Client Services Creative Director

VITAE: DEAN G. TONKIN - **** **TH AVENUE WEST -

SEATTLE, WA 98119-2526 - 206-***-****

**********@*******.***

BUSINESS BACKGROUND & PUPOSE

My career has been as a significant Creative asset for profit-center-oriented, advertising and marketing companies/agencies; and for sole proprietorships, SBA companies, and corporations involved in the marketing and sales and client services of consumer products, athletic and sports-focused enterprises of all sizes, and philanthropic foundations through America.

KEY CAREER RESPONSIBILITIES

* Corporate stewardship: Possesses a holistic understanding of the corporate goals and major brand plans across the department.

* Consumer insights: Understands what drives consumer behavior and can apply that knowledge to create marketing strategies and deliver solutions that lead to the achievement of business goals.

* Brand plan execution: Ability to execute and deliver results on brand strategy. Manages the tactics, planning, forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.

* Teamwork: Drives results with cross functional teams through collaboration and accountability. Keeps an open mind, includes others, shares information, creates a learning environment and fosters a culture of involvement. Collaboration, integrity, trust and respect are paramount.

* Project Management: Ability to manage projects across the company and complete on-time. Effectively develops and executes creative briefs, agency briefs, project plans with deadlines and KPIs.

* Metric driven: Understanding and tracking of key marketing metrics and return on investment of marketing spending and programming.

BUSINESS

Drove Golf Performance Development to elite levels as the Founder & Inventor – Groover Golf USA

Revolutionized soft cover book manufacturing as the Managing Director – Norfin International/TUBIND

1.Invented Proprietary Machinery systems, Laser technology, Holder of 4 USPTO Patents.

Revitalized corporations with target and niche market research as V.P. & Research Director - Gilmore Consumer Behavior Research

Energized national and international corporations' products and services to become significantly profitable as V.P. Creative Director – N.W. Ayer Advertising & Marketing * Creative Director - McCann Erickson

Amassed market dominant audiences for network and local programming as the KIR0-TV – KIRO VIDEO EXECUTIVE PRODUCER

Grew gross revenue of the Summit Race Department from less than -$3,000.00 to $400.000.00 in 25 years as Manager and Head Coach

CONSUMER PRODUCTS MARKETING & ADVERTISING

Package Goods

Beverages – Soft Drinks, Beer, Wine, Spirits

Banking & Finance

Sporting Goods

Apparel & Shoes

Furniture

Machinery Manufacturing

Automobiles & Trucks

ACADEMIC & Professional

BA University of Washington

Graduate Studies – UofW

Pre-doctoral Teaching Assoc. Marketing & Consumer Behavior Research

Boyne Corp. Business Practices (Summit U) and Computer Resources Protocols and Practices

Courses and Certifications by multiple National Coaching Associations for Golf & Ski Racing

ADVERTISING & CREATIVE AWARDS – Print, Television, Radio,

List upon request

MILITARY

Army Enlisted. & Navy Officer – Public Affairs (retired)

MARITAL STATUS

Married – Two Adult Children – Three Grandchildren

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