Senior Sales Coordinator

CARI WICK

Vancouver, WA / N. Portland, OR 509-***-**** **********@*****.***

PROFESSIONAL SUMMARY

Senior Sales Coordinator with 15+ years driving sales growth, streamlining operations, and leading cross-functional teams. Proven ability to manage $5M+ in inventory, implement process improvements that cut costs, and open new revenue streams through wholesale and e-commerce channels. Recognized for leadership, data-driven decision-making, and delivering measurable business results.

CORE COMPETENCIES

Sales Operations Inventory Management Process Improvement E-commerce Strategy Logistics & Supply Chain Coordination CRM Management (SAP, Toyota Industrial Equipment CRM) Forecasting & Reporting Team Training & Leadership Contract Negotiations Cross-Department Collaboration

PROFESSIONAL EXPERIENCE

Mid-Columbia Forklift, Inc. — Yakima, WA

Senior Sales Coordinator / Used Equipment Executive Administrator (2008 – 2021)

- Directed operations for 15 Account Managers across 4 locations; managed $5M+ inventory portfolio.

- Created new wholesale and e-commerce channels, generating annual sales increases of 10–15% and establishing recurring revenue streams.

- Designed and implemented a live inter-branch transfer log, reducing transfer delays by 30% and improving communication between Sales, Rental, Parts, and Service.

- Developed and enforced inventory replenishment plans, eliminating stock-outs and reducing excess inventory costs by 15% annually.

- Streamlined lease return and trade-in policies, improving turnaround time from 3 weeks to 5 business days.

- Produced detailed executive reports on sales performance, commissions, and operational KPIs used by CEO and VP for strategic decision-making.

- Won Toyota Industrial Equipment’s “Voice of the Customer” award for increasing customer satisfaction survey participation by 200%, boosting dealership ratings.

- Trained and onboarded new hires in CRM systems, sales processes, and vendor relations; reduced ramp-up time for new Account Executives by 25%.

- Negotiated supplier agreements that cut procurement costs by 8% while maintaining quality standards.

Strategy Software — Mill Creek, WA

Sales Assistant & Data Analyst (2004 – 2008)

- Supported VP of Sales with competitive market research, sales analytics, and software demo coordination.

- Delivered 100+ live WebEx sales demos to prospective clients, contributing to 20% year-over-year revenue growth.

- Managed trade show logistics for U.S. and Canadian events, securing venues, coordinating travel, and overseeing booth setup/tear-down.

- Developed NDAs and contracts; streamlined signature collection via DocuSign, reducing turnaround time from 5 days to 24 hours.

Oriental Furniture Warehouse — Seattle, WA

Store Manager (1996 – 2004)

- Managed retail store operations for Asian imports and home furnishings; led purchasing, staffing, and inventory control.

- Coordinated international shipping of goods from port to store, ensuring timely delivery and quality control.

- Designed and produced product “look book” catalogs, increasing in-store sales by 12%.

- Built relationships with interior designers and staging companies, driving repeat business.

EDUCATION

Associate of Arts (AA), Web Design — Edmonds Community College, Edmonds, WA

Certificate: Leadership & Business Relations

TECHNICAL SKILLS

SAP CRM Toyota Industrial Equipment CRM Microsoft Office Suite Google Workspace DocuSign E-commerce Platforms

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