Communication Specialist

Kristin Cross

West Memphis, AR, ***** 870-***-**** **************@*******.***

Objective

Versatile and driven communications professional with a strong foundation in strategic marketing, leadership, and digital media. Equipped with hands-on experience in brand development, community outreach, and customer engagement. Passionate about creating impactful brand narratives, leveraging data insights, and fostering authentic connections between organizations and their audiences. Committed to delivering value through integrated marketing, storytelling, and collaborative strategy.

Professional Experience

Body and Mind Dispensary – West Memphis, AR

Team Lead

November 2021 – January 2023

Led and coached a team of associates, managing daily dispensary operations and ensuring a premium, compliant customer experience.

Coordinated community engagement activities, helping to build loyal client relationships and brand recognition within a regulated environment.

Oversaw product inventory, logistics, and customer data management, maintaining organizational excellence and operational efficiency.

Arvest Bank – Little Rock, AR

Lead Teller

January 2020 – October 2021

Directed front-line service operations, focusing on customer experience, problem-solving, and operational excellence.

Mentored and trained teller teams, building a collaborative work culture and enhancing service delivery standards.

Spearheaded local marketing efforts for customer engagement initiatives, promoting bank services through in-branch activations.

Heifer International – Little Rock, AR

Data Entry Clerk

January 2019 – January 2020

Managed high-volume data entry, ensuring donor and partner information was entered with precision and confidentiality.

Supported marketing campaigns by accurately processing campaign engagement data and contributing to CRM database optimization.

Collaborated with fundraising and development teams to streamline communication and reporting processes.

Certifications

HubSpot Email Marketing Certification

HubSpot Content Marketing Certification

HubSpot Digital Advertising Certification

Hootsuite Platform Certification

Google Ads Apps Certification

Skills

Team Leadership and Coaching

Event Planning and Community Engagement

Brand Storytelling and Social Media Strategy

Data-Driven Marketing Analysis

CRM and Digital Tools Proficiency (HubSpot, Hootsuite, Google Ads)

Public Speaking and Presentation Skills

Strategic Planning and Problem Solving

Knowledge of AP Stylebook Guidelines

Microsoft Office

SEO Skills

Education

Bachelor’s Degree (Strategic Communication)

Arkansas State University Jonesboro – May 2025

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