Social Media Digital Marketing

UROOJ JAWED

Marketing & PR Specialist

713-***-**** *****.*****@*******.*** urooj-javed Richmond, TX Legally Authorized to work in the United States of America CORE SKILLS AND COMPETENCIES

Brand Strategy & Management

Digital Marketing & Social Media

Creative Storytelling & Content Strategy

Influencer Marketing & PR

Integrated Marketing Campaigns

Data-Driven Marketing & Consumer Insights

360 Marketing & Advertising

Cross-Functional Team Leadership

Media Planning & Buying

Market Research & Competitive Analysis

Performance Marketing & ROI Optimization

Stakeholder & Client Relationship Management

PROFESSIONAL EXPERIENCE

Creative Strategist & Brand Communications Lead Unilever Pakistan July 2023 – November 2024 Directed multi-platform influencer campaigns across Instagram, TikTok, YouTube, and Facebook, boosting engagement by 35%. Developed and implemented data-driven brand strategies that enhanced Unilever’s market positioning and customer engagement. Lead the execution of integrated marketing campaigns across digital, Above the Line, and Below the Line channels to drive brand growth that lifted category sales by up to 18% during peak periods.

Collaborated with cross-functional teams, including product, sales, and creative, to ensure cohesive storytelling and brand consistency. Optimized campaign performance using data analytics, increasing content reach by 25% and lowering CPC by 18%. Oversaw content creation for Television Commercials, Digital Video Campaigns, and social media, ensuring alignment with brand objectives. Senior Creative Manager Ogilvy Pakistan May 2022 - July 2023 Led influencer collaborations for Coca-Cola’s full beverage portfolio (Coca-Cola, Sprite, Fanta) across the MENA region, achieving an average 40% engagement rate on influencer-led campaigns.

Managed and partnered with 150+ influencers, securing a combined audience reach of 30M+ and driving measurable increases in brand awareness Developed and launched Coca-Cola FIFA World Cup, Sprite Heat & Spice, and Fanta Snacking campaigns, generating a 20% uplift in social media engagement and increasing follower base by 15%.

Managed end-to-end campaign planning, execution, and performance analysis for clients including Foodpanda and UBL. Led a team of creative professionals to produce Television Commercials, Digital Video Campaigns, and digital content, maintaining brand authenticity. Directed influencer-driven campaigns for GSK, Morinaga, JS Bank (Zindigi), and Colgate Palmolive, increasing client social engagement by 20%. Produced monthly content calendars and social media assets to maintain consistent audience engagement. Led the planning and execution of influencer-driven campaigns, enhancing brand awareness and customer acquisition. Collaborated with design, media, and strategy teams to deliver campaigns on schedule and within budget. Developed innovative storytelling and brand narratives, strengthening consumer connection and loyalty. Digital Strategist & Creative Executive Ogilvy Pakistan October 2019 - July 2021 Spearheaded digital marketing strategies for brands including EBM, Candyland, Engro, Bank Alfalah, PUBG Mobile, and Lifebuoy. Increased organic engagement rates by 22% through optimized content formats and posting strategies. Coordinated influencer activations to build brand credibility, contributing to a 10% lift in brand recall. Conceptualized and produced Digital Video Campaigns, branded content, and digital storytelling initiatives to enhance brand perception. Conducted competitor analysis and market research to refine customer targeting and brand positioning strategies. Managed influencer partnerships and social media activations to strengthen brand credibility and consumer trust. Developed data-driven performance reports, leveraging insights to optimize content strategies and digital ROI. Campaign Manager DIGITZ August 2021 - May 2022

On-Field Marketer Red Bull Pakistan August 2017 – May 2019 Organized and supported cultural and sports events to enhance brand engagement and visibility. Conducted on-ground visits to monitor and maintain Red Bull accounts. Opened new retail and hospitality accounts, increasing sales in key territories by 15%. Contributed to increased sales through direct engagement and strategic planning. EDUCATION

Bachelors of Media Science 2019

SZABIST Karachi, Pakistan

ACHIEVEMENTS

Rising Star Award – Ogilvy Pakistan (2023)

Most Mission Hours Covered in a Month – Red Bull Pakistan PROFESSIONAL DEVELOPMENT

Certification in Humanistic Integrative Counselling at CPPD Pakistan

Contact this candidate