Social Media Digital Marketing

Name: Lesego Manale

Address: ** ********** *****, ********** **, Bryanston, South Africa

Phone: +27-60-877-****

Email: *************@*****.***

LinkedIn: linkedin.com/in/lesego-m-7665a0ab

Date of Birth: 1998/03/17

Nationality: South African

Professional Summary

A dynamic and results-driven Marketer & Communications Specialist with 3 years of experience working remotely for a Sub-Saharan African company. Adept at strategic planning, brand communication, and project management. With a degree in Strategic Brand Communication from Vega School, I bring a solid understanding of brand positioning, consumer insights, and integrated marketing communications. I am passionate about creating meaningful connections between brands and audiences. Driven by creativity and collaboration, I have previously delivered successful strategy work for the banking sector, hospitality, logistics and an advertising agency.

Key Skills

●Strategic Brand Communication

●Digital Marketing & Social Media Management

●Project Coordination & Campaign Execution

●Content Creation & Copywriting

●Market Research & Data Analysis

●CRM and Email Marketing Tools

●Google Analytics & SEO

●Remote Team Collaboration

●Time Management & Multitasking

Professional Experience

Marketing Strategist

D12 Travel (Part-Time) January 2023 – Present

●Building relationships with potential and existing clients in the travel industry to drive sales and ensure customer satisfaction.

●Provide administrative support.

●Conducting research on travel trends, customer preferences and new opportunities.

●Attend travel events and conferences to build and maintain relationships.

●Establishing partnerships with hotels, airlines and other industry players.

●Build and maintain social media presence.

Marketing Assistant and Coordinator

Hakhuna Mathata Consulting (Remote) January 2021 – May 2024

●Supported global marketing campaigns for diverse markets across Europe, Asia, and Africa.

●Identified and secured strategic partnerships with hotels and airlines, expanding service offerings and boosting brand visibility.

●Coordinated digital and social media strategies, growing audience engagement by 20% within the first year.

●Identified and pursued new business opportunities.

●Managed project timelines and ensured seamless execution of marketing campaigns.

●Worked closely with the design and content teams to ensure brand consistency.

●Monitored analytics, measured campaign effectiveness, and presented findings to senior management.

●Successfully coordinated virtual events and webinars with high client satisfaction rates.

Marketing Communications Officer

MiaKea Import Export & Transportation, South Africa May 2023 – October 2023

●Creating and implementing marketing plans to the company’s services in the logistics and transport sectors.

●Analyzing market trends, competitors, and customers needs to identify business opportunities.

●Building relationships with potential and existing clients to drive sales and ensure customer satisfaction.

●Managing the company’s branding efforts, including advertising campaigns, social media presence, and promotional materials.

●Preparing marketing collateral such as brochures, presentations, and newsletters to highlight services like freight handling, fleet management, or warehousing.

Marketing Intern

BlackRiver FC, South Africa January 2022 – December 2022

●Conducted research for brand strategy development and competitor analysis.

●Assisted in planning and executing client campaigns, including digital marketing, email campaigns, and social media.

●Provided administrative support to the senior marketing team, including creating presentations and reports.

●Managed CRM databases, tracking customer engagement metrics.

●Assist in developing brand and marketing strategies.

●Track trends and provide data for campaign strategies.

●Collaborate with the creative team to align strategy with communication.

●Assist with competitor analysis and create client presentations.

●Contribute to strategic campaign proposals.

●Exhibit strong analytical skills, creativity, and passion for advertising.

Education

Bachelor’s Degree in Strategic Brand Communication

Vega School, South Africa 2017 – 2019

●Focused on Brand Strategy, Digital Communication, Consumer behaviour, and Marketing Management.

Courses

Entrepreneurship Course

Startup School (Investec Initiative), South Africa 2021

●Focused on developing an entrepreneurial mindset, intrapreneurship and the art of clear & constructive communication

Standard Bank Youth-Forward Business Development Programme

GIBS, South Africa, 2024-2025

●Focused on empowering young leaders with essential leadership, management, communication and entrepreneurial skills

Certifications

●Google Analytics Certified

●HubSpot Inbound Marketing Certified

●Social Media Marketing Certification – Coursera

Personal Attributes

●Strong communicator, adept at building relationships across diverse cultures and time zones.

●Highly organized with exceptional attention to detail.

●Adaptable, with the ability to thrive in fast-paced environments.

●Passionate about continuous learning and staying updated on marketing trends.

●Traveling to new destinations for leisure, learning and inspirations.

References upon request.

Contact this candidate