Digital Marketing Social Media

Carlos Cárdenas

Graphic Designer UX/UI Specialist Digital Marketing Expert

Bogotá, Colombia ************@*****.*** +57-318-***-**** Professional Summary

Multidisciplinary and results-driven graphic designer with over 15 years of experience in brand development, digital marketing, UX/UI design, advertising photography, and visual content creation. Expert in branding, visual identity, and AI-powered image generation. Proven ability to lead end-to-end creative projects across education, healthcare, tech, fashion, and corporate sectors. Skilled in crafting user-centered experiences for both digital and print platforms. Strong strategic mindset, refined aesthetic sense, and highly effective in collaborative and remote environments. Key Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) CorelDRAW

UX/UI Design (Figma, SketchUp + V-Ray)

WordPress, HTML, CSS

AI-based image generation and prompt creation

Social Media Management

Branding & Visual Identity

Photography & Video Editing

Digital Campaigns (Google Ads, Meta)

Bilingual: Spanish (native), English (B2)

Professional Experience

Zen Agency – Remote (USA)

Graphic Designer 2023 – 2024

Designed and developed websites and graphic content for social media, serving clients across various industries in the U.S. Collaborated on brand creation and enhancement, ensuring visual consistency and effectiveness in digital advertising campaigns. Contributed to increased brand recognition and online presence for each client. Deep Marketing – Bogotá, Colombia (Remote)

UX/UI and Content Designer 2024 – 2025

Designed and executed digital strategies, websites, and video content. Developed and enhanced brand identities, created user interfaces and app designs, and produced high-impact visual assets for social media. Utilized AI tools to generate creative imagery, boosting user engagement and conversion rates. College Gimnasio del Norte IB – Bogotá, Colombia

Design Coordinator & Web Administrator 2021 – 2022 Designed and managed websites, social media, and advertising materials to strengthen the school's digital presence. Implemented visual communication strategies and audiovisual content that helped exceed the enrollment goal of 700 students, reaching 750. Also built a solid database for future campaigns and retention strategies.

Primatela – Bogotá, Colombia

Design and Advertising Coordinator 2018 – 2019

Led the creative direction of one of the most recognized eco-friendly campaigns at Colombiamoda, featuring a fully sustainable booth and environmentally conscious promotional materials. Oversaw website design, print collateral, and brand visibility strategies. Managed a team of textile designers, ensuring visual consistency and alignment with the brand’s ecological values.

Metritek – New Jersey, USA

Textile Software Instructor 2019 – 2020

Delivered training on proprietary textile software (C.A.D.T.) and machinery handling. Education

Universidad Nacional de Colombia – Bogotá

Bachelor’s in Graphic Design 2004 – 2009

Universidad El Bosque – Bogotá

Specialization in Digital Marketing 2014 – 2017

Zona 5 Taller – Bogotá

Diploma in Advertising Photography 2012

Availability

Open to relocation or remote work. Authorized to travel. Seeking full-time opportunities in the United States in the fields of design, digital marketing, or creative direction.

Contact this candidate