Talent Acquisition Business Development

Felicity Anaya

Regional Director SPHR SHRM-CP

626-***-**** *************@*****.*** Pasadena, CA linkedin.com/in/felicity-anaya Summary

Accomplished Director, SPHR and SHRM-CP with over two decades of progressive experience in operations, personnel and sales including comprehensive P&L management. Proven leader in HR and talent management, team development, and cross-functional collaboration, consistently driving significant year-over-year sales growth and enhancing operational efficiency across multi-unit territories. Adept at business development, project management, and fostering high-performing teams to exceed executive and human resource objectives. Skills

● HR & Talent Management: HR Compliance and Investigations, Associate Relations, Talent Acquisition & Recruitment, Organizational Structure, Performance Management, Training & Development

● Workday, iCIMS, Silkroad, Microsoft Office, Google Workspace

● Leadership & Development: Team Development & Leadership, Situational Leadership, Fierce Conversations, Cross-Functional Collaboration

● Retail Operations & Business: P&L Management, Sales & Revenue Generation, Retail Operations, Inventory Management, Financial Management, Strategy & Planning, Project Management, Business Development

Experience

Euromarket Designs Inc. (Crate and Barrel) – West - Washington, Oregon, California, Arizona

Senior Field Business and People Manager 2014 – 2025

● Directed and managed multi-unit store and area teams (400+ staff headcount), achieving YoY sales growth exceeding $150M and driving gross margin across Seattle, Oregon, Arizona, Northern and Southern California markets, including two of the top five highest-volume locations.

● Generated $352M in sales and achieved significant YoY growth by supervising West and Canada teams (2021), demonstrating strong business development and leadership.

● Advanced physical store operations, generating $5.1M in omni-channel business with consistent YoY growth, showcasing expertise in project and financial management.

● Led comprehensive talent acquisition, management, and development initiatives to build and sustain high-performing teams, consistently meeting and exceeding company goals and targets.

● Developed and implemented training content and programs

● Responsible for HR compliance, associate relations and labor law compliance

● Served as a key stakeholder in organizational chart development, and operations restructuring processes.

● Accountable for full P&L performance.

Euromarket Designs Inc. (Crate and Barrel) – Los Angeles, Orange County, San Diego Markets

Area Manager, Area Field Trainer, New Store Opening Leader 2006 – 2013

● Spearheaded recruitment and training of staff, achieving more than 50% physical store footprint growth in the area by launching new stores and introducing the furniture division to the Los Angeles, Orange County, and San Diego markets.

● Led execution of store reorganization processes, including personnel and position restructure, and process and service reorganization.

● Responsible for generating $60M in annual sales.

● Led talent acquisition, management, and development to build and sustain high-performing teams, consistently meeting and exceeding company goals and targets.

● Established consistent standards for sales and customer service training, driving high-volume sales through an elevated customer experience. Euromarket Designs Inc. (Crate and Barrel) – Beverly Hills, Pasadena, Los Angeles General Manager 2001 – 2006

● Directed and managed store operations, achieving YoY sales growth and driving gross margin through stores in the Southern California markets, including two of the top five highest-volume locations in the fleet.

● Led talent acquisition, management, and development for a sales and operations team of 65 associates.

● Managed training and development focuses and ensured HR compliance and associate relations.

● Accountable for full P&L performance.

Human Resource and Operations Consultant Los Angeles Consultant 2001 – 2006 (Concurrent)

● Enhanced P&L performance, resulting in increased profitability, by conducting thorough financial analysis and implementing cost-saving measures.

● Led HR hiring and performance management, improving employee retention rates through strategic recruitment and training programs.

● Elevated customer service standards, increasing customer satisfaction, by developing and executing comprehensive training programs.

Education

Western Governors University

Bachelors in Business Administration - Business Management Graduated 2023 SHRM - CP Certification

SPHR Senior Professional in Human Resources, Certification

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