Integrated Marketing & Event Specialist Brand Partnerships

Tos Sasitorn

New York, NY 917-***-**** *********@*****.*** www.linkedin.com/in/tsasitorn www.impactbytos.com Profile

Market-savvy department leader with over 15 years of experience in sales and digital integrated marketing across industries including clothing, music, food, books, entertainment, and hospitality. Skilled in building strong client relationships, launching dynamic campaigns, and driving customer engagement through strategic, trend-informed marketing approaches. A seasoned professional with expertise in sales management, performing arts marketing, social media, and special events. Experience

TRADE MARKETING & COMMUNICATIONS MANAGER PARAMOUNT GLOBAL APR 2022 – JUN 2025

· Created meaningful external programming special events that enable and support Paramount Advertising Sellers to connect with their Holdco clients and agencies.

· Collaborated with Holdco agency partners (Spark, GroupM, IPG, dentsu, OMG, Horizon) on thought leadership activations with feedback and event satisfaction succeeding industry benchmarks.

· Led 360 execution of trade events, conferences, and summits that raised up to $20K+ for nonprofits.

· Curated Ad Sales Division's programming for internal special events programming

· Managed all budgeting of Paramount Advertising’s charitable giving philanthropic sponsorships

($700K budget) and trade partnership event activations ($160K budget).

· Coordinated ticketing and attendance for SVP executives and above, as well as Paramount Global and CBS talent, for external event Galas.

· Facilitated talent requests from internal teams, partners, and external brands.

· Oversaw marketing collateral creation with Design team to ensure brand consistency.

· Developed and created marketing decks setting a new standard for post-event activation.

· Directed Trade Marketing budget, including vendor requisitions, invoicing, and payments. MARKETING DIRECTOR NATIONAL LGBTQ TASK FORCE SEP 2016 – MAR 2022

· Supervised a team of 10 content creators and community managers.

· Developed email marketing and social media marketing (paid, earned, and owned) strategy, using trends, best practices, & analytics resulting in $1 million in ticket sales revenue for the festival.

· Worked directly with talent and influencers on social promotions marketing.

· Managed $100,000 annual budget for Winter Party Festival marketing, communications, & fundraising department.

· Directed the creation of optimized content development (creative graphics and written copy) for social channels, including content calendars to align with campaign initiatives.

· Organized paid social strategy (sponsored ads, paid social media posts) that garnered a reach of over 425,000 acquisition customers with active engagement of 1.7 million impressions

· Created original editorial content and supervised the creative direction of all promotional videos.

· Created and delivered periodic data analytics reports to the marketing committee and festival management.

· Collaborated directly with brands and agencies on joint promotions (Bacardi, Absolut). Page 2

SOCIAL MEDIA MANAGER THE SOCIAL EDGE SEP 2016 – MAR 2022

· Created digital strategies and content for George Takei’s social media and channels, reaching 30M+ followers and 27M monthly web sessions.

· Led marketing and digital strategies for clients including Uber Facts (20.2m followers), Pride Live Inc.

(23.7k followers), Kinky Boots (415.5k followers), and The Roddenberry Foundation (23.5k followers).

· Curated original online video series for global creators, managing relationships and coordination to achieve 6M+ annual views.

· Expanded and led e-commerce strategy for apparel and gifts, generating $60K in additional revenue.

· Organized paid strategy and monetization of high-performance content.

· Analyzed data to compile and present monthly performance reports leading to actionable insights, for in-house social media accounts and external brand campaigns.

· Executed social media marketing campaigns and initiatives across all platform channels, including expert knowledge of Facebook, Twitter (X), Instagram, TikTok, YouTube and LinkedIn. RETAIL SALES MANAGER CARNEGIE HALL CORPORATION JUN 2006 – OCT 2014

· Managed product development and branding for Carnegie Hall and supported marketing’s ticket and subscription initiatives.

· Developed and curated Carnegie Hall’s annual branded merchandise and e-commerce strategy.

· Supervised $300,000 annual retail budget for the Carnegie Hall marketing department.

· Directed all musical artist talent signings and meet-and-greet special events.

· Oversaw Carnegie Hall merchandise inventory, vendor relations, orders, and shipments.

· Collaborated across departments to support front-of-house concert operations.

· Reported daily sales, purchases, inventory, and budgeting to the Director of Marketing and Chief Finance Officer.

Education

M.P.A. IN PUBLIC ADMINISTRATION JUN 2011 BARUCH COLLEGE, NEW YORK, NY B.A. IN SOCIOLOGY JUN 2006 PURCHASE COLLEGE, PURCHASE, NY Skills & Abilities

· Accounting & Budgeting

· Influencer Partnerships

· B2B Client/Brand/Agency Relationships

· Proficient with POS systems

· Canva/Adobe Suite

· Salesforce/Airtable

· Excellent interpersonal and communication skills

· Music, Entertainment, & Pop Culture enthusiast

· Event Marketing

· Project Management

· Paid Social Media Analytics

· Google/YouTube Analytics

· Google Suite/Microsoft Suite

· Tessitura/Raiser’s Edge

· Poised under pressure

· Fun and energetic

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