Digital Marketing Technical Seo

Paul Warren, B.S.

*********@*****.*** 616-***-**** linkedin.com/in/pwarren65

Professional Summary

Strategic digital marketing and SEO leader with 20+ years of experience driving growth for B2B and B2C organizations. Expert in technical SEO, AI-powered search (GEO/SGE), web performance, and analytics. Proven success leading cross-channel campaigns, collaborating with developers, and executing data-driven strategies. I am skilled in HTML, CSS, JavaScript, and Python for technical SEO audits, and improving site load time. Core Skills & Tools

• SEO Mastery: Technical, On-Page, Off-Page Core Web Vitals Schema Markup Crawl Management and all types of AI offerings

• Digital Integration: SEO with Paid Media, Email, CRM, and Social Campaigns

• Experience using Looker, SQL, Google Analytics, and Google Tag Manager

• Web & Code Proficiency: HTML, CSS, JavaScript, Python Chrome Dev Tools

• Analytics Platforms: GA4, Adobe Analytics, Google Search Console, Looker Studio

• Testing & Optimization: A/B, Multivariate CRO UX-Driven SEO

• Experience using digital marketing platforms (e.g., Google and Meta Ads) and have a track record of improving paid media campaigns

• Toolset: Screaming Frog, SEMrush, Ahrefs, Moz, WordPress, Drupal

• AI-Driven Search: GEO, SGE, Generative Engine Optimization

• Salesforce Email Marketing and HubSpot marketing automation

• Proficient with Pardot

Professional Experience

Senior SEO & Digital Performance Specialist ICF Consulting International – Reston, VA May 2021 – May 2025

• Spearheaded enterprise SEO across healthcare, B2B, and eCommerce; integrated AI and GEO strategies.

• Collaborated with developers to implement Core Web Vitals, schema markup, and crawl budget optimizations.

• Delivered insights via GA4, Looker Studio, and Adobe; automated tasks using Python scripts and Chrome Dev Tools.

• Aligned SEO with Salesforce Marketing Cloud email marketing, returning data that led to more qualified leads, and informing paid media efforts leading to campaign success. SEO Director Evolve Healthcare Marketing – Chicago, IL Sep 2019 – May 2021

• Directed SEO strategy for complex, multi-location healthcare systems; optimized UX, site speed, and mobile.

• Developed scalable SEO content and worked closely with designers and developers for deployment.

• Built landing pages and improved visibility using structured data and internal linking best practices.

Digital Marketing Manager Butterball Farms, Inc. – Grand Rapids, MI Oct 2015 – Sep 2019

• Led B2B-focused digital strategy integrating SEO, PPC, and email marketing; doubled lead generation.

• Conducted A/B testing and conversion optimization to drive digital revenue growth.

• Managed technical SEO and on-site enhancements with HTML/CSS/JS custom edits. Digital Strategist / SEO Lead ddm Marketing & Communications – Grand Rapids, MI Oct 2010 – Oct 2015

• Crafted SEO strategies for healthcare and manufacturing clients; performed in-depth technical audits.

• Supported site migrations, performed backlink cleanups, and produced KPI reports for executive teams.

• Partnered with dev teams for SEO implementation using JavaScript debugging and CSS performance reviews.

Sample Presentations & Thought Leadership

• How AI Is Impacting Search – ICF Next NexGov Forum, 2024

• UX Impact on SEO – ICF Experience Group, 2023

• Technical SEO – Experience UX Conference, 2021

Education & Certifications

B.S. Marketing, Miami University – Oxford, OH

• Google AI Essentials, Advanced GA4, Salesforce Email Specialist, HubSpot

• Platforms & Tools: Chrome Dev Tools, Python for AI, MOZ, SEMrush

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