Product Management Patient Care

James Ferguson

303-***-**** ***********.**@*****.*** Littleton, Colorado

www.linkedin.com/in/jimferguson303

PRODUCT MANAGER

• Over 20 years of product leadership building high-performing teams and delivering digital products that drive measurable growth.

• Drove multi-year strategic roadmaps for healthcare and digital products, achieving initiatives such as a

$17M revenue increase and a 20% boost in monthly engagement.

• Led agile product strategy and AI integration efforts, reducing review publish times from a week to seconds while enhancing user experience.

• Defined clear OKRs and collaborated with executive leadership to ensure product vision and market launch success.

WORK EXPERIENCE

RVO Health – Healthgrades

Director of Product Management Mar 2017 - Apr 2025

• Spearheaded product strategy enhancing healthcare search experiences and built multi-year roadmaps that increased monthly engagement by 20%.

• Led AI-enabled solution development that reduced review publish time from over a week to seconds, significantly enhancing user experience.

• Communicated customer insights and strategic business objectives to key stakeholders.

• Advocated for integrated solutions and built strong client relationships, acquiring 3 major health system clients and generating $17M in additional revenue through a clear product vision.

• Cultivated innovative UX designs that improved information usability and boosted site trust score by 8% YoY.

• Established clear OKRs driving alignment across research, engineering, and design teams for successful digital product launches.

Dex Media (now Thryv)

Senior Product Manager – Mobile Client Platforms May 2012 - Dec 2016

• Led product strategy and roadmap development for mobile platforms, delivering native applications serving 15K concurrent users.

• Managed and mentored product managers, advising executive leadership on client engagement and strategic vision.

• Collaborated with architects, designers, and IT partners to integrate features, leveraging agile methodologies in nationwide research initiatives.

• Developed portfolios and user stories for Agile teams, directly guiding 2 teams among 6 concurrent groups.

• Implemented structured product discovery practices to refine features and enhance product usability. Senior Product Manager – Advertiser Platforms Mar 2009 - May 2012

• Directed cross-functional teams as Product Owner for a mobile ordering app used by 1,400 sales reps.

• Led digital platform teams to develop and launch a mobile ordering management solution.

• Directed an online directory redesign and launch that generated over $200M in revenue.

• Architected a white-labeled advertising management and reporting platform.

• Enhanced product vision by aligning technology trends with scalable digital solutions. EDUCATION

University of Denver

Masters Degree (MS), Computer Information Systems

University of Denver

Certificate of Advanced Study, Distributed Object-Oriented Analysis and Design Montana State University

Bachelor of Science (BS), Computer Science

SKILLS

Product Strategy & Leadership: Product Management, Product Strategy, Executive Leadership, Roadmap Strategies

Digital Product Development: Digital Products, Product Launch, Product Discovery, Agile Methodologies Technical & Operational Excellence: OKRs, AI Integration, SaaS Innovation, Data Analysis Healthcare & User Experience: Healthcare, User Experience, UX Design, Customer Insights PUBLICATIONS

Leader Spotlight: Re-thinking manual processes with AI, with Jim Ferguson -- https://blog.logrocket.com/product-management/leader-spotlight-jim-ferguson/ LICENSES & CERTIFICATIONS

NPDP – New Product Development Professional (NPDP) Product Development and Management Association (PDMA) CSP - Certified Scrum Professional

Naked Agility

PMP – Project Management Professional certification Project Management Institute

CSPO – Certified Scrum Product Owner

SCRUM Alliance

Practical Product Management

Pragmatic Marketing

Google Trusted Digital Media Advisor

Google – Mountain View campus

Effective Use Stories for Agile Requirements

Mountain Goat Software

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