Digital Marketer, Copywriter, Corporate Communications

Mariah Bentsi-Enchill

New York, NY. 857-***-****

**************@*****.*** linkedin.com/in/mbenchill Portfolio Education

Boston College, Bachelor of Arts, Chestnut Hill, MA 2016 - 2020 Major: Communications; Minor: Women & Gender Studies. D5in10 Ad Academy Copywriting Student April - June 2025 Droga5

●Completed 12-week copywriting and concepting training with Droga5 creative directors, producing spec campaigns and refining strategic storytelling skills.

Professional Experience

SOCIAL MEDIA STRATEGIST - freelance Sep 2024 - March 2025 Yellow Party NYC, New York

● Increased Instagram and TikTok engagement by 40% by developing UGC-style content frameworks and trend-driven campaigns tailored to Gen Z cultural behaviors.

●Guided content production by leading a creative team (photo, video, design), resulting in a 3x ROI in paid media performance.

●Collaborated cross-functionally with brand partners and event sponsors to create messaging strategies for activations and influencer campaigns.

●Wrote and delivered content briefs for in-house creatives and editors, streamlining tone-of-voice and visual direction across formats. MARKETING COMMUNICATIONS COORDINATOR - contract July 2023 – Jan 2024 Munich Reinsurance, New York

●Led UX-focused website relaunch by rewriting copy, optimizing messaging, and incorporating translated content, resulting in improved bounce rate and site engagement.

●Developed and executed internal and external campaigns, blending storytelling with business goals across email, newsletter, and social formats.

●Wrote, designed, and distributed email content, social posts, and digital ads using Adobe Creative Suite and Canva, aligning creative with brand voice and KPIs.

●Reported on campaign performance and engagement metrics, presenting insights that improved email open rates and social content iteration.

SOCIAL STRATEGIST - freelance Nov 2022 - April 2023 Vyntage Media, New York

●Built content partnerships with micro-influencers to launch the Unspoken Rules campaign, newsletter, and member-driven events targeting the African diaspora.

● Increased email subscriber engagement by 25% by optimizing content hooks, visual layout, and subject line copy across platforms.

●Developed trend reports and audience insights to guide creative testing and inform campaign iterations, contributing to 50% growth in Instagram reach.

●Translated testing results into creative refinements, identifying high-performing visual and messaging formats for continued use. CORPORATE COMMUNICATIONS SPECIALIST - full time Oct 2020 – Sep 2022 IBM, New York

●Crafted LinkedIn and internal content for IBM’s thought leadership and employee campaigns, blending brand messaging with trending industry narratives.

●Designed and launched executive messaging strategies across newsletters, blogs, and internal social platforms, increasing leadership engagement scores by 15%.

●Partnered with PR teams and creative departments to write branded content, press releases, and multimedia campaign materials.

●Managed communications for major global and regional events, ensuring consistent tone and design across touchpoints.

●Produced social campaigns for culturally significant events, leveraging storytelling and digital platforms to celebrate employee diversity.

Skills & Tools

Creative & Content Strategy Campaign briefing Creative frameworks Messaging development Brand storytelling Cross-functional collaboration Performance reporting A/B testing Social: TikTok, Instagram, Meta Ads, YouTube Shorts Photoshop InDesign Canva CapCut Final Cut Pro Airtable Acoustic Mailchimp Adobe Experience Manager Sharepoint Slack Riverside

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