Bachelor of Arts degree in Public Relations and Advertising

BRIANA WILLIAMS

T: 929-***-**** E: **********@*****.***

PROFESSIONAL SUMMARY

Enthusiastic and meticulous Public Relations and Advertising graduate with firsthand experience in client services, media relations, and brand representation. Bringing a solid foundation in media writing, event planning, and social media strategy, supported by a diverse background in retail, publicity, and grassroots advocacy. Adept at crafting press materials, managing visual merchandising, and engaging with diverse audiences, combining creative thinking with organizational precision. Proficient in Adobe Creative Cloud, Microsoft Office, and PR search tools, eager to contribute skills to dynamic teams in communications, media, and marketing environments.

SKILLS

• Media Writing & Editing

• Public Speaking &

Presentation

• Market & Media Research

• Digital Content Creation

• Editorial Support

• Time & Project

Management

• Social Media Strategy

• Event Coordination

• Brand Messaging &

Storytelling

• Client & Stakeholder

Communication

• Crisis Communication

Awareness

• Adaptability & Creative

Thinking

EXPERIENCE

Client Services Manager, Premium Retail Services 12/2016 to 05/2019

• Executed on-site client visits to audit and maintain high-impact visual merchandising displays for top-tier tech brands including Hewlett Packard, Hyper X, Nest, Razer, Roku, and Oculus.

• Supported assisted sales initiatives across major retail chains such as Best Buy, Lowe's, Micro Center, PetSmart, Toys“R”Us, and Walmart, enhancing customer engagement and driving product visibility.

• Delivered in-store training sessions on new product launches and updates for brands like August, D-Link, Play Fusion, Royal Canin, TCL, and Yamaha, ensuring frontline staff were well-informed and brand-aligned. Entertainment Publicity Intern, Big Picture Media 01/2018 to 04/2018

• Drafted and edited media alerts, press releases, and press kits to support publicity campaigns for entertainment clients.

• Compiled and formatted targeted media contact lists using PR search engines and databases to optimize outreach strategies.

• Monitored media coverage and assembled media clips to track campaign performance and client visibility.

• Assisted in the coordination of press events and interviews, ensuring seamless communication between clients and media outlets.

• Conducted industry research to identify emerging trends, media opportunities, and competitive positioning. Sales Associate & Cashier, Target 06/2015 to 12/2016

• Provided personalized customer service by assisting guests with product sizing, availability, and in-store navigation, ensuring a positive shopping experience.

• Maintained visually appealing and organized merchandise displays in alignment with corporate visual standards.

• Operated point-of-sale systems efficiently, processing transactions accurately and handling cash, credit, and returns with professionalism.

• Resolved customer concerns promptly and courteously, demonstrating strong interpersonal and critical thinking skills.

• Collaborated with team members to restock shelves, manage inventory, and support store-wide promotional events.

• Adhered to safety and loss prevention protocols, contributing to a secure and efficient retail environment. Field Canvasser, Grassroots Campaigns 06/2016 to 07/2016

• Engaged with the public to raise awareness about legal discrimination faced by the LGBTQ+ community, effectively communicating complex civil rights issues in a clear and empathetic manner.

• Represented the American Civil Liberties Union (ACLU) in high-traffic areas of New York City, securing individual donations and building grassroots support for civil liberties initiatives.

• Utilized persuasive communication techniques to educate diverse audiences and encourage civic participation.

• Maintained accurate records of donor interactions and contributions, ensuring data integrity and campaign accountability.

• Collaborated with team members to meet daily outreach goals and contribute to the overall success of the campaign. EDUCATION

Bachelor of Arts Degree: Public Relations and Advertising The City College of New York - New York, NY

Class of 2018

COURSES

• Advanced Grammar

• Advertising & PR Production

• Event Planning

• Market Research

• Public Relations Writing

• Social Media Strategies

• Speech Foundations

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