Video Production Social Media
Resume:
James Tackett
Senior Marketing and Video Production Strategist
**@************.***
Professional Summary
Seasoned marketing and video production professional with over 20 years of experience helping clients, including major brands like AVON, Herbalife, and Shaklee, achieve their business goals. Skilled in crafting and executing comprehensive marketing strategies, developing impactful video content, and leading cross-functional teams. Adept at aligning marketing initiatives with client objectives across diverse industries such as travel, nutrition, medical, and technology.
Skills
• Product Marketing, Direct Sales, and Online Marketing
• New Business Development and Lead Generation
• Creative Direction and Content Strategy
• Social Media Marketing, SEO, and Copywriting
• Leadership and Team Management
• Video Production (Studio and On-location)
• Customer Testimonial Recording
• Email Campaigns
• Customer Acquisition
Work Experience
TacMedia Group Inc.
Owner March 2010 - Present
• Spearheaded full-service marketing and video production efforts for over 100 clients, delivering tailored solutions that drove measurable results
• Specialized in developing and implementing marketing strategies that resonated with target audiences and supported client goals
• Collaborated closely with C-suite executives and department heads to understand business needs and translate them into effective marketing campaigns
• Managed all aspects of video production, from conceptualization to post-production, to elevate brand identity and support sales growth
Surge365
President February 2015 - April 2016
• Directed all creative and marketing activities for the launch of a new Network Marketing company focused on dream travel memberships
• Designed and implemented a comprehensive sales and marketing strategy, including the development of tools for field agents, resulting in a successful market entry
• Played a pivotal role in all aspects of the launch, including web design, recruitment, event planning, and convention design
YTB International
Chief Marketing Officer September 2008 - March 2010
• Conceptualized and produced all company marketing and training videos, significantly contributing to brand identity and sales growth
• Led a marketing department of 12 team members, reporting directly to the CEO and Founder, and driving strategic marketing initiatives The People's Network
Executive Producer 1996 - 1998
• Created and produced over 30 original shows and 400 hours of personal development programming, featuring industry legends such as Brian Tracy and Les Brown
• Managed a team of producers, overseeing the production process from concept through post-production and broadcast
c/net Networks
Producer 1995 - 1996
• Conceptualized, wrote, and produced "The Web," a weekly 60-minute show on the SciFi channel, highlighting top leaders and celebrities in the online world
• Directed and managed all aspects of production, from hiring staff to pre-interviewing celebrity talent
Sky TV
Executive Producer 1994 - 1996
• Led production for Bunting's Window on United Airlines and CNBC, crafting exclusive paid content for clients such as Microsoft and Samsung
• Managed a team of producers to create over 100 hours of original content, ensuring top-quality production for high-profile clients
Video Plus
Producer 1985 - 1994
• Produced and directed marketing videos that sold over 20 million copies, establishing industry-leading marketing campaigns in the network marketing and direct sales sectors
• Collaborated with company leadership to develop and pitch multimillion-dollar marketing initiatives, including the acquisition and monetization of Success Magazine Education
B.A., Visual Arts and Video University of California, San Diego 1982 - 1987
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