Digital Marketing Executive

Maheera Chowdhury

Mob: +1-936-***-**** Email: *********.*****@*****.*** Location: Houston, TX

PROFESSIONAL SUMMARY

Accomplished and results-driven marketing executive with over 10 years of experience spanning across industries including technology, fashion, and international trade. Demonstrated expertise in leading cross-functional teams, driving digital transformation, and developing strategic marketing plans that enhance brand visibility and market share. Adept at leveraging data and insights to optimize performance and exceed company goals. EXPERIENCE

Head of Marketing

Berkeley Associates, October 2022 - June 2025

Dhaka, Bangladesh

• Crafted and led a comprehensive marketing strategy aligning with business goals, driving market awareness and positioning for the firm’s IT services offerings.

• Successfully led initiatives that contributed to a 20% increase in annual revenue by generating qualified leads and expanding the firm’s presence in key markets.

• Enhanced the company’s brand presence through targeted PR campaigns, digital marketing strategies, and content development that resonated with both B2B clients and decision- makers.

• Worked closely with sales, product, and executive teams to ensure alignment between marketing initiatives and business objectives, ensuring consistent messaging and customer engagement.

• Managed a high-performing team of marketing professionals, fostering an environment of creativity, collaboration, and continuous professional development. Director of Marketing

LR Enterprise, January 2019 - September 2022

Dhaka, Bangladesh

• Developed and executed integrated marketing plans that significantly increased sales, expanded market share in competitive international markets.

• Directed all marketing efforts for B2B segments, optimizing campaigns that led to increased brand awareness.

• Fostered strategic partnerships with major retail brands, resulting in new collaborations and joint ventures that enhanced product distribution and visibility.

• Implemented seasonal marketing strategies that improved sell-through rates and contributed to revenue growth by targeting the right customer segments at optimal times. Director of Marketing

National Dynamics Limited, July 2014 - December 2019 Dhaka, Bangladesh

• Led the marketing efforts for an international trading company, focusing on building brand equity and expanding market reach in multiple regions.

• Developed go-to-market strategies for new product lines, resulting in successful launches and growth in key markets.

• Managed client relationships with large international distributors, ensuring the delivery of tailored solutions and products that met market needs and strengthened partnerships.

• Oversaw the execution of marketing campaigns that increased engagement and visibility in key sectors, boosting brand recognition and establishing the company as a trusted market leader.

• Directed a team of marketing professionals, creating an environment of collaboration and high performance while mentoring future leaders within the organization.

• Utilized market research and customer insights to adapt marketing strategies, resulting in improved product positioning and higher customer retention. EDUCATION

• Bachelors in Business Administration, Major in International Business North South University, Dhaka, Bangladesh

Graduated: June 2014

• O’Levels 2008

• A’Levels 2010

SKILLS

• Strategic Marketing & Execution: Brand development, digital marketing, content marketing, SEO

• Leadership & Team Management: Cross-functional leadership, mentoring, team building

• Customer Acquisition & Retention: Campaign optimization, customer segmentation, lead nurturing

• Market Research & Insights: Consumer behavior analysis, competitive analysis, market trend forecasting

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