Social Media Digital Marketing
Resume:
OLIVIA WILSON
*****@***************.*** 123-***-**** 123 Anywhere St., Any City
www.reallygreatsite.com
WORK
EXPERIENCE
Havana, CU
Sep 2023 - Jan 2024
Digital Marketing Director,
Croquetas Fernandez SRL
Develop and implement a strategic content and posting plan. Generate and publish engaging and relevant content (recipes, videos, posts). Create marketing campaigns for holidays like Summer Season, Halloween and Christmas with excellent performance.
Edition and design of posts for different social media networks as Facebook, Instagram, X, Pinterest.
Planning of giveaways, special offers and others promotions for the sales growth.
Miami, FL
May 2023 - May 2024
Online Information Analyst (remote),
Yucabyte Magazine
Monitor social media platforms, messaging apps, and websites for emerging rumors and misinformation.
Cross-reference information across multiple sources for fact-checking. Maintain databases of common false narratives and their debunking resources.
Houston, TX
Oct 2024 - Present
Social Media Manager \ Content Creator,
Reconstructive Orthopedic Center of Houston
Develop and execute a cohesive social media content strategy aligned with the personal brand's goals and target audience. Create engaging, visually-appealing, and on-brand content for various social media platforms (Instagram, Facebook, Google, TikTok). Video and Photo Production.
Engage with the target audience by responding to comments, messages, and user-generated content in a timely and authentic manner. Support the promotion and amplification of content through paid social advertising and other marketing channels.
SUMMARY I'm a creative and trend-savvy Social Media Manager with a dynamic background in arts, music, and digital marketing. I transform brands into engaging social conversations through viral content and authentic community building. With expertise in creating thumb-stopping visual content, analyzing social metrics, and adapting across platforms like TikTok, Instagram, and LinkedIn, I bring both artistic vision and data-driven strategy to every campaign. Known for quick-witted copywriting and spotting emerging trends, I'm passionate about keeping brands relevant in the ever- evolving social landscape.
ALVARO HERNANDEZ
**********************@*****.***
Houston, TX
OLIVIA WILSON
WORK
EXPERIENCE
Havana, CU
Aug 2022 - Sep 2023
Community Manager,
Freelance Team Projects
Teamwork for different Cuban brands
Brands: BarbarA’s(clothing brand), Slyk (e-commerce platform), LymphCure
(massage therapist Miami based), Duyos (tobacco humidors brand) Planning and copywriting of social media content for several channels Coordination and production assistant for professional photo sessions Coordination and communication with Cuban content creators for influencer marketing strategies
Metrics Analysis
Havana, CU
Apr 2023 - Sep 2023
Social Media Manager \ Content Creator,
MadWoman Agency
Monthly planning of social media content
Copywriting for different channels
Analysis of social media statistics and fulfillment of the monthly objectives Content generation for different clients
Research of creative inspiration and referents
Constant communication with work team
Production Assistant for brand launch events
ALVARO HERNANDEZ
WORK
EXPERIENCE
(Arts and Music)
Holguin, CU
Nov 2020 - Apr 2022
Piano Teacher,
Holguin Elementary Arts School
Creation of piano repertoires according to the needs and abilities of each student
Individual attention to all the students
Learning adaptations to any student between 8 to 15 years old Understanding of music theory, including, rhythm, harmony, and music notation
Break down techniques into steps
Provide positive reinforcement to motivate their students Holguin, CU
Nov 2020 - Apr 2022
Repertories Pianist,
Holguin Music Conservatory
Extensive and diverse repertoire performance
Technical skills
Capacity to play with a soloist and understanding of their instruments characteristics
Public performances at Conservatory Hall, Music Festivals, Exams, Senior Recitals
Ability to work as a team under the instructions of the Principal Teacher Punctuality and individual study of the repertoires ALVARO OLIVIA HERNANDEZ WILSON
WORK
EXPERIENCE
(Arts and Music)
Freelance Pianist Cuba Nov 2020 - Nov 2023
Varied musical repertoires performance
Attending rehearsals
Individual practicing of the musical pieces
Attending events, concerts, or recitals
Punctuality and willingness when performing
Music and Arts Student,
Music Conservatory and ISA Arts University
Development of technical skills, desterity, and technique-building Understanding of music theory, harmony, and composition Ability of interpret and perform music or create works of art Development of personal style and creative vision
Ability to contextualize artistic works within historical, cultural, and social frameworks
Confidence in public performance and effective stage presence Organizing, prioritizing, and efficiently managing their time EDUCATION &
TRAINING
Professional Pianist:
Holguin Conservatory l Holguin, Cuba l Oct 2020
Certificates:
Digital Marketing Netzun Platform l Apr 2023
Marketing Havana, Cuba l May 2023
Music Bachelor:
ISA Arts University l Havana, Cuba l Apr 2022 - Sept 2023 SKILLS
Teamwork
Creativity and Innovation
Costumer Orientation
Graphic Design
Content Creation
Effective Communication
Critical Thinking and Problem Solving
Organization and Time Management
Trends Knowledge
Planning
LENGUAGES ENGLISH
Professional
SPANISH
Native
Cuba 2009 - 2023
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