Go-To-Market Scrum Master

Carol Griffin

Phone: 972-***-**** Email: *************@***.*** LinkedIn: linkedin.com/in/carol-griffin Proven seasoned IT leader with extensive experience in enterprise program delivery, large-scale digital transformation and change management adoption driving C-level strategy, and continuous improvement across global teams.

At AT&T, I led high-impact programs from concept through execution and aligning business Roadmap execution, OKRs, stakeholder alignment, end-to-end Go-to-Market delivery with scalable technology solutions, operational excellence and business growth.

With deep expertise in Agile, Waterfall, and hybrid methodologies, software implementation, end-to-end product delivery within complex, fast-paced frameworks with budgets exceeding $100M. Delivered 100+ cross-functional software releases, accelerating business outcomes, programs spanning CRM, Cloud (Azure/AWS) 5G. Reduced defects by 90%, improved development velocity by 40%, and led Agile governance standardization. My initiatives resulting in a 20% sales increase and 15% boost in customer satisfaction and engineered $132M in revenue recovery and $50M monthly post market conversion across 30M subscribers. Trusted advisor in enterprise program strategy, risk management, vendor alignment, and multi-channel transformation delivery.

Key Skills:

• Customer-Centric Delivery: Known for aligning execution to business value, ensuring customer goals and impact are front and center.

• Strategic Stakeholder Engagement: Skilled at translating complex requirements into actionable plans and clear roadmaps for executive and team alignment.

• Empathetic, Transparent Leadership: I foster trust, accountability, and high performance through open communication and purpose-driven leadership.

• Cloud Platforms: Azure, AWS, Google Cloud Platform (GCP), SaaS delivery, cloud-native architecture.

• DevOps & Automation: CI/CD pipelines, Infrastructure as Code (IaC), GitOps, Kubernetes, Docker, Terraform.

• AI & Data Strategy: Machine Learning (ML), Predictive Analytics, RPA (Robotic Process Automation), Data Governance.

• Cybersecurity & Compliance: Familiarity with ITIL, Zero Trust Architecture, and security risk frameworks.

• Product & Portfolio Management: Roadmap execution, OKRs, go-to-market strategy, and cross-functional delivery.

• Stakeholder Engagement & Tools:

Power BI, Tableau, Salesforce, Jira Align, ServiceNow, Confluence, GitHub, Microsoft 365, Workday, Zoom. Certifications:

SAFe® Product Owner/Product Manager, Scaled Agile, Inc:

SAFe® Scrum Master, Scaled Agile, Inc.

SAFe® Agilist, Scaled Agile, Inc.

Professional Scrum Master, Scrum Alliance

AI in Infrastructure & Construction Projects, PMI

Practical Application of Gen AI for Project Managers, PMI

Generative AI Overview for Project Managers, PMI PROFESSIONAL EXPERIENCE

Lead Project/Program Manager, AT&T, 06/2021 – 03/2025

• Spearheaded enterprise-wide technology programs across Agile and Waterfall frameworks for one of the world’s top telecom giants.

• Directed multimillion-dollar application migrations, product implementations, and digital initiatives in cloud, CRM, 5G, and broadband domains.

• Drove transformation across 100+ teams, aligning product, engineering, and vendor stakeholders to deliver cross-functional Go to Market software releases valued at over $100M.

• Attained a 90% reduction in defects by redesigning QA workflows and integrating comprehensive cross- functional test case reviews, drastically improving go-live product quality.

• Standardized Agile governance and ensured SDLC compliance, enabling consistent delivery metrics, milestone tracking, and performance improvements.

• Advised on strategic product planning, translating C-level objectives into actionable roadmaps that accelerated CRM integration, boosting sales and satisfaction KPIs by 20% and 15% respectively.

• Enhanced stakeholder engagement by streamlining vendor coordination and establishing robust risk and communication protocols across the organization.

IT Senior Business Manager, AT&T, 03/2004 – 06/2021

• Led long-term business planning and cross-departmental technology programs, acting as the strategic bridge between marketing, operations, and IT for emerging tech rollouts, including Azure, AWS, Fiber, and pricing innovation.

• Achieved a 99% project success rate through resource optimization, mentorship across teams, and agile coaching, while containing costs without compromising quality.

• Reduced development cycle times by 40% by implementing automated specification translation between marketing and technical teams, accelerating the delivery of key business products.

• Orchestrated pricing strategy launches, collaborating with finance, product, and customer-facing teams to introduce competitive service models that improved time to market.

• Functioned as the Subject Matter Expert (SME) resolving complex support issues and aligning innovative solutions with market trends and internal capabilities.

• Pioneered the roadmap development for 5G and Cloud initiatives, delivering programs on time and under budget while aligning with the enterprise tech objectives. IT Manager, System Conversions, AT&T, 05/2001 – 03/2004

• Owned enterprise revenue assurance and billing system transformation efforts, detecting revenue leakage and executing large-scale market conversions impacting millions of subscribers.

• Recovered $132M in annualized revenue by engineering and overseeing a predictive analytics process to identify billing anomalies and leakage.

• Facilitated end-to-end system conversion across 48 markets, changing over 30M subscribers and generating a

$50M monthly uplift in revenue post-deployment.

• Collaborated with cross-functional departments to recommend solutions that enhanced quality and productivity, reinforcing the ability to work effectively as a high-level leader.

• Achieved an 80% improvement in billing accuracy by auditing legacy platforms, addressing root causes, and fast-tracking interventions by development teams.

• Maintained revenue integrity through proactive escalation of market- specific findings, significantly reducing downstream operational issues.

Awards:

• Received Key Contributor Awards at AT&T for my contributions for superior project execution, integrity, enthusiasm, and team morale.

• Received AT&T Connection Award for successfully implementing a complex project utilizing customer centric, simplicity, empathy, passion, and pride to serve the customer first.

• Consistently demonstrated exceptional project performance, exceeding management objectives.

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