audits using tools such as Google Lighthouse, PageSpeed Insights, and GT Metrix to assess and improve key metrics related to loading performance, interactivity, visual stability and improve overall scores related to core web vitals.
NEXTGEN DIGITAL SOLUTIONS, Remote
SEO Consultant & Web Strategist
April 2024 – January 2025
● Increased lead generation by 50% for new business owners through strategic SEO optimization and content strategies.
● Designed high-converting websites optimized for user engagement and sales.
● Developed targeted email marketing campaigns, resulting in increases of 35% open rates and 20% click-through rates.
BOURBON & INK, Remote
Content Strategist & SEO Consultant
April 2024 – Present
● Increased organic traffic by 40% within three months by optimizing blog content and metadata.
● Developed SEO-friendly content strategies, boosting audience engagement by 25%.
● Implemented internal linking strategies and keyword research to enhance search rankings.
FROGFISH CONSULTING, Remote
Director of SEO & Web Development
October 2023 – March 2025
● Improved client search visibility by 35% through comprehensive SEO audits and tailored content strategies.
● Increased website traffic and conversions by 45% through custom web solutions and mobile optimization.
● Trained team members on cutting-edge SEO techniques, ensuring sustainable growth across campaigns.
REQ, San Diego, CA
SEO Strategist
October 2021 – May 2023
● Implemented SEO strategies that led to a 60% increase in organic rankings for key clients.
● Conducted keyword research and content optimizations, resulting in 120% growth in organic traffic.
● Collaborated with developers and content teams to integrate SEO best practices into website builds.
EEVELLE, Remote
SEO Strategist
June 2018 – July 2021
● Increased organic traffic by 400%, generating over $1M in monthly revenue.
● Optimized 500+ local search listings, utilizing Google Business Profiles and Bing Places securing top placement in local 3-pack results.
● Improved Core Web Vitals scores to 98%, enhancing page speed and mobile usability.
RETAIL MANAGEMENT EXPERIENCE, Various Locations
Store Manager / Retail Operations Lead
June 1990 – July 2005
● Led high-performing teams in fast-paced retail environments, consistently exceeding sales goals and customer satisfaction benchmarks.
● Oversaw daily store operations, inventory control, merchandising, and staff training across multiple locations.
● Recognized for developing customer-centric initiatives that improved repeat business by over 25%.
● Implemented staff development programs that increased team efficiency and morale.
KEY PROJECTS
● E-Commerce Growth: Designed an optimized online store, increasing sales by 300% in six months.
● SEO Revamp & Site Migration: Led a site migration project that retained 99% of organic traffic and increased page speed by 35%.
● Content Strategy Success: Developed and executed a blog content plan, resulting in a 40% increase in organic traffic.
EDUCATION & CERTIFICATIONS
Associate of Science in Graphic Design – Independence University, 2017 Web Design – Southwestern Community College, 2004
Computer Networking – ITT Technical Institute, 2002 Certifications:
● Adobe Photoshop Creative Tour (CS4, CS5, & CS6)
● Adobe Photoshop for the Web
● Macromedia Dreamweaver
LANGUAGES
Fluent in English, Spanish, and Portuguese
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