Director of Sales

PETER BOSLER

*******@*****.*** • (***) ***–**** • Centennial, CO • https://www.linkedin.com/in/peterbosler/ SUMMARY

Results-driven sales leader with 12 years of success driving revenue growth and market expansion in residential and commercial construction building products. Proven ability to recruit, develop, and inspire high-performing sales teams that consistently exceed goals and deliver multimillion-dollar results. Expert in territory management, building envelope systems (roofing, windows, siding, coatings, stucco, concrete, signage, and single-ply), and navigating the full sales cycle from manufacturer to end customer. Skilled at designing and implementing sales strategies, onboarding programs, and targeted training that boost team productivity and close rates. Known for cultivating strong client and stakeholder relationships, creating efficient processes, and leading with integrity, accountability, and a relentless focus on customer success. Adept at both B2B and B2C sales environments with a track record of launching new markets and driving sustained growth. EXPERIENCE

Colorado’s Best Roofing, Director of Sales

2024 - Present

Experienced Building Envelope Sales Manager who restructured core processes to boost profitability, streamline operations, and lead a high-performing team of five. Proven ability to drive growth through CRM optimization, niche market expansion, and sales team development.

Achievements

● Installed new sales and operations processes, including a critical profitability checkpoint to ensure healthy margins.

● Designed and led targeted sales competitions to motivate reps and increase closing rates.

● Helped open a new niche installation market, building the go-to-market strategy and internal systems.

● Created the commercial service and maintenance department from scratch, including process development and hiring key personnel.

Assurance Contractors, Director of Sales

2013 - 2024

Head of Sales. Set and track sales plans, quotas, and targets. Ongoing coaching, training and mentorship. Stay current on industry trends and practices to effectively manage simultaneous projects and diverse staff. Keeps teams performing well and operating cohesively with talents in leadership, organization, and task prioritization. Achievements

● Drove Revenue Growth: Increased revenue from $1.5 million to $9.4 million in four years, demonstrating a strong track record in sales performance.

● Consistent High Performance: Maintained an average of $1.5 million in annual revenue with a 50% or greater capture rate while training and managing a high-performing sales team.

● Record-Breaking Sales: Closed the largest single deal in the company’s history, valued at $1.2 million.

● Industry Expertise: Specialized in selling commercial building envelopes and residential re-roofing, repairs, and new construction roofing to diverse clients including property owners, General Contractors, HOA’s, and Property Managers along the front range of Colorado. Annual personal sales volume consistently ranged between $1.4 million and $2.3 million.

● Project Leadership: Led a team of over 10 employees, successfully managing 200+ construction projects annually and consistently delivering quality results that exceeded customer expectations. Leadership Achievements

● Process Improvement: Designed and implemented a handoff process that relieved sales representatives from operational duties, resulting in a 50% revenue increase within 12 months.

● Team Development: Hired, mentored, and managed four new sales representatives who each achieved $1 million or more in their first year.

● Sales Onboarding and Training: Developed comprehensive sales onboarding programs, sales playbooks, and content management systems to streamline and enhance training processes.

● Performance Management: Created sales commission structures, incentives, ride-along programs, quotas, and a monthly health scorecard, significantly increasing goal achievement rates.

● Market Expansion: Identified a new niche market and led a go-to-market (GTM) strategy that generated $2.5 million in new business.

PETER BOSLER - page 1 of 2

Cintas Corporation, B2B Territory Sales Representative 2006 - 2013

● Follow RBS (Requirement Based Sales) process from prospecting through close.

● Consultative sales approach with a 30% closing ratio and a 98% customer retention ratio.

● High focus on inputs, 130 + dials per week, 5 seeders, 15 mailers, 8 appointments set per phone block, 16 presentations run a week.

● 2011 #1 rep in Southwest Region (#1 out of 12 in region, #27 in company). Sold over $9700 AWV setting a record out of location F20.

● 2010 #1 rep in South Central Plains Region (#1 out 6 in Denver). Largest growth due to selling and putting into production multiple national accounts.

● 2008 moved from Uniform B2B Rental Sales to B2B Document Management Division. ShipConnect Technologies, Web Portal Administrator 2005 - 2006

● Employee of the year in 2005.

● Developed affiliate partnerships with national accounts including Allied, Freightquote and EBay, which resulted in 60% of the company’s sales.

● Excelled in technical and sales training for a new software-based shipping application that was rolled out to 200+ franchised locations. Developed web-based and print training materials.

● Instrumental in the mapping, navigation, and design of www.ShipConnect.com, including testing and releasing new versions. Worked with IT and marketing for a successful launch. Marriott International, Manager

2002 - 2005

● Promoted twice in less than three years.

● Lead recruiter for Marriott’s Advantaged Partnership Program; enlisted new intern managers at the college level.

● Awarded 5 times in 6 months for repeatedly selling the most Marriott Rewards cards; averaged 4 a day.

● Raised overall guest satisfaction levels from 82% in 2003 to 85% in 2004.

● Managed a diverse staff of 60 associates and developed new programs to improve associate satisfaction. EDUCATION

Colorado State University

Bachelor of Science

SKILLS

Sales Management & Leadership • Territory Account Management • Client Acquisition & Business Planning • Closing

& Handling Objections • Presentations & Lead Setting • Project Management • Training & Development • Finance

& Budget Management • Interpersonal Skills • Construction Principles & Building Products PETER BOSLER - page 2 of 2

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