Marketing Campaigns Experiential
Resume:
Stephanie Thibodeau
Strategic Marketing Leader Partnerships Management Experiential Marketing
Charlotte, NC 303- 941-0469
PROFESSIONAL SUMMARY
I am an impact-focused marketing and events manager with a strong track record of delivering innovative events and campaigns that drive pipeline, engagement, and growth. Skilled at building collaborative relationships, managing budgets, and executing strategic outreach, I craft experiences that align with brand goals and resonate with target audiences. A proactive leader and creative problem solver, I am passionate about turning business objectives into high-impact initiatives that drive revenue and deepen client relationships.
AREAS OF EXPERTISE
Experiential Marketing & Customer Engagement
Go-to-market Campaigns
Strategic Partnerships & Executive Relationship Management
Brand Positioning & B2B/B2C Event Integration
Creative Campaign Development
Corporate Event Strategy & Execution
Tradeshow Management & Sponsorship Activation
Budget, ROI & Program Optimization
Cross-functional Leadership & Stakeholder Alignment
Professional Experience
INSP Network, Indian Land, SC
Director of Distribution Marketing 2022 – 2024
Led strategic initiatives to deepen client relationships, elevate brand visibility, and support the sales team to grow distribution across cable and streaming partners. Developed scalable marketing campaigns and experiential programs to enhance engagement with MSOs, MVPDs, and digital platforms.
Developed and managed strategic partnerships with major distributors, including Samsung, Comcast, DISH, and Philo.
Designed and executed integrated campaigns to support acquisition and retention for two networks, INSP (linear) and Western Bound (FAST).
Collaborated cross-functionally with sales, creative, and programming to develop partner toolkits, GTM assets, and co-branded initiatives.
Directed trade show presence at The Independent Show, DIRECTV Programmer Fair, StreamTV.
Increased integrated marketing activations, a 33% uplift in client participation, and a 60% increase in attributed media value.
Oversaw external agency partners, managed budgets, and performance reporting.
Adaptive Spirit, Denver, CO
Co-Chair, Industry Content (Volunteer) 2022 – Present
Lead executive programming and engagement strategy for a national summit connecting senior leaders across media, technology, and telecommunications. Focused on developing relevant, future-forward content and creating high-impact networking opportunities.
Drive panel strategy, speaker selection, and executive outreach for marquee sessions focused on industry trends, leadership, and innovation.
Secure participation from senior leaders at companies including Amazon, Spectrum, Google, Samsung, LG, ensuring timely, relevant, and thought-provoking conversations.
Curate networking experiences that foster meaningful cross-sector connections and long-term collaborations.
Outdoor Sportsman Group, Denver, CO
Affiliate Sales & Distribution Marketing Manager 2016 – 2022
Led strategy and execution of high-volume partner marketing campaigns across four national networks, supporting distribution growth and acquisition. Known for building strong partner relationships and delivering measurable ROI through integrated B2B/B2C initiatives.
Managed 70+ co-branded marketing campaigns annually, generating over $15M in total media value for Outdoor Sportsman Group.
Collaborated closely with distribution sales teams to align marketing efforts with acquisition and retention goals.
Designed partner activations, sweepstakes, and branded promotions to drive engagement and platform visibility.
Oversaw day-to-day coordination with internal creative, legal, and external media partners to ensure timely execution.
Managed a coordinator-level direct report, supporting their professional growth and increasing team efficiency.
Optimized campaign performance through data-driven planning and quarterly reviews with partners.
Outdoor Sportsman Group, Denver, CO
Affiliate Sales Marketing Coordinator 2014 – 2016
Supported distribution marketing programs for Outdoor Channel and sister networks, coordinating the execution of marketing deliverables and creative assets across internal and external teams.
Assisted in the planning, production, and distribution of marketing collateral for MSO and digital partners.
Maintained campaign tracking systems and ensured timely delivery of assets across multiple campaigns.
Supported regional and national promotional initiatives in collaboration with affiliate sales, programming, and consumer marketing teams.
Media & Tech Collective, Denver, CO
Board Member, Executive Chair (Volunteer) 2015 – 2021
Led branding, fundraising, and industry engagement strategies for Colorado-based media and technology non-profit. Supported professional development, mentorship, and event programming for a diverse community of marketing and tech professionals.
Spearheaded a full rebrand to reflect the evolving digital media landscape, boosting member engagement and visibility.
Built and nurtured strategic partnerships with sponsors and community leaders to support annual events and growth initiatives.
Oversaw fundraising campaigns, including high-performing silent auction, securing key sponsors and in-kind contributions.
Education & Training
Intrapreneurship Academy – Syndeo Institute (Class 7)
Community College of Aurora – Marketing Coursework
Affiliations & Recognitions
Advisory Board Member – Syndeo Institute (Current)
Executive Member – WICT Carolinas Chapter (2024)
CableFax Marketing Team of the Year – INSP (2024)
Auction Volunteer – Adaptive Spirit (2009–2022)
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