Social Media Real Estate

Amanda McCoy

Leicester, NC

Work Experience

Realtor/Broker

The Morningstar Group of Nest Realty-Asheville, NC May 2021 to Present

• Successfully closed 145 real estate transactions in 4 years.

• Developed and maintained a strong network of clients through referrals, networking events, and online marketing strategies

• Conducted market research to price properties and provide clients with competitive analysis reports accurately

• Created compelling property listings with high-quality photos, detailed descriptions, and virtual tours to attract potential buyers

• Negotiated contracts and terms of sale on behalf of clients to ensure favorable outcomes for both parties involved

• Collaborated with mortgage lenders, home inspectors, and title companies to facilitate smooth transactions for clients

• Provided exceptional customer service by promptly responding to inquiries, scheduling property showings, and addressing client concerns

• Stayed up-to-date on local real estate market trends, regulations, and financing options to better assist clients in making informed decisions

• Utilized social media platforms such as Facebook and Instagram to promote properties for sale or rent

• Organized open houses and conducted property tours for potential buyers or renters

• Assisted first-time homebuyers in understanding the process of purchasing a home from start to finish

• Managed all aspects of the listing process, including recommendations, photography coordination, and marketing materials creation

Bookkeeper/Social Media Manager

The Morningstar Group of Nest Realty-Asheville, NC January 2019 to Present

• Maintained accurate and up-to-date financial records for multiple clients

• Performed monthly bank reconciliations to ensure accuracy of financial transactions

• Managed accounts payable and accounts receivable processes, ensuring timely payments and collections

• Generated detailed financial reports, including balance sheets, income statements, and cash flow statements

• Implemented efficient bookkeeping systems to streamline processes and improve productivity

• Identified discrepancies or errors in financial records and resolved them promptly

• Assisted in the preparation of budgets by providing accurate financial data and analysis

• Monitored cash flow to optimize working capital management for clients' businesses

• Utilized accounting software (e.g., QuickBooks) to record transactions accurately and efficiently

• Developed strong relationships with clients, providing personalized service tailored to their specific needs

• Adhered to strict confidentiality guidelines when handling sensitive financial information

• Trained new employees on bookkeeping procedures, ensuring consistent quality standards were maintained across the team

• Created comprehensive documentation of bookkeeping processes for reference purposes

• Evaluated existing bookkeeping practices regularly, identifying areas for improvement or automation

• Provided recommendations on cost-saving measures based on thorough analysis of expenses

• Ensured compliance with all relevant accounting principles, laws, regulations, and industry best practices

• Maintained organized filing systems for easy retrieval of financial documents as needed

• Investigated and resolved discrepancies between financial records and bank statements

• Assisted in the preparation of financial forecasts and projections to support strategic decision-making

• Developed and implemented social media strategies to increase brand awareness and drive engagement across multiple platforms

• Managed social media accounts, including content creation, scheduling, and monitoring of posts

• Grew social media following through targeted campaigns and organic growth tactics

• Analyzed data from social media analytics tools to track performance metrics and optimize content strategy

• Created compelling visual content, such as graphics, images, and videos, to enhance brand presence on social media

• Engaged with followers and responded to comments/messages in a timely manner to foster positive customer relationships

• Utilized paid advertising options on various social media platforms to boost reach, engagement, and conversions

• Identified target audience segments based on demographics, interests, behaviors etc. for more effective targeting of content/advertising campaigns Accounting Clerk

Dave Steel Company-Asheville, NC

April 2019 to 2020

Accounts Payable

Data Entry

Cutting checks

Some Payroll

Accounting Clerk

Rinehart Racing-Asheville, NC

2013 to April 2019

Enter, verify and post transactions, accounts payable, accounts receivables, general ledger.

● Create Journal Entries

● Work closely with the Controller to implement new policies and procedures.

● Vendor Setup

● Process checks

● Sort, match and file invoices to checks

● Credit application processing

● Contact past due customers

● Invoicing of the prior days shipments

● Process customer credit card payments

● Maintain accurate customer files

● Implementation of expense report process with Expense Wire

● Train new employees on expense report process

● Verify Sales & Use taxes and prepare quarterly reports for four states.

● Process refunds

Outreach Director

Rahab's Hope-Asheville, NC

2012 to 2014

Manage call center

● Coordinate volunteers and scheduling

● Coordinate events and speaking engagements

● Prepare bi-monthly reports

Payroll Coordinator

Festiva Development Group-Asheville, NC

2012 to 2013

Process payroll for 1100 employees weekly within multiple states and internationally

● Process bonuses, commissions within many different pay plans

● Process benefit deductions

● Process international payroll taxes

● Process employment verifications, garnishments, and unemployment claims

● Scan documents for electronic filing

● Process new hires and terminations, including E-verify Accounting Assistant

Hayes and Lunsford Electrical Contractors-Asheville, NC 2011 to 2012

Accounts Payable/Receivables using AIA Billing

● Basic office duties including: answering phones, filing, organizing

● Scan invoices for electronic filing

Operations Accountant

Walker Contracting Group-Asheville, NC

2007 to 2011

Accounts Payable/Receivables

● Payroll for 150 people

● Monthly Bank Reconciliations

● Prepare Daily Sales Reports and Cash Reconciliations

● Basic office duties including: answering phones, filing, organizing Education

Associate's Degree in Accounting in Accounting

Buncombe Technical College

2008

Skills

• Organizational skills

• Payroll

• Quickbooks

• Social media strategy (10+ years)

• accounting

• Stocking

• Accounts Payable

• Communication skills

• Load & unload

• Grocery store

• Social media management (10+ years)

• General Ledger Accounting

Certifications and Licenses

Certified Negotiation Expert

April 2023 to Present

I learned the skills to negotiate a real estate transaction successfully. Real Estate License

Real Estate Broker

Driver's License

Additional Information

With 18 years of accounting experience, I demonstrate a strong attention to detail and a commitment to working closely with buyers and sellers in the real estate industry. My skills include proficiency in Word, Excel, PowerPoint, Outlook, Timberline, TCMS, AIA Documents, MAS 200, ADP, QuickBooks, PayCor, Crystal Reports, Applicant One, Plex, Expense Wire, Authorize.net, and Payroll Pro. I am a dedicated and honest team player who is well-respected among my peers. I consistently go above and beyond in all my endeavors and have often been told that I need a clone. I excel in both independent work and as part of a team.

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