Digital Marketing Specialist

Eugene Mason

Bull Run, Virginia ***** Cell: 847-***-**** Email: ************@*****.***

Professional Summary:

Web content manager with experience in B2B marketing, automation, HTML coding, creating digital campaigns, including developing SEO-friendly landing pages, email templates, and lead generation forms.

Technical Skills: WordPress/Drupal 8/Sitecore/EpiSever/Kentico HTML coding Ansira Sproutloud Salesforce Marketing Cloud Salesforce Wufoo SEO Google Analytics 4 CSS/HTML5 MySQL Python 3 Java Script CRM (Salesforce, Marketing Cloud) Adobe Creative Suites Bright Edge Zapier Unbounce

Education:

Georgetown University: Certificate in Generative A.I. for Team Productivity

Certificate in Digital Marketing

George Washington University: Certificate in Data Science University of Pittsburgh: B.A. Political Science

Full-Time Experience:

Aon Affinity Growth Marketing Team – Senior Specialist, Marketing & Strategy 09/2021 – 02/2025

●Develop and implement web/email campaigns to deliver budgeted/forecasted results

oUpdated and maintained web content/assets using Kentico (CMS).

oAutomated lead generation and integrated with CRM (Salesforce) to support revenue growth.

oDesigned and executed multi-channel marketing campaigns in Salesforce Marketing Cloud.

oCompleted over 150+ web projects per year including articles uploads that led to organic search new user traffic up 54% YoY (site-wide).

oCreated landing pages and lead generation forms with fields (email, last name, firm name etc.)

oLeveraged A.I co-pilot to streamline and reduce time spent on copywriting and metadata.

oIdentified routine tasks to automate with GenAI tools and integrated with daily workflows and more.

oManaged and resolved web-related ServiceNow tickets, ensuring timely updates, prioritization.

oManaged and maintained lead generation data, ensuring data hygiene and compliance.

oRemoved user experience blockers on forms thus submissions increased 21% YoY

oAutomated Contact Us forms to move data to the correct workflows, increasing revenue by optimizing the point of contact between customers, brokers and the sales team.

oTranslated learnings from data into actionable on-page web changes to improve SEO.

oUsed a SEO tool to increase keyword rank and thus experienced a 92% estimated traffic gain.

oManaged administrative tasks such as account management to provide access to applications/tools.

Consultant Experience:

Mondo Consultant – Richardson Sales Performance – CMS Administrator 03/2021 – 07/2021

●Created a learning app using a variety of content types including Practice Questions, Video/Image Assets, etc

Mondo– National Recreation and Park Association- Web Specialist 05/2020 – 11/2020

●Conducted website content management, maintenance, and updates - performed daily content updates and other duties utilizing the Optimizely (formerly Episerver) CMS tool

American Association for Justice (AAJ) - Web Content Specialist 10/2019 – 03/2020

●Conducted Drupal content migration to new CMS including event and resources pages from old website.

Experis Group - ICF Consulting - Web Content Specialist 04/2019 – 10/2019

●Provided web content management support for child welfare system, including updating content as requested

NAFSA – Nonprofit HR – Drupal 8 Migration Coordinator 04/2019 – 08/2019

●Utilized wireframes to create and organize a hierarchical web taxonomy by using tags with Drupal 8 fields including author and publish dates

National Association of Realtors - Web Content Specialist 07/2018 – 03/2019

●Optimized web channels of the NAR site to ensure that it addressed the goals of the association

No Labels & CLS Strategies - Non-Profit Digital Fellowship 09/2017 - 06/2018

United States House of Representatives – Internships 01/2016 – 8/2017

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