Sales Manager

Peggy Washko

H: 704-***-**** Email: ****************@*****.*** Location: Charlotte, NC 28211

Professional Experience

Cogir Management. Director of Senior Lifestyle – Aug. 2024- June 2025. Experienced leader of executing experiential events for the community. Creative and result driven to create day to day relationships with residents, staff, agencies, and vendors. Managed and created all elements of each event: Selecting venue, theme, decor, entertainment, food, etc. Creative event planner. Exceptional written and oral skills. Created a monthly calendar of all activities and professional entertainers. Strong sense of ownership, ensuring goals were met and high level standards were upheld. Excellent time management with the ability to multitask effectively in a fast paced environment. Proficient in power point, excel, work and computer skills. Created flyers and social media content with Canva and produced flyer content to be placed in the community on a timely basis upholding the standards of corporate. Managed transportation service for residents to include doctor appointments, social activities and community events.

Atria Senior Living – Engagement Life Coordinator – Aug. 2023 - Aug. 2024. Leader in a healthcare setting. Planned and demonstrated strong organizational skills by executing lifestyle programs that provide physical, intellectual, social, emotional and spiritual opportunities for the residents. A strategic thinker, creator and problem - solver. Exemplified excellent time management skills with the ability to multitask effectively within a fast paced environment. Proficient in power point, excel, and word. Demonstrated excellent communication skills both written and orally. Excellent project management skills, including the ability to prioritize tasks and meet deadlines. Received 2024 Social Media Award.

The Addison of Indian Trail – Director of Resident Programs – Aug. 2021 – July 2023. Executed and created daily events and activities for the residents of the community including the selection of volunteers, vendors and loved ones. Built rapport with residents, vendors, family members and staff. Ability to manage priorities and requests from multiple constituencies. Built relationships/partnerships with local and medical vendors, staff, outside business contacts. Managed transportation and logistics for residents. Created weekly posts to social media platforms. Excellent interpersonal skills.

Monkey Business Singing Telegrams and Events – Charlotte, NC. Owner. Sales and event planner. 2010 – 2021. Self starter. Experienced managing day to day relationships with clients, agencies, customers, staff, and vendors. Managed and executed field marketing events with local radio stations, clients and corporations. Created experiential events, with direct experience in real estate development, car dealerships, NASCAR, banking and corporations. Developed relationships across multi - channels of business. Experienced working with a variety of vendor types to include: creative, production, venue, entertainment, etc. Lead a team that were skilled in customer acquisition, customer service and had the ability to plan customized events and execute success for the customer. Eager and able minded thinker to strategize creatively, and problem-solve independently. Excellently skilled to create and deliver client presentations. Executed direct event experience in retail, corporate, hospitality, private parties, nonprofit events and commercial property real estate affairs. Liaison for party planning and execution process. Opened a retail store front and managed over 20 staff on board. Ability to ensure a high level of service and quality throughout the event process. Prepared and managed event budget, reviewed contract details, monitored event staffing, coordination of details including invoice/fee reconciliation and payments. Conducted post- event evaluations to monitor and report areas that need improvement.

ASC Greenway Fort Mill, SC. Event Coordinator. 2010-2015. Responsible for the sales and service of all clients using the Greenway’s facilities. Developed new prospects through utilizing marketing and sales platforms, effective cold calling, networking and soliciting referrals. Increased revenue by 56% in the first year. Represented Greenway at community events. Worked with the event team to understand and support the client’s vision and effectiveness of their event. Managed contracts and negotiations. 2014 Employee of the Year.

Hilton Hotels, Executive Park, Charlotte NC. 2004-2005. Sales Manager. Developed professional relationships with staff and clients. Achieved monthly sales goals and worked with the team to complete events and customer expectations. Experienced working with Delphi systems. Developed new prospects through utilizing marketing and sales platforms, effective cold calling, networking and soliciting referrals. Received monthly award for top sales competition.

Harris 3M and Associates, Charlotte, NC. NC. Sales Manager. 1986-1988. Marketed and sold computerized accounting systems to the medical market within a 75-mile territory. Key account manager. Achieved financial targets for sales, gross margin, and profitability. Skilled at setting appointments, time management, and organizational skills. Developed and maintained a strong working relationship with the executive team, divisional leaders, and other key personnel. Completed sales assignments as given by my manager. Top achiever in Charlotte division.

Education and Skills:

●UNC Chapel Hill, NC Graduate. BA in Psychology.

●Fundraising Chair for Alzheimer’s Association – 2023. Lead, steward and managed relationships with volunteers; including recruiting, managing and supporting advisory boards, social media, and volunteers for fundraising.

● IBM – Intern experience. I worked in bank data research. University Research Complex.

●NC Licensed Real Estate Agent. 1989- Present.

●ILEA (International Live Events Association) Current Member and past board member serving from 2012- 2019. Charlotte, NC. Since 2012.

●Best Team Carolina Award. ILEA 2015. Executive relations. Effectively work with senior management.

●Southeast Marketing College. Dahlonega, GA. Certified in tourism and marketing, TMP.

● Published seventeen original songs. One song hit the top 100 in the charts.

●Excellent Voice Over Skills. Recorded a national VO for Dove Soap.

●TV21 Producer. Charlotte NC. Familiar with tv and industry tools: audio, visual equipment and studio logistical items (e.g., sets, lighting, microphones). Certified producer.

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