Digital Marketing Social Media
Resume:
STONELEIGH BURNHAM PREP SCHOOL
ADDITIONAL PROFESSIONAL &
PERSONAL DEVELOPMENT
A s h l e y N . G i r a r d
B R A N D L E A D E R & M A R K E T I N G E X E C U T I V E Consumer-obsessed Marketing leader with 15+ years’ experience working with startups in the Fashion, Tech, Lifestyle/Wellness and CPG industries, as well as in-house at consumer lifestyle brands such as PUMA, K-Swiss, Techstyle, RueLaLa and Unreal Candy WORK EXPERIENCE
REFERENCES
Ashley Girard Incorporated Marketing & eCommerce Consultant Welly's Wellness Founder & CEO
Markett Vice President Business Development & Operations 2016 – Present
2020 - 2023
2018 - 2020
Freelance Consulting Services for Brands at varying stages, supporting consumer growth from from beta to scale of 50k-1M+
During peak COVID-era, I self-funded and launched an award-winning mobile convenience store -- think of it like a healthy 7-11, but way cuter (and on wheels!). Even better, at least 50% of the brands sold were female or BIPOC-owned businesses. Reporting to the Founder and CEO, I oversaw all day-to-day operations of Markett, such as New Business, Account Management (Sam's Club, Airbnb), Ambassador Recruitment and Retention (>1000), management of overall Business KPIs and P&L and Corporate Branding. 818-***-****
https://www.linkedin.com/in/barneywaters/
Barney Waters
Phone:
LinkedIn:
Former Manager / President, K-Swiss Global Brands
*@****.***
Georges Elias
Phone:
Email :
Mentor / Former Client
SKILLS & INTERESTS
Marketing, US GTM, Brand & Product Launches
eCommerce + Digital Marketing
Business and Team Development
Passionate Storyteller & Published Author
EDUCATION
NORTHEASTERN UNIVERSITY (BOSTON)
Minor: Macroeconomic Theory
Major: Communications
GPA: 3.53, Honors Graduate
Student Council, Debate, Theater, 3 Season
Varsity Athlete, Honors Graduate
Esalen Institute: 2019, 2023
Landmark Forum: 2018
Oct 2022 Northeastern University
June 2016 Brand Innovators
Women Who Empower, Innovator Awards
Women to Watch in Marketing
AWARDS
LOS ANGELES, CA DIGITAL NOMAD
********@*****.***
Market Analysis: SWOT, TAM, SOM, 5 year Financial Forecasting, US Go-to-Market Strategy Brand Positioning and Communications: Press Releases, Site Materials, SEO, Collateral Consumer Acquisition and Activation Strategies & Implementation: AOV, LTV, CRM, CAC Channel Specialities:
Paid (Social, Print Ads, Sponsorships, Direct Mail) Owned (Site, Email, SMS, Loyalty)
Earned (Social, Bloggers, PR, Testimonials)
JMAD Studio (B2B), Hourglass Cosmetics (Luxury), KLIC.GG (Tech), Alma Mater (Fashion/Footwear) Sample Deliverables:
Previous Clients Include: Radley London (Fashion), ZOZO Japan (Apparel, Tech), Cheribundi (CPG), ADDITIONAL CORPORATE TENURE
PHILANTHROPY & COMMUNITY
Stray Cat Alliance -- Care Volunteer, Partnerships Baja Bound: April 2023 Mexico House Build
American Heart Association
Survivor, Public Speaker, Raised $50k+ lifetime
@ANGIRARD
Agile, Data-Driven, Solution-Based Leader
Went from Beta/Concept to Revenue-Generating within 9 months (revenue: $100k+) Secured 40+ Brand Partners and more than 50k+ units of gratis Inventory Custom designed & manufactured the Trailer (USPTO Patent Pending No. US-202*-*******-A1) Key Callouts:
Within 12 months of my hire, we took the company from $400k in annual revenue to $4.4M In this sole Business Development role for Kickback (Markett's App), secured more than 80 brands like Nike, Chewy and Apple Music to the consumer cashback rewards app Key Callouts:
Sr Director
Global Marketing
& E-Commerce
Director
Special Projects
Integrated Marketing Digital PR Manager
Manager
Marketing Director
My Packaging is still
in-market, today!
April 2023 Make-A-Wish Trailblazers Challenge
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