Srishti Gupta
*+ years of cross-sector experience Business & Data Strategist Project Management Professional AI & Cloud Enthusiast Retail & Communication Leader Lifelong Learner
USA +1-240-***-**** ****************@*****.*** ********@***.*** LinkedIn Work Experience
Program Lead & Strategic Research Analyst Robert H. Smith School of Business, UMD, MD Sept 2024 - Present
• Spearheaded a $5M Life Sciences & Healthcare initiative, leading cross-functional teams, strategic planning, and Salesforce-based operations. Oversaw forecasting, workforce alignment, and NetSuite-integrated reporting.
• Developed & executed a comprehensive analysis of 150+ U.S. university programs, uncovering strategic gaps, aligning curriculum with industry trends, & streamlining Salesforce CRM & CCPA-compliant workflows to enhance stakeholder engagement.
• Launched a first-of-its-kind university healthcare course, directing the full program lifecycle, from design & academic alignment to internal rollout. orchestrated multi-channel campaigns, event logistics, & faculty engagement across departments. Innovation & Process Improvement Analyst UMD, I-CORPS, MD June 2024 - Aug 2024
• Co-led a healthcare tech validation project with Morgan State University, analyzing 10+ GB of data using Python to improve patient outcomes by 20% and operational efficiency by 15%.
• Built HIPAA-compliant Python workflows & translated user & regulatory feedback into go-to-market insights. Collaborated across interdisciplinary teams to synthesise regulatory & customer insights into actionable go-to-market recommendations. Co-Founder & Chief Analyst, Balmse Delhi, IN (Retail: Leather, Perfumes & Home decor) Oct 2022 - Aug 2023
• Founded and scaled a direct-to-consumer lifestyle brand, executing end-to-end product delivery, supply chain management, and vendor partnerships with 1,000+ wholesalers.
• Applied CRM analytics (Salesforce, Zoho) & KPI dashboards to drive data-backed decisions, increasing customer satisfaction by 30% (from 4.0 to 5.0) & improving repeat purchase behavior.
• Designed & executed direct mail & merchandising strategies, optimising SKU planning & inventory flow to generate $10K/month in revenue. Led cross-functional efforts across marketing, logistics, & design while applying change management & demand forecasting using Excel, Power BI, & NetSuite.
CRM Business Analyst, Suntora Industries Delhi,IN (Copper wire manufacturing firm) Feb 2016 - Mar 2022
• Drove $7.5M+ in operations across India, leading cross-functional sales teams and launching a regional unit, driving 10% revenue growth through vendor onboarding and strategic leadership.
• Built Tableau dashboards integrated with SAP to streamline inventory analytics, reduce stock-outs by 20%, & enhance real-time decision- making. Led compensation analytics & HR benchmarking, aligning enterprise ERP systems with operational goals.
• Represented the firm at the 2019 Cable & Wire International Expo, showcasing Python/PostgreSQL-backed solutions, securing industry partnerships with firms like Ordinance. Produced client-facing reports and delivered technical presentations. Technical Projects (Data Science & Business Analytics): Dashboards Github
• Total Wine Demand Forecasting: Applied gradient boosting and data analytics to refine tequila assortments and reduce stock-outs; increased inventory accuracy and customer satisfaction.
• AI-Powered H-1B Hiring Accelerator: Developed a machine learning–based classification model leveraging LLMs, RAG, and vector embeddings to streamline H-1B candidate screening. Improved decision accuracy by 35% and reduced processing time and cost through efficient LLM deployment.
Certificates
• Operations and Supply Chain, Retail and Customer Experience LVMH, Jul25
• AI and Career Empowerment University of Maryland – Smith School of Business, Jul25
• SnowPro Associate: Platform Certification Snowflake, Mar25
• Excel: Financial Functions in Depth LinkedIn,% Jan25
• Career Essentials in Generative AI Microsoft & LinkedIn, Aug24
• Career Essentials in Business Analysis Microsoft & LinkedIn, Jul24
• Atlassian Agile Project Management Professional Certificate Atlassian, Jul24 Education
University of Maryland, MS in Business Analytics Aug 2023 - Aug 2025
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( (Relevant Coursework)
Database Management Systems Data Analysis in Python Data Models & Decisions Data Visualisation & Web Analytics Enterprise Cloud Computing. Data Mining & Analytics Project Management Price Optimisation & Revenue Management Decision Analytics Skills The Enterprising Leader (TA) Special Topics in Business: MBA Consulting Practicum(TA) Action Learning Project II(TA) Programming & Tools: Python, SQL (T-SQL), Spark, R, Advanced Excel, Jira, Salesforce, SAP, Workday (HCM, ERP), Prompt Engineering
(LLMs, Generative AI), API Integration, Git/GitHub Data Platforms & Technologies: Snowflake, SQL Server, Azure, PySpark, Google Cloud, AWS (SageMaker, Bedrock), Databricks Data Visualisation & Reporting: Tableau, Power BI, KPI Development, Dashboarding, Lucidchart, AI-Enhanced Data Storytelling, Automated Reporting Pipelines, Interactive Visualisations Data Management & Business Analysis: Data Warehousing, ETL/ELT Pipelines, EDA, Data Mining, Data Governance, Requirements Gathering, Strategic Planning, Cross-Functional Collaboration, Agile/Scrum, Business Intelligence, Risk Management, Root Cause Analysis Analytical & Statistical Skills: A/B Testing, Time Series Forecasting, Regression, Decision Trees, Cluster Analysis, Hypothesis Testing, LLM Integration, AI-Based Classification Models, Generative AI Applications, Recommendation Systems, Predictive Modelling Soft Skills: Customer Engagement, Written & Verbal Communication, End-to-End Project Execution, Technical Support, Organisational Skills, Presentation Skills, Team Building, AI Adoption Advocacy, Change Management, Ethical AI Awareness