Product Marketing Manager
Resume:
Julie Price
**********@*****.*** https://www.linkedin.com/in/julie-price-830a2a41/
919-***-**** Raleigh, NC
Qualifications Summary
Proven history of success in product marketing, sales enablement, and brand management.
Demonstrated excellence in translating intricate product features into compelling customer value propositions and crafting strategic marketing campaigns to drive revenue growth. Possesses strong analytical skills to identify market trends and a commitment to delivering excellence. Skills include developing product marketing strategies, optimizing marketing campaigns, managing digital presence, and fostering customer engagement.
Skills
•Product Marketing
•Sales Enablement
•Market Research
•Content Generation
•Stakeholder Collaboration
•Sales Enablement
•Brand Management
•Campaign Development
•Digital Marketing
•Budget Administration
•Competitive Analysis
•Trade Show Management
•Event Coordination
•Customer Feedback Analysis
•Survey Development
•Email Marketing
•Web Strategy & Content
•GTM Strategies
Career Experience
Senior Marketing Manager, Reconnect, Inc., Remote 1/2024 – 6/2025
In close collaboration with our CEO, Product Engineering, and Sales, I developed a product marketing strategy and executed this strategy. My role involved articulating product features as customer value, ensuring consistent messaging across marketing channels. I also conducted in-depth research for competitive positioning and customer persona development, and produced various content types including web pages, collateral, emails, newsletters, trade show materials, and social media. Reconnect is a very small company where we all wear a lot of hats. Reconnect had no real marketing when I started, so it was like being given a clean canvas.
●Developed product marketing strategies targeting a goal of increasing leads, exploring new markets, and supporting sales
●Spearheaded the development and execution of email campaigns, increasing Marketing Qualified Leads (MQLs) by 60%.
●Created new collateral materials in the first quarter of 2024.
●Managed the redesign of the website; created all content and lead generation landing components.
●Designed Customer and Prospect Newsletters, which drove 5,000+ soft leads into the pipeline each month.
●Improved brand awareness by 42% on social media platforms in the first year.
●Orchestrated strategies for state and regional trade shows, surpassing MQL targets by 10% last year.
●Managed a $4,000 monthly Google Ads budget, achieving a 68% increase in conversion rates and maintaining a monthly rate of 6.3 on average (above industry average).
●Earned a Digital Marketing Certification from Udemy.
●Managed some partner relationships for marketing purposes (i.e., Justice Speakers Institute, 2nd Opportunity, etc.).
Senior Product Marketing Manager, Tessera Data, Inc., Remote 9/2021 – 9/2023
Collaborated with the Sales Enablement Manager to refine all enablement tools. Coordinated with product teams throughout development, translating product features into customer value, and ensuring alignment with marketing channels. Conducted research for competitive positioning and messaging, and customer persona definition. Generated diverse content including web pages, collateral, emails, blogs, and social media.
●Developed product marketing strategies targeting a $48 million revenue goal.
●Spearheaded campaigns with stakeholders, increasing Marketing Qualified Leads (MQLs) by 27% in one year.
●Improved Net Promoter Score (NPS) from +21 to +33, a 36% increase in the first year.
●Orchestrated strategies for national trade shows, surpassing MQL targets by 17% last year.
●Managed a $10,000 monthly Google Ads budget, achieving a 42% increase in conversion rates and maintaining a monthly rate of 5.4% (above industry average).
●Earned Core Product Marketing Alliance certification.
Product Marketing Manager, LMG Holdings, Raleigh, NC 2/2020 – 10/2021
Collaborated with product and sales teams throughout product development, effectively translating product features into customer benefits and crafting sales enablement tools. Authorized product claims to strengthen messaging effectiveness. Planned and optimized national trade show participation for maximum brand impact.
●Developed unique positioning, messaging, customer personas, and product claims, contributing to a $37 million revenue goal.
●Executed a $1 million national direct mail campaign, overseeing vendor relations, while achieving a 5.8% average response rate.
●Generated diverse marketing content, including websites, collateral, blogs, ads, and social media updates.
●Played an instrumental role in establishing strategic industry partnerships, aiding in achieving broader business goals and market expansion.
Product Marketing Manager, LexisNexis, Raleigh, NC 11/2018 – 11/2019
Coordinated with product teams in an agile development cycle, transforming product features into tangible client benefits for over 24 industry verticals. Managed multiple campaign elements like product literature, landing pages, email marketing, advertising, press releases, case studies, testimonials, social media, and web content.
●Developed and communicated the value of LexisNexis products, particularly Lexis Practice Advisor, through unique positioning and messaging, significantly aiding in achieving a $18.4 million revenue target for LPA.
●Collaborated with cross-functional teams including product development, UX, marketing, and account management to align with customer needs and create strategic marketing assets and campaigns, boosting market presence and adoption of Lexis Practice Advisor.
●Led various projects, focusing on KPIs, A/B testing, detail orientation, budget management, and timely execution, using both internal and external resources.
●Organized participation for the North American Research Solutions division in three major technology trade shows, generating significant booth visits and product demos, contributing to MQL goals.
Marketing & Research Manager, Craft Commercial Real Estate, Raleigh, NC 2/2017 –11/2018
Conducted in-depth research on competitors and market trends, offering key insights for the creation of unique service strategies for brokers. Performed assigned duties and tasks while providing assistance to team members for the attainment of set objectives.
●Managed the company's digital presence, including the website and social media platforms, achieving a 23% average increase in social media click rates.
●Developed compelling pitch presentations, securing two major listings with a total value of $7.5 million.
●Curated real estate listings and weekly blog posts, leading to an 18% rise in website traffic within the first year.
Marketing Manager, Structure House, Durham, NC 2/2015 –1/ 2017
Developed and executed a comprehensive market strategy to elevate brand recognition among the general public and clinical professionals, targeting new business acquisition. Conducted regular email marketing campaigns through Constant Contact, meticulously tracking results to assess and optimize campaign effectiveness. Designed and administered periodic surveys using SurveyMonkey to gauge and understand customer satisfaction levels, aiding in continual service improvement.
●Authored and published weekly blog posts, establishing a strong thought leadership presence and maintaining consistent audience engagement.
●Enhanced and managed the company’s digital footprint, resulting in a 27% growth in Facebook followers within a year and solidifying the brand's presence on Twitter, Pinterest, LinkedIn, and Instagram.
●Updated website content, including the integration of engaging video testimonials, contributed to a 22% increase in web page traffic.
●Organized monthly customer-focused events and participated in trade shows to promote brand awareness and foster connections.
●Produced and circulated a quarterly newsletter via email campaigns, ensuring regular communication with clients and stakeholders.
Education
Coursework towards a Master’s in Education (33 hours) Plymouth State University, Plymouth, NH
Bachelor of Science in Marketing Mount Mercy College, Cedar Rapids, IA
Associate Degree in Business Indiana University, Bloomington, IN
Courses & Certifications
Core Product Marketing Certification Product Marketing Alliance, 2023
Digital Marketing Course – 96 hours of coursework Udemy, 2025
Technical Skills
HubSpot, SalesForce, Marketo, Gemini AI, ChatGPT, Monday, Jira, Confluence, Asana, MailChimp, Canva, Vimeo, Gong, Google Ads, Google Analytics, Microsoft Tools, Creative Cloud, WordPress
References
Pete Andrews, CEO Reconnect, Inc.
****.*******@*********.**
Julia Williams, Co-Founder, Marketing Strategia (former boss at Tessera Data, Inc.)
*****.********@******************.***
Shavette Purvis, Head of Marketing, NC Solar Now, Inc. (former boss at LifeSafer)
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