Senior Copywriter

Robert Rivenbark, Sr. UX Copywriter/Creative Director for the Fortune 1000

Atlanta, GA, USA, 310-***-****, ************@*******.***,

https://www.linkedin.com/in/robert-bob-rivenbark-m-a-50658138/

www.bobthewriter.carbonmade.com

SUMMARY

Dynamic Senior Copywriter/Creative Director/Video Scriptwriter-Producer, and prize-winning published #1 Amazon Best Seller novelist, with 10+ years of experience in leading short- and long- form UX digital content creation—including UX research, SME coordination, SMS, video production and A/B testing. Proven expertise in crafting SEO-compliant B2C and B2B strategic campaigns, particularly for emerging technologies in the financial services, wireless communications, retail and software industries. Achieved significant results, including doubling sales for a major client and driving successful rebranding campaigns for companies in the Fortune 100, 500 and 1000. Experienced and active on social media platforms such as TikTok, Instagram and Facebook. Used Adobe Workfront project management software at three companies: Lang LaSalle (JLL), Home Depot, and AT&T. Eager to leverage strong writing abilities and strategic insights to drive engagement and support the content needs of potential employers, using Microsoft Office, Figma, Conductor enhanced SEO compliance software and ChatGPT for conducting queries and researching strategic projects. See online portfolio and LinkedIn profile for additional detail.

SKILLS

Microsoft Office Suite

Adobe Workfront & Acrobat

Conductor SEO Enhancement Software

Figma

ChatGPT

08/2018 – Present

Senior UX Content Writer/Creative Director, Long-term Contracts, Lanieakea Productions LLC

Atlanta, USA

Orchestrate bottom-line-boosting rebranding initiatives and market share expansion campaigns for clients in the Fortune 500 and 1000. Increased sales for clients 20 to 40%.

Spearhead strategic campaigns with marketing program managers, internal SMEs and stakeholders to identify consumer buying trends, competitive headwinds and tailwinds.

Use strategic insights to guide approaches for creative campaigns that meet customer needs and business goals.

Execute content in partnership with motion graphic designers, art directors, and video production managers, for campaigns that include UX digital online content and videos with strong appeal to target audiences.

Use Figma and Conductor SEO enhancement software to develop SEO-compliant strategic approaches for multi-device online and mobile experiences for financial service offerings, retail products, social media-based education, product and service launches, product information, and tools.

Use ChatGPT to conduct queries and facilitate research and strategy development.

Write and edit copy decks that reflect brand standards and content design best practices.

Clients include:

oNCR Voyix – through Robert Half (2018-19)

oKimberly-Clark – through US Tech Solutions (2019)

oFLEETCOR Technologies Inc. – through Robert Half (2020)

oThe Home Depot – through Insight Global (2020-21)

oSafe-Guard Products International – through Robert Half (2021-22)

oLowe’s – through Strategic Staffing Solutions (2022-23)

oBrandessencesolutions.com (short-term contracts 2015-2025)

oAtchity Productions, LLC. (currently creative directing rebranding campaign for The Writers Lifeline 2025 via Laniekea Productions, LLC)

08/2023 – 03/2025

Video Content Manager/UX Digital Content Creator-Editor, AT&T

Atlanta, USA

Spearheaded campaigns with marketing program managers, internal SMEs and stakeholders to identify wireless technology consumer buying trends, to guide strategic campaigns using UX digital content and video-based creative.

Scripted and produced consumer-focused promotional videos for AT&T Wireless products of strategic business partners such as:

oT-Mobile

oApple

oSamsung

oGoogle

Click-throughs to att.com increased 28%.

Researched and authored UX digital thought leader articles on the global implications of 5G wireless technology that increased click-throughs to att.com landing pages.

07/2015 – 07/2018

Senior UX Copywriter/Video Producer, Jones Lang LaSalle National Marketing Services Group

Atlanta, USA

Successfully rebranded this Fortune 500 commercial real estate company for increased success in the U.S. and Canada under the “Achieve Ambitions” tagline. Sales increased 30%.

Collaborated with marketing management and commercial real estate brokers to develop strategic approaches for addressing national and international buying trends for multi-family high-rise developments, shopping malls, and home office construction and relocation for large corporate clients such as NCR, Truist Park Atlanta Braves Stadium, and Mercedes Benz.

Engineered SEO-compliant UX Web, email, banner, and mobile campaigns while directing and producing impactful promotional videos in collaboration with art directors, motion graphic designers, and video production teams.

EDUCATION

Antioch University

M.A., Creative Writing

Yellow Springs, Ohio

Program conducted in Oxford and London, England

University of Georgia

B.A., English

Athens, Georgia USA

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