Visual Merchandising Social Media

Mildred Smith, Retail Visual Merchandiser

Seattle, USA, 626-***-****, **************@*****.***, https://www.linkedin.com/in/redsmith/ SUMMARY Dynamic Visual Merchandising Head with over 20 years of experience in retail marketing and merchandising. Expert in developing captivating in-store displays and strategic product placements that increased foot traffic by 300% at Seafood City Supermarket Chain. Proven ability to craft innovative marketing materials and manage successful campaigns. Passionate about enhancing brand visibility and customer experience, with a strong track record of driving sales growth through creativity and collaboration. WORK EXPERIENCE

01/2003 – Present Visual Merchandising Head / Marketing, Seafood City Supermarket Chain

North America, USA

Spearheaded visually captivating point-of-purchase merchandising strategies, resulting in a 300% increase in foot traffic and sales. Developed and maintained organized product placements and dynamic displays to enhance store aesthetics and elevate shopping experiences. Designed and implemented innovative marketing campaign materials and signage that attracted local interest and significantly boosted in-store visits. Created engaging social media content for product launches and seasonal promotions, driving customer interaction and enhancing brand conversion. Collaborated with local organizations to tailor in-store promotions, cultivating customer loyalty and encouraging repeat business. 04/2011 – 06/2013 Brand Visual Manager, Jollibee / Chowking USA California, USA Championed the design and execution of visual merchandising initiatives that revitalized the Jollibee brand, fostering customer engagement through innovative in-store displays.

Crafted captivating window displays and product presentations that effectively highlighted new products and promotional items, enhancing overall sales performance.

08/2010 – 10/2011 Visual Marketing Manager, Martin Purefoods USA California, USA Elevated brand visibility by engineering compelling visual merchandising displays, strategic product placements, and improved label designs that engaged consumers and accelerated sales growth.

03/1992 – 09/2008 Founder & Creative Director, Blue Bottle Advertising Manila, Philippines Founded a successful advertising agency, focusing on creating tailored marketing solutions and engaging visual merchandising strategies for multinational brands.

Managed diverse brand experiences including Avon Cosmetics, Procter & Gamble Olay, Visine, Ayala Land real estate, Filinvest real estate, Ayala Commercial Malls, and National Bookstore.

EDUCATION

06/1973 – 03/1977 University of Santo Tomas

Bachelor of Arts, Advertising

Manila, Philippines

SKILLS Visual Merchandising Production Set Design

Social Media Management Content Creation

Event Planning Trend Analysis

Branding Digital Marketing

Customer Service Retail Sales

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