Social Media Communications Manager

STRATEGIC COMMUNICATIONS LEADER & BRAND STORYTELLER

Integrated PR & Social Media Strategy Public & Media Relations

Influencer & Ambassador Partnerships

Digital Content Strategy, Creation & Curation

Reputation & Community Management Consumer Engagement & Experience

Executive Communications & SME Thought Leadership

Media Entertainment Gaming Events Retail Telecomm Medical Technology

Strategic communications leader with experience driving integrated social media and public relations strategies for global brands. Adept at managing agency partners, leading high-performing teams, and cross-functional collaboration in delivering creative, data-driven campaigns that elevate brand presence and engagement across social and earned media channels.

PROFESSIONAL EXPERIENCE

Orthofix Medical Inc. May 2021 - present

Renowned global medical technology company providing technologies that heal musculoskeletal pathologies and life-changing solutions to patients around the world.

Senior Manager, Global Corporate Communications & Social Media, February 2024 - present

Global Corporate Communications Manager, January 2023 – February 2024

Corporate Communications Manager, October 2021 – January 2023

Contract Digital Content Strategist, May 2021 – October 2021

Leader on the global marketing and communications team, designing and executing communications strategies and programs to advance company-wide narratives across multiple channels, including press releases, executive and organizational announcements, product launches, technology projects, and employee engagement.

Leads global social media strategy, overseeing content creation, community engagement, and reputation management across B2B and B2C channels.

Developed and executed analytics-driven campaigns, increasing social reach by 16% and engagement by 24% in 2024.

Revised and governed social media policy to FDA standards; implemented social listening, crisis management, and rapid-response protocols.

Managed end-to-end internal communications, raising unique open rates to 93% and maintaining a 95% satisfaction rate among stakeholders. Elevated the internal communications strategy, execution, and function, working with leaders to frame solutions to emerging issues and designing and executing communication strategies that distill complex information and translate company strategy to 1,500+ dispersed and diverse employees.

TRUEPOINT COMMUNICATIONS June 2019 - May 2021

Top 100 integrated communications agency

Account Director, Digital Media

Led digital communications for Fortune 10 and retail clients, among others. Collaborated with client leadership to design and execute communications strategies aligned with business objectives, including social media campaigns, social listening programs, community engagement, messaging, and key metrics. Managed a high-performing 30-person team, recognized by PR News as Best Social Media Team of the Year for 2021.

Oversaw 30+ social media accounts, gathered and evaluated conversation, emerging trends, crises, and celebrity and high influencer mentions, collaborating with teams across the organization while recommending approaches and executing responses to manage issues, protect, and successfully champion the brand.

Team Lead on a high-volume account with 562K social mentions and 118K positive engagements in 2020.

Community manager of the year in 2020 for AT&T for crafting a tweet that held the highest engagement of the year with more than 425 comments, 1.3K retweets, and 4.4K likes.

Provided leadership in building the agency’s social media and community management team; implemented and standardized processes and written communications to ensure best practices and success.

JACKIE SMITH + CO February 2017 - June 2019

Media and public relations firm providing specialized consultation services and coordination of media events.

Director of Public Relations Consultant

Provided marketing communications, media, and public relations services to clients, including nonprofit healthcare system Baylor Scott & White, financial services company Blucora, nonprofit organization the State Fair of Texas, Dallas International Film Festival, Dallas VideoFest, FanExpo Dallas, Six Flags Over Texas, and VR/AR tech startup MergeVR. Constructed creative strategies to connect PR and social media to business goals.

Designed and executed the State Fair news content plan, coordinating broadcast interviews and social media shoots, generating 21K media mentions and 5B impressions for the event welcoming 2.2M visitors.

Oversaw more than 200 talent and high-profile guest appearances for DIFF annually, negotiating benefits while adhering to budget.

Led Fan Expo Dallas 2018 PR team for the pop culture convention of 60K attendees, 200+ media outlets, 600+ pieces of coverage and celebrity guest interviews, beating previous media coverage of large-scale entertainment event.

GAMESTOP February 2013 - February 2017

Video game, consumer electronics, and gaming merchandise omnichannel retailer

Corporate Communications Manager, June 2013 – February 2017

Contract Communications Coordinator, February 2013 – June 2013

Spearheaded external communications for a Fortune 500 company with 7K retail stores and 45K employees globally. Crafted plans focused on growing the presence of the company and initiatives, enhancing brands and storytelling, and providing strategic counsel, securing opportunities to support business goals.

Grew and maintained media coverage to 6K+ media mentions monthly and share of voice to 58-67% by expanding focus on coverage opportunities and executing a cohesive, actionable, and sustained strategy.

Exceeded merchandise sales targets by 100% in key markets and online after activating a PR plan from inception

to launch in less than a week. Developed stories and events to promote merchandise, identified and media- trained staff, and executed plan in five days, resulting in 300 stories and 9M impressions.

As company spokesperson, built a team of 40 designated spokespersons and subject matter experts, increasing media appearances by 40% and thought leadership opportunities by 25%. Designed and delivered training, resulting in a 95% success rate in articulating brand messages across all media interactions.

Established and grew corporate LinkedIn, Twitter, and internal employee social media channels, increasing follower base by 200% and boosting employee engagement rate by 85% within 6 months; implemented content calendar strategy resulting in 30% increase in social media-driven website traffic.

Additional Experience: Head of Public Relations, Funimation Entertainment; Manager, US Public Relations, HIT Entertainment; print, television, and radio journalist and content producer.

EDUCATION

Bachelor’s Degree in Political Science with a minor in Radio, Television, Film

University of North Texas

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