Data Entry Email Marketing
Resume:
Nicole M. Kosh
Founder & CEO, Email Marketer, UX Copywriter.
PHILADELPHIA, PA 19147
**********@*****.***
Skills
Leadership, digital and interpersonal communications, user-centric copywriting, email marketing strategy, and research.
Experience
2017 - PRESENT
Company NicMarie, LLC, West Chester, PA - Founder & CEO
● Research, formulate, and test natural, clean beauty skin and haircare products.
● Quickly adapt sales strategies to meet market needs.
● Design content, communications, and branding.
● Develop new products for aging and sensitive skin, eczema, and tattoos.
● Design fine and casual aromatherapy jewelry for men, women, and children.
● Create self-care gift sets for loved ones, events, and special occasions. JAN 2011 - PRESENT
Kosh Digital Communications, United States - UX Email Marketer
● User-centric email message testing, segmentation, copywriting, copyediting, digital strategy, search engine optimization, responsive web design, social media engagement, UX content strategy, and analysis services to optimize your customers, fans, clients, members, and users’ digital experience across different devices that achieve campaign goals. JAN 2011 - 2012
American Automobile Association Corporate Headquarters, Remote - Email Marketing Consultant
● Edit and optimize email copy and layout for optimal user experience and response.
● Analyze and report campaign results for financial services, membership, and retail communications.
● Train new employees virtually in ExactTarget (now Salesforce) enterprise functionality. 2006 - 2011
American Automobile Association Mid-Atlantic Headquarters, Wilmington, DE - UX Email Marketing
& Communications Analyst
● Developed and analyzed campaign reports for national conferences and senior management.
● Reward for most effective email strategy in national brand campaign from Hertz and corporate headquarters for car rental campaign.
● Created email messaging, layout, and copy with Project Managers, the design team, analysts, and business lines.
● Deployed 2,000+ email campaigns with targeting, tracking, segmentation, dynamic content, lists, and advertising.
● Incorporated usability standards for the optimal online experience.
● Researched, implemented, and tested internal and external marketing trends in email messaging, landing pages, and video messaging.
2
● Designed first formal Email Process Flow improving organization and streamlining communication between retail, legal, financial services, insurance, merchandise, travel, membership, automotive, marketing, IT, eBusiness departments, and public and government affairs.
● Edited landing page copy and image content for website redesign.
● Educated AAA clubs and associates in Exact Target functionality. 2005 - 2006
LHK Partners, Inc., Newtown Square, PA - Graphics & Multimedia Coordinator
● Collaborated with analysts to present data with various visual concepts.
● Photographed products and created storyboards for video research studies.
● Designed and edited sales presentations and documents.
● Directed and edited corporate communications 11th Anniversary video presentation.
● Managed organization, editing, and analysis updates of market research presentations for Fortune 500 clients, including The Coca-Cola Company.
● Researched and implemented new software to improve productivity.
● Developed organizational processes with the department team and upper-level management. Education
1998 - 2003
Penn State University, University Park - Communications: Media & Film American Automobile Association Corporate Training Leadership Development · (2008 - 2009)
San Diego Community College
Search Engine Optimization & Search Engine Marketing · (2015 - 2016) Certifications
Certified Usability Analyst
Certified Copywriting Tools & Techniques
Certified Usability Analyst
Awards
Most Successful National Email Strategy - Hertz Rental Car & AAA partnership campaign Webby Award (2nd place) - AAA Mid-Atlantic eBusiness Award Best of 2019 West Chester, PA - Jewelry Designer
1st Place: Christiana Cup, Wilmington, DE
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