Generative Ai Digital Marketing

MY APPROACH

As an award-winning creative

director in health & wellness,

I believe the best ideas come

from a fusion of world-class

design, thoughtful leadership,

and purposeful storytelling.

I’ve helped big brands find

and launch their purpose,

built integrated departments

from the ground up, and led

cross-functional teams to

develop ideas that are not only

effective—but human. Whether

it’s through teaching, mentoring,

or collaborating, I strive to

elevate creativity with empathy,

clarity, and relevance.

THERAPEUTIC AREAS

Autoimmune

Cardiovascular

Dermatology

Diabetes

HIV Treatment & PrEP

Immunology

Neurology

Oncology

Rare Diseases

Respiratory

SUMMARY

Award-winning Creative and educator with over 15 years of experience in health, wellness, and CPG advertising. Currently teaching “Meet AI: Your New Creative Partner” at the School of Visual Arts (SVA), I mentor the next generation of creatives to integrate generative AI into concepting, storytelling, and production. My hands-on leadership and deep understanding of both traditional and digital platforms make me uniquely qualified to help agencies deliver faster, smarter, and more engaging omnichannel and shopper-focused creative. From early strategic ideation to polished in-market execution, I bring a future-forward mindset to every brief.

EXPERIENCE:

ACD (Art) / AI Evangelist / Freelance + Adjunct Professor at SVA / Jan 2024 – Present

• Advising agencies and brands on integrating generative AI into their creative process, content development, and pitch work.

• Teaching courses on AI, integrated advertising, and purposeful marketing to help creatives ideate and execute faster using emerging tools (ChatGPT, Midjourney, Firefly, Krea and others).

• Mentoring post-grad students on branding, design innovation, and digital strategy. VP, Digital Healthcare Solutions, IfThen, Atlanta (Remote) / Jan 2023 – Jan 2024

• Built a dedicated healthcare web development unit, improving brand storytelling across digital HCP and patient journeys.

• Partnered with design, copy, and tech teams to deliver impactful omnichannel platforms.

• Developed scalable digital ecosystems for pharma clients, blending UX with brand storytelling.

CD of Digital Marketing, HAVAS Tonic, NYC / 2010 – Dec 2022

• Founded the digital and integration department; led creative for digital-first, multi-platform pharma and wellness brands.

• Directed the launch of Bimzelx (UCB), Trelegy, Anoro, Nucala, Breo, Apretude, Triumeq, Dovato, and others across DTC, HCP, and OTC campaigns.

• Led the creation of ReThinkPrEP.com, People Talk PrEP (with Karamo Brown), and Sanofi’s dynamic homepage for Toujeo, elevating user engagement.

• First to leverage Google Director Mix in pharma—delivering 55 custom videos that achieved a 900% lift in search for Trelegy.

KEY SKILLS & COMPETENCIES

Creative Direction • AI-Assisted Ideation (ChatGPT 4, Midjourney, Krea) • Shopper & Commerce Marketing • Brand Storytelling • Content Strategy • Digital Campaigns • Video, Social & Motion Production • Typography & Design Systems • Mentoring & Team Leadership • Pitch Deck Crafting & Presentation • Adobe Creative Suite • Retail & Trade Marketing • UX/CX Integration

AWARDS

DTC Perspectives: Silver - Best New Brand Website: Trelegy & Best New Brand TV: Vascepa Clio Health: Shortlist - Disease Awareness (Debra Foundation) W3 Awards: Gold/Silver - Online Videos (ViiV, Debra Foundation) Healthcare Impact Awards: Gold - Advocacy Campaign of the Year MM&M Awards: Finalist - Consumer Website (Triumeq) **********@*****.*** 917-***-****

www.johnrea.net pw: wellness4all

Contact this candidate