Copy Manager, Client Partnerships, Email Marketing, Content Strategy

Location:

Manhattan, NY, 10002

Posted:

August 18, 2025

Contact this candidate

Resume:

Maria Ward

Address: New York City

Phone: 910-***-****

Email: **************@*****.***

Website: www.marialeighward.com

LinkedIn: linkedin.com/in/marialward

Senior copy manager and content specialist with 11-plus years of experience in digital publishing and retail, including industry leaders from Vogue.com to Macy's. Motivated by data and audience insights to guide and inspire strategy. Skilled in leading copy teams, coaching and mentoring writers on brand voice while fostering a culture of innovation. Senior Style and Beauty Editor

Us Weekly

Refined and evolved the voice, tone, and editorial POV for the style and beauty vertical Conducted quarterly content audits, leveraging data insights to enhance search engine optimization (SEO) and traffic, resulting in a 35% increase in average monthly visits Managed and mentored an assistant style and beauty editor, fostering editorial growth Planned, wrote, and edited 10 style and beauty articles per day, including securing exclusive interviews with industry figures such as Donatella Versace and Pat McGrath 10/2024 – 06/2025 NEW YORK, UNITED STATES

Writer and Editor, Freelance

Vogue.com

Wrote, edited, and produced coverage for fashion, culture, royals, weddings, and events while demonstrating project ownership by self-editing and sourcing all image assets Exhibited a mastery of the Vogue voice and SEO best practices during company-wide content refreshes that expanded evergreen articles and met ambitious traffic goals 07/2023 – 09/2024 NEW YORK, NY

Director of Content and Strategy

Over The Moon

Managed a 5-person team, edited copy, and approved imagery as well as graphic design Led the email relaunch on Klaviyo and created targeted segments, strategic flows, and automated emails, growing monthly revenue by 25% and increasing open rates by 30% Owned branded content and paid partnerships, from ideation to execution, developing more than a dozen 360-degree campaigns that generated over $300k in under 2 years 09/2021 – 06/2023 NEW YORK, NY

Editorial Manager

White + Warren

Developed and executed omnichannel content strategies across email, SMS, website, and social media, that enhanced customer engagement and exceeded sales YoY in 2020 Increased engagement on Instagram by 33% in 2020 by implementing a new strategy that emphasized storytelling via thumb-stopping copy and bookmark-worthy photos Spearheaded a Sustainability Hub and glossary that provided transparency into the manufacturing, packaging, certifications, and tips to preserve the life of cashmere 03/2020 – 09/2021 NEW YORK, NY

Brand Authority Copywriter

Macy’s

Conceived seasonal trend messaging for 5x yearly 360-degree campaigns, growing private brand business by 4.3% and positioning Macy's as a fashion/beauty authority Collaborated closely with creative peers and marketing stakeholders to translate business objectives into compelling stories that strengthened Macy’s brand narrative 11/2018 – 03/2020 NEW YORK, NY

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PROFILE

EXPERIENCE

Copy edited all packaging for the home category in addition to peer-editing 4 other Brand Authority fashion and beauty copywriters' work across digital and print Represented Brand Authority team as a copy leader on strategic initiatives, including sustainability and a homepage redesign, while partnering closely with graphic design Fashion Writer, Freelance

Council of Fashion Designers of America (CFDA)

Reviewed 50-plus designer collections for Women's, Men's, and Bridal Fashion Week Forged and fostered an industry network of designers, stylists, influencers, and editors Captured videos and photos at Fashion Week for the CFDA's 1.3M Instagram followers 06/2018 – 03/2020 NEW YORK, NY

Fashion News Writer, Parties Editor

Vogue.com

Authored 3 to 5 articles daily covering fashion, beauty, celebrity style, trends, interior design, and events, plus a weekly pop-culture column that was a top traffic-driver Wrote, styled, and was featured in one of the 10 most-viewed fashion articles of 2017 Created fresh editorial concepts for affiliated content and weekly shopping stories Oversaw the parties section and managed a team of 10-plus staffers and freelancers 01/2017 – 06/2018 NEW YORK, NY

Editorial Producer

Vogue.com

Single-handedly led the Vogue newsletter program—including the launch of the Vogue Beauty Newsletter—deployed up to 4 emails daily, and drove 10x more monthly traffic Nurtured and grew the subscriber base by over 700k in under 3 years through CRM tactics and A/B testing, including subject lines, send times, and personalized content Analyzed email KPIs daily and delivered a weekly report for senior leadership that synthesized large amounts of data into key insights and actionable recommendations 02/2014 – 01/2017 NEW YORK, NY

Vogue.com Superlative Winner