Senior Analyst User Experience

Sandra Upchurch Pearce

http://www.linkedin.com/pub/sandra-pearce/13/a71/3a8

**** ********* ***** * Raleigh, North Carolina, 27615 * 919-***-**** cell * ********************@*****.***

Who AM I

Passionate, enthusiastic, and goal-oriented professional with a strategic focus in hybrid Project Management and Business Analysis. I possess a unique blend of business operational processes, product knowledge, and technical acumen that enables me to drive projects from inception to completion effectively. I thrive in collaborative environments, engaging with team members at all levels, including leadership, stakeholders, and sponsors. My keen attention to detail, comprehensive analytical skills, and results-driven mindset empower me to navigate challenges and deliver impactful solutions. Beyond my professional pursuits, I am an animal lover who enjoys outdoor adventures and reading. I am dedicated to inspiring and empowering others, continually striving for excellence in both my personal and professional life. Signature strengths include:

● Cross-Functional Problem Solver: Expertise in identifying and resolving complex issues by collaborating with diverse teams to deliver effective solutions.

● Storyteller: Skilled in articulating requirements and use cases in a clear and engaging manner, ensuring alignment between technical and non-technical stakeholders.

● Translator: Proficient in bridging the gap between IT and business perspectives, facilitating effective communication and understanding on both sides.

● Digital Product Management & Launch: Proven track record in leading the development and successful launch of digital products, from concept to market.

● Process Improvement Advocate: Dedicated to driving process change and enhancements that increase efficiency and effectiveness across teams.

● Vendor Relationship Manager: Strong ability to cultivate and maintain productive partnerships with vendors, ensuring alignment with organizational goals.

● Cross-Functional Team Leader: Experienced in guiding diverse teams through complex projects, ensuring collaboration and effective communication throughout the project lifecycle.

● Project Planning & Implementation Specialist: Expertise in managing projects that encompass technology development, market launch, and comprehensive training initiatives.

● Multi-Project Management: Capable of leading multiple projects concurrently while maintaining high standards of quality and timely delivery.

● Collaborative Executive Liaison: Skilled in working closely with executive leadership and stakeholders to align project goals with organizational strategy.

● Post-Implementation Evaluation: Experienced in conducting thorough evaluations, audits, and assessments of project outcomes to measure success and inform future initiatives. Technology and Platform Experience: TrustArc Platform \ Salesforce.com \ Jira \ ServiceNow \ SaaS \ AI Chatbot Wrike \ Ad Point \ Momentum \ Microstrategy \ Google Digital \ Citrix \ Spigot \ Compass \ Microsoft Suite \ Google Suite / Google Analytics \ Adobe Suite / OCR-Ease / Legal Hold Pro WORK EXPERIENCE

November 2021 - March 2024

Senior Business Systems Analyst - Compliance at Red Hat (subsidiary of IBM) - Raleigh, NC - Defined, led, audited delivering large Marketing Operation and Legal IT programs to enhance current and new programs met the compliance/privacy landscape on a global scale

● Dominant Program - IT legal Cookie Compliance across Global branded consent experience

Defined and Led large-scale Marketing Operations and Legal IT programs to ensure compliance with global privacy standards, enhancing existing and new initiatives within the compliance landscape.

Spearheaded the dominant program for IT Legal Cookie Compliance, improving the global branded consent experience by implementing robust compliance protocols.

Acted as Liaison to compliance vendor TrustArc, leading weekly meetings, documenting minutes, and tracking action items to ensure clear communication and accountability.

Managed the TrustArc Platform to facilitate the efficient adoption and implementation of global compliance standards across the organization.

Tracked, Tested, and Audited compliance updates against cross-border regulatory standards (GDPR, APEC, and CBPR), ensuring adherence to legal requirements and mitigating potential risks.

Designed and Developed Cookie Consent Banner modules that align with compliance requirements while enhancing user experience.

Conducted Data Protection Impact Assessments and risk analysis, providing actionable solutions and recommendations to mitigate legal and privacy risks to the Directorship. Legal IT - Program Managed multiple projects while serving as a Business Analyst to ensure successful development and client sign-off for legal IT initiatives.

● Coordinated with internal clients to define processes and outline legal business requirements, facilitating seamless collaboration with IT developers on Change Management and new development initiatives.

● Designed, diagrammed, and documented processes for training and compliance purposes, ensuring clarity and adherence to legal standards.

● Utilized Jira to build and maintain project tracking and use cases, providing transparent reporting to upper management, including the VP of IT Legal.

● Developed and maintained a stakeholder matrix to clarify process ownership for various IT Legal teams, providing training and ongoing updates to Project Managers and Developers.

● Delivered bi-weekly updates on Cookie Consent Management and Marketing Operations to the IT Portfolio Program Management team, ensuring alignment and timely communication.

● Conducted Google Analytics audits and developed questionnaires to create actionable plans for the IT Legal team, enhancing legal marketing strategies.

● Maintained the Annual Cookie Consent Management compliance levels within the Configuration Management Database, ensuring proper escalation levels for IT support.

● Adhered to the Systems Development Lifecycle (SDLC) to ensure compliance and best practices in legal IT project delivery.

Liaison to Marketing Operations

● Governed Marketing Operation projects to ensure new websites complied with Content Security Policies, safeguarding organizational integrity and legal adherence.

● Coordinated with Marketing leads and web designers to ensure the accurate implementation of Cookie Consent mechanisms, utilizing project management plans and timelines to facilitate timely website launches.

● Conducted incognito testing to verify the correct display of Consent Banners, ensuring compliance with regional regulations for both Applied and Explicit consent prior to website release, thereby reducing potential legal risks.

● Assisted the Marketing Operations Business Analyst by serving as an intermediary between the Marketing, Legal, and Privacy teams, facilitating effective communication and collaboration for project initiatives.

● Promoted the adoption of compliance best practices across multiple teams, ensuring that all marketing initiatives aligned with legal and privacy standards.

January 2017 - May 2021

Senior Business Analyst / Project Manager at McClatchy - Excelerate Digital - Raleigh, NC - Provided leadership and direction as the digital liaison/SME to multiple teams with the McClatchy organization as we built the Excelerate Digital National Agency

● Provided leadership and direction as the digital liaison and Subject Matter Expert (SME) to multiple teams, facilitating the development of the Excelerate Digital National Agency.

● Administered and coordinated optimization of Salesforce.com, ensuring effective use across teams and enhancing operational efficiency.

● Managed Digital Operations Processes, including the development and diagramming of workflows, to streamline operations and improve service delivery.

● Ensured legal compliance with a focus on HIPAA regulations, safeguarding privacy for medical clients and aligning digital operations with legal standards.

● Led cross-functional projects to drive the migration of systems, including:

Development of the National Excelerate Digital Agency**, expanding from a 4-team, 15-employee model to a 6-team, 70-employee structure within the first year to meet business growth demands.

Migration of the homegrown Data Warehouse (Momentum)** to Salesforce, enhancing data management and operational efficiency.

● Creation of a HIPAA Program to support first-party privacy clients in the healthcare sector.

● Oversaw the un-branding and migration of Salesforce to AdPoint, integrating national and local business models effectively.

● Developed comprehensive business requirements and translated IT functional specifications, ensuring clear communication and alignment with key business stakeholders and the Enterprise Portfolio Office.

● Created Standard Operating Procedures (SOPs and wire diagrams), continuously auditing digital operational processes to maintain cutting-edge alignment with Excelerate’s growth objectives.

● Collaborated with Sales, Product Marketing, and Human Resources to align strategies and support organizational goals.

● Assisted in the development of an Out of Market Program, driving revenue growth from $0 to $2.3 million within the first year.

● Aligned with Product Marketing to introduce new and revised product offerings, facilitating communication and training to ensure successful operational integration.

● Audited the Employee Resource Daily Report, ensuring accurate management of new hires and separations in both in-house systems and vendor platforms.

● Supported the Financial Team by building and optimizing the operational contract-to-billing process model, enhancing

May 2005 - January 2017

Senior Project Manager - Business Analyst - Digital Strategy, Products and Process - Change Management at DexMedia (Thryv) - Morrisville, NC

● Led enterprise-wide Change Management projects following the PMP lifecycle, ensuring successful adoption and integration of new processes across the organization.

● Developed and implemented a comprehensive Change Management Digital Program, enhancing the company’s ability to adapt to changes and improve operational efficiency.

● Spearheaded the rebranding initiative from RHD to Dex One, overseeing all aspects of the project to ensure alignment with corporate strategy and effective communication.

● Managed the migration process from Dex One to Dex Media, coordinating cross-functional teams to mitigate risks and ensure a seamless transition.

● Integrated Eloqua with Salesforce, streamlining marketing automation and customer relationship management processes, which improved data accuracy and efficiency.

● Oversaw merge management efforts for operations during the transition from Dex One to Super Media LLC, facilitating collaboration and alignment between teams.

● Facilitated partnerships with vendors and external stakeholders, enhancing service delivery and expanding operational capabilities.

● Served as the Subject Matter Expert (SME) for Digital Operations teams, providing insights and guidance on processes, products, and systems to drive continuous improvement. Honors and Awards

EDDIE - Excelerate Spirit of Service

● Dex Excellence Award

● Peer Employee of the Month

● Above and Beyond

● Circle of Excellence

Education

●Internal Excelerate Legal - HIPAA compliance

●Thomas School of Medicine - Phlebotomy Certification

● Hardbarger Business College - Associate Degree Computer Science and Business Administration

● East Carolina University - 3 years Nursing

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